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Global Product Development and Sourcing Challenges. Steve Tully. President, Quiksilver Brands Quiksilver, Americas. Who We Are.

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slide1

Global Product Development and Sourcing Challenges

Steve Tully

President, Quiksilver Brands

Quiksilver, Americas

who we are
Who We Are

With over $2 billion in revenues, we are a global company that designs, markets, sources and distributes apparel, footwear and accessories through our Quiksilver, Roxy and DC brands

the quiksilver story a history of firsts
The Quiksilver Story: A History of Firsts

Birth of the Boardshort

Expansion

Growth to Modern Era

Years:

1969 – 1985

1986 – 1991

1992 – Current

KeyThemes:

1992 – Quik Inc. opens first Boardriders Club

1993 – Quik Inc. acquires Raisins

1994 – Quik Inc. introduces Roxy boardshort

1996 – Quik Inc. acquires Mervin Snowboards (Lib Tech and GNU brands)

1999-Quik Inc. moves to HB

2000 – Quik Inc. acquires rights to International Trademarks

2002 – Quik Inc. acquires Ugg Manufacturing

2004 – Quik Inc. acquires DC Shoes

2005 – Quik Inc. acquires Rossignol / Cleveland

2007 – Quik Inc. achieves $2 billion in Sales

2008 – Quik Inc. divests Rossignol / Cleveland

1986 – Quiksilver Inc. IPO

1986 – 1988 Ugg signs licenses in New Zealand, Brazil and South Africa

1990 – Quiksilver, Inc. introduces Roxy brand to surf market

1990 – Kelly Slater signs with Quiksilver(global)

1990 – Quiksilver Inc. introduces denim, starts to manufacture wetsuits

1991 – Quiksilver Inc. acquires Quiksilver Europe

1991 – $100 million in Sales globally

1969 – Alan Green –Ugg manufacturing (QS Australia) introduces first Quiksilver boardshorts

1974 – Quiksilver exported to Hawaii

1976 – Jeff Hakman and Bob McKnight team up to start Quiksilver Inc. (located in Costa Mesa)

1977 – Exports into Japan

1978 – Exports into France

1984 – Ugg (QS Australia) licenses Quiksilver in Europe

global leadership team
Global Leadership Team

Americas

Marty Samuels

President

Europe

Pierre Agnes

President

N. Asia

Nicolas Giannoli

Regional Managing Director

S. Asia

Craig Stevenson

President

Bob McKnightCo-Founder, Chairman, CEO and President

Joe Scirocco

CFO

Charlie Exon

Chief Administrative

Officer

Regional Operating Groups

Global Brand Direction

Craig Stevenson

President

Randy Hild

Executive Vice President

Nick Adcock

President

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Global Retail PresenceAt the end of the Q3, we had 665 shops globally (454 company owned shops, 211 licensed)

London, England

Beijing, China

Park City, UT

Paris, France

Miami, FL

Times Square, NY

Downtown Disney

Anaheim, CA

Las Vegas, NV

Shanghai, China

global organization
Global Organization

Pro forma for the sale of Rossignol

americas overview
Americas: Overview

Established Markets

Growing Markets

Untapped Opportunities

Current Geographic Footprint

Characteristics

Characteristics

Historically, the global design and marketing center

Recent growth coming from DC and retail expansion

Economic challenges in key markets, particularly California, Florida, Hawaii and Nevada

Americas ($1,034mm LTM Sales; 46% Total)

europe overview
Europe: Overview

Europe($942mm LTM Sales; 42% Total)

Established Markets

Growing Markets

Untapped Opportunities

Current Geographic Footprint

Characteristics

Characteristics

Premium positioning with strong brand recognition

Organic growth and retail expansion

Highest gross and operating margin region

Challenging European consumer spending environment throughout 2008

South Africa

asia pacific overview
Asia / Pacific: Overview

Established Markets

Growing Markets

Untapped Opportunities

Current Geographic Footprint

Characteristics

Characteristics

Brand heritage in Australia

Multiple smaller markets

Two regional centers – South Pacific / North Asia

Both well-positioned after recent challenges

Asia / Pacific ($264mm LTM Sales / 12% Total)

global product development and sourcing challenges
Global Product Development and Sourcing Challenges
  • For Quiksilver the migration to being a truly global enterprise in the areas of product development and sourcing involves some significant retrofitting!
  • Current set up has the vast majority of our products developed and sourced regionally

Why change this model?

  • Leverage resources
  • Leverage buying power
  • Better leverage in Marketing

Challenges include:

  • Desire/Need for locally relevant products.
  • Natural resistance to accepting outside designs  
  • The brands can vary in their marketplace positioning
    • Roxy is older in Europe
    • European outerwear business is much more developed as compared to US and Aus.
global product development and sourcing challenges continued
Global Product Development and Sourcing Challenges, continued
  • Design and market calendars can vary by region.
    • Europe brings their spring collections to market a full 2 months ahead of the US   
    • Australia is in the Southern Hemisphere!
    • Procurement strategies vary by region  

Steps currently underway:

  • DC  business is set up with one global product development and sourcing team (located in US)
  • All new product launches or brand extensions start out global with one development/sourcing team
    • Quiksilver Women’s
  • Key foundational product categories are moving to collaborative global development:
    • For the Quiksilver brand, examples include:
      • Boardshorts
      • T-Shirts
      • Footwear
      • Denim
      • Technical outerwear.