CHAPTER 12: Promotional Mix. Article Summaries Presented by: Jason Beinstein Heather Hart Eric Mollo. Search Engines Make sure you are indexed! Only 15-20% of all websites are indexed, and it is an easy way to gain traffic. Linking Strategies
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Make sure you are indexed! Only 15-20% of all websites are indexed, and it is an easy way to gain traffic.
The more links to your website, the more traffic there will be. Give internet searchers something to find!
Design a strategy that encourages others to carry your marketing message. Become like a virus and spread your message through other’s networking relationships.
Free is Free! If you gain media attention and receive free publicity, traffic will boost immensely!
Traditional Media/Paid Advertising
Before internet promotion traditional medias were the only source of publicity. Now that the internet is readily available it has become one of many important medias, not the only. Do not discard the rest!
Be proactive, not reactive! Find ways to invite the consumer to your webpage. Sitting back and waiting is not the answer!
News Groups and E-mail discussion groups are just the start. The more connections you can make the more effective you can be!The Eight Essential Types of Internet Promotion by Dr. Ralph F. Wilson
spend 6 hours a week playing online games
80 million current
Video game medium strengths:
intense user involvement
across the entire network
targeted at segments
Guaranteed delivery and measurement
Integration of brands into gamer’s universe
best promotion strategy
customer base increase 4XStep Right Up - Advergaming
In a four month time period there were 6 million downloads of the movies and the visitors stayed an average of 16 minutes
Overall BMW films have had over 100 million views
Other companies to use this promotional method include American Express, DKNY, and Volvo and Mercedes
Try to create content people want to watch that is opt in, rather than opt out
Attempt to reach consumers where they are spending more and more time; the internet.
Viral Marketing has proved to be successful in this type of advertisingInternet Minimovies