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2003 Fall | System Engineering Seminar : florial’s Final Presentation : MOBILE INTERNET :: LOCATION BASED SERVICE MAIN ISSUE MAIN ISSUE What kind of Service.. Cooperation and Business Models : between Terminal, network, Solution and Contents Provider

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Presentation Transcript
slide1

2003 Fall |System Engineering Seminar

: florial’s Final Presentation :

MOBILE INTERNET

:: LOCATION BASED

SERVICE

slide2

MAIN ISSUE

MAIN ISSUE

slide3

What kind of Service..

Cooperation and Business Models

: between Terminal, network,

Solution and Contents Provider

Stucture of the earnings

Needs of Costomer

MAIN ISSUE of LBS ::

New Concept of

LBS Appication Contents

slide4

Loc based 911 Service

Loc based Distribution Service

Loc based Car Allocation Service

GIS Data Extended Memory

Loc based Marketing Service

  • Mobile Communication Network
  • CDMA
  • GSM
  • GPRS
  • WCDMA
  • CDMA2000

Postal Tracking Service

Network based Location Tracking

Loc for Video Communication

LBS Intranet

(Government, Public Enterprise, Enterprises, Postal Service)

Loc based Rescue Terminal

GPS, DGPS Receiving set

Loc based

neighboringdistrictsinformation searching

Loc based Yellow Page Service

Loc based

Shortest Path

Searching

Loc based AD Service

Loc based Map Service

Loc based Shopping mall Service

Loc Based

AD or Help Service

Loc based Tour Guide Service

Personal User, Car, Ship

LBS Application Contents Providers

GPS

Satellite

Various Fields of LBS, So far…

slide5

E911

Loc Based

Security

System

I want to get information about nearby historic site.

Mobile

Switching

Center

Location

Determination

Technology

Wireless

911 Switch

PSAP

Operator

Location

Manager

W 911

SCP/IN

Platform

Wireline 911

ALI System

Loc Based

Tracking

System

Loc Based

Payment

Tourguide

Just

Information!!

Loc Based

Traffic System

Yellow Page

Ad/Marketing

Various Fields of LBS, So far…

slide6

Location Based

MobileEntertainment Service

& Communication

VS

Location BasedMobile InformationService

& Communication

LBS, From Now On…

slide7

Location Based

Mobile Entertainment Service

& Communication

Main Target : 10th ~20th

Place : On the street, station…

AnyWhere

AnyTime

AnyNetwork

slide8

Location Based Mobile Entertainment Service

Open Party Zone Service

Instant Party Invitation & Mobile Party Zone!!

Like Club Day Festival of Hongik-Univ Street

:: Using Mobile DJ, Open Street Dance Club

TODAY’s EVENT

On the Hongik-Univ Street

09:00 pm

Open Music&Dance Party !!!

slide9

Location Based Mobile Entertainment Service

Open Party Zone Service

Just Walking on the Street,

200m ahead of the Party Zone

Invitaion Message Received.

TODAY’s EVENT

On the Hongik-Univ Street

09:00 pm

Open Music&Dance Party !!!

More… >>>>

Party Zone

slide10

Location Based Mobile Entertainment Service

Open Party Zone Service

Just Walking on the Street,

200m ahead of the Party Zone

Invitaion Message Received.

More…

Title : HipHop Night

DJ : florial

Beer & Cocktail by Bar@flo

On the Hongik-Univ Street

09:00 pm

Party Zone

slide11

Location Based Mobile Entertainment Service

Open Party Zone Service

9:00 PM

100m ahead of the Party Zone

Open Music & Dance Party

With Mobile Phone

Title : HipHop Night

Beer & Cocktail by Bar@flo

DJ : florial

-------------

-------------

------------

-------

slide12

Location Based Mobile Entertainment Service

Open Party Zone Service

9:00 PM

100m ahead of the Party Zone

Mobile Broadcasting over the Zone

Mobile DJ & Music

Title : HipHop Night

Beer & Cocktail by Bar@flo

DJ : florial

-------------

-------------

------------

-------

slide13

Location Based Mobile Entertainment Service

Open Party Zone Service

9:00 PM

100m ahead of the Party Zone

Mobile Broadcasting over the Zone

Mobile DJ & Music

Listening to music using earphone

& Just Dance with people nearby

Sometimes In the Big Screen,

Party Broadcasting on the air

Maybe Mobile Meeting possible..

slide14

Location Based Mobile Entertainment Service

Open Party Zone Service

Some factors to think of..

What meter ahead of the Zone

will Invitation message be received?

Privacy Problem of random Invitation message

Allowed / Not allowed Mode

Allowed for Some Subject

(Dance / Jazz / Wine… Party)

slide15

Location Based Mobile Entertainment Service

Open Party Zone Service

Some factors to think of..

Source of Earning :: Sponsered by Shops nearby

Ad Marketting

What kind of Ad Service ::

Banner of the Mobile Broadcasting or…

The Promoter ::

Mobile Telecom Company or The Contents Provider

How to select the party area?

How often will the party open?

How to contact with the sponsers?

Contents Proveder makes the contens

slide16

Location Based

Mobile Information Service

& Communication

Main Target : Kids

Place : On the street, station…

For Education

AnyWhere

AnyTime

AnyNetwork

slide17

Location Based Mobile Entertainment Service

Educational Service For Kids

For Kids, Self-Going-to-Kindergarten-Helper Service

:: Using Mobile Helper, Recording & Playing Mode

Going to Kindergarten

Here’s 777 street.

Just turn on the right~ ^^;;

right

slide18

Location Based Mobile Entertainment Service

Educational Service For Kids

Self-Going-to-Somewhere-Helper

For the independent spirit of Kids

Self-Going-to-Kindergarten-Helper

Self-Going-to-Store-Helper

Going to Kindergarten

Here’s 777 street.

Just turn on the right~ ^^;;

right

slide19

Location Based Mobile Entertainment Service

Educational Service For Kids

Recording Mode :: Mother

Mother records the Path

of going-to-kindergarten

with some messages for her kid

Direction Recording…

Here’s 777 street.

Just turn on the right _

slide20

Location Based Mobile Entertainment Service

Educational Service For Kids

Playing Mode :: Kid

-Mother plays the divice and then

Send a kid kindergarten alone

-Kid can go to kindergarten himself

watching Helper of the device

Going to Kindergarten

Here’s 777 street.

Just turn on the right~ ^^;;

right

slide21

Location Based Mobile Entertainment Service

Educational Service For Kids

Monitoring Mode :: Mother

Mother can monitor the Kid’s

Walking Path at Home or….

When Kid enters into the dangerous zone, Warning message alerted

He is in now…

Kindergarten

Home

slide22

Location Based Mobile Information Service

Educational Service For Kids

Some factors to think of..

Target Age :: Older Age – Privacy Problem

Younger Age - Understandability

Mother’s Monitoring Device & Kid’s Portable LBS Device

: Communication with monitoring device and

portable device possible

Easy Interface that kid can understand

New Special Form of the device for kids,

Not the form of the latest mobile phone

: Large Buttons, Large LCD, Necklace or bracelet form

slide23

Location Based Mobile Information Service

Educational Service For Kids

Some factors to think of..

Structure of the earnings ::

- Cooperation with School bus system or Stores nearby

- Service Rate

User(mother) makes the contents

So, Contents can be created and modified freely

slide24

Location Based Mobile Service

Entertainment vs Education

Location Based

Mobile Entertainment Service

Open Party

Zone Service

Location Based

Mobile Information Service

Educational Service

For Kids

Target Age :: 10th~20th

Protection of Privacy

Leading Group :: Contents Provider

Contents Proveder makes the contens

Instant :: Event

Target Age :: Kids

Infringement of Privacy of the kid

Leading Group :: User

Mothers using contents

User makes the contents

Permanet :: Daily Affair

slide25

REFERENCE

REFERENCE

slide26

REFERENCE

“Pervasive Computing – Mobile and Ubiquitous Systems”, IEEE

http:// www.ETRI.co.kr

http:// www.seri.org/fr :: SERI >Location Service & Technology Forum

“Location Enabling e-Business Solutions”, ORACLE

“Location Based Games”, Christine Nelsen-Thuresson, SignalSoft Corporation

http:// www.hackersnews.org

http:// mobile.inews24.com

http://www.kmobile.com

http://www.pointi.com

slide27

This is the

END

Of presentation