1 / 10

Polaroid introduces Lady Gaga

Polaroid introduces Lady Gaga. By: Genevieve Nunez, Bethany Rose Pilon & Jackie Irwin. The end of instant film?. Polaroid stopped producing instant film in February 2008 Web sites sprang up supporting the return of instant film - SavePolaroid.com - TheImpossibleProject.com.

rasul
Download Presentation

Polaroid introduces Lady Gaga

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Polaroid introduces Lady Gaga By: Genevieve Nunez, Bethany Rose Pilon & Jackie Irwin

  2. The end of instant film? • Polaroid stopped producing instant film in February 2008 • Web sites sprang up supporting the return of instant film - SavePolaroid.com - TheImpossibleProject.com

  3. Polaroid under new mgmt • Polaroid was purchased by a new company, PLR IP Holdings • Previous new owners declared bankruptcy in late 2008 • PLR has drawn up new licensing agreements

  4. New management continued • Gave its licensing rights to the Polaroid name • Promises to bring new products from the Polaroid brand in 2010 • Bringing back capture and print instantly

  5. Lady gaga takes over • Named Chief Creative Officer • Meet on a weekly basis to define what new products will look like • Co-branded products under the Lady Gaga Haus of Gaga name

  6. Why Lady gaga? “Lady Gaga is a great creative talent who has a lot of passion for this brand,” said Jamie Salter of Hilco Consumer Capital, one of Polaroid's new owners

  7. "Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer and to -- as my father puts it -- finally, have a real job."Lady Gaga

  8. Questions • Do you think this is a publicity stunt, or an actual change in strategy? • Are you interested in buying the camera? • Do you think Lady Gaga will do a good job? • Does Lady Gaga have longevity, or is she just a fad?

  9. Sources http://www.electronista.com/articles/09/12/30/polaroid.due.for.a.comeback.thanks.to.plr/ http://www.nypost.com/p/news/business/polaroid_goes_gaga_dUV2jcQmUctMV4h1hESUxH

More Related