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Email Deliverability @ Eloqua

Email Deliverability @ Eloqua. Providing Industry-Leading Email Management Tools. Eloqua ’ s Deliverability Solution. Deliverability Cloud Service Products Integrated Testing & Management Tools Bounceback Processing & Reporting Automated List Management Access to Best Practices

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Email Deliverability @ Eloqua

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  1. Email Deliverability @ Eloqua Providing Industry-Leading Email Management Tools

  2. Eloqua’s Deliverability Solution Deliverability Cloud Service Products Integrated Testing & Management Tools Bounceback Processing & Reporting Automated List Management Access to Best Practices Whitelists, Blacklists & Feedback Loops Industry Leadership, Partners and Certifications Industry Expertise – Deliverability Officer & Team

  3. Deliverability Cloud Service Products

  4. Value of Deliverability Product Components

  5. Integrated Testing & Management Tools Partnered with

  6. Bounceback Processing & Reporting • Automated processing & categorization of bounceback messages • Comprehensive reporting • Bounceback History with Messaging • Email Bounceback Overview • Spam Unsubscribe

  7. Automated List Management • Global Suppression List • Managed by Eloqua (regular updates) • Automatically prevents sending to some known bad domains & spamtraps • FCC Wireless Suppression lists • Automated Subscription Management • Campaign or Site Level • Customized Exclusions • By address or domain

  8. Access to Best Practices • Documentation • User Groups • General Consulting • Marketing Coaches • Deliverability Program Assistance (Based on Deliverability Product)

  9. Whitelists, Blacklists & Feedback Loops Blacklist monitoring In all major whitelists and feedback loops

  10. Industry Leadership, Partners and Certifications • Most widely accepted accreditation program to certify email senders – Special benefits for Eloqua clients • Essential certification for transferring any data from the EU to data centers in the USA • 3rd Party Privacy Monitoring to Ensure compliance and best practices Industry Memberships

  11. Industry Expertise: Deliverability Officer and Team Dedicated to optimization of deliverability through product, services, and consultation Email standard creations (DKIM) Membership & leadership on all major email/privacy based coalitions, and alliances First tier relationships with anti-spam solutions and ISPs/ESPs 20+ years combined email and anti-spam experience Worked for major ISPs abuse/security

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