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case study valpak boosts email deliverability speed and roi
Case Study: Valpak Boosts Email Deliverability, Speed and ROI
  • Owned and operated by Cox Target Media, Valpak is one of the leading direct marketing companies in North America. With approximately 180 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month.

Program Goals

  • Improve targeting
  • Increase email deliverability
  • Support for future email initiatives
  • Reduce resource requirements
  • Expedite send times
  • Lower costs
  • Program Strategy
  • An email system that could seamlessly integrate with customer data to deliver 1-to-1 messages in real-time.
  • Flexible solution to accommodate business growth
  • No CPM cost structure

"With StrongView, our deliverability rates have increased substantially, and we've improved send times by a factor of 10."

- Chris Cate

Vice President of Information Technology & Support Svs. Cox Target Media

valpak performance and roi
Valpak: Performance and ROI

Key Benefits

  • Direct integration with custom applications and customer data
  • Dynamic content improves efficiency and targeting
  • Maximum flexibility for future email initiatives
  • Reduced costs from no-CPM pricing structure
  • Real-time performance and deliverability metrics
  • Increased deliverability from 85% to 98%
  • Deliverability tools and services safeguard sender reputation
  • Improved send times by 10X

Return on Investment

  • Significantly lowered email costs with no-CPM pricing structure
  • Reduced production time and time-to-market
  • Eliminated IT involvement, saving 10 hours/week
  • Higher response rates from increased deliverability
  • Efficiency gains from automated bounce processing