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CAMPAIGN STRATEGIES TRUMAN-DEWEY RACE - 1948 EFFECTIVE BARNSTORMING 1948 NOBODY LIKED TRUMAN!

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truman dewey race 1948

TRUMAN-DEWEY RACE - 1948

EFFECTIVE BARNSTORMING

nobody liked truman
NOBODY LIKED TRUMAN!
  • Truman was a nobody from Missouri who’d become Pres. after FDR died. He’d dropped the atomic bomb and started the Cold War, Marshall Plan, Korean War, etc. He had none of FDR’s charisma, polish or sophistication.
  • Thomas Dewey was considered a shoo-in. He was a popular Republican Governor of New York, had been a tough prosecutor. Movie-star looks.
  • Considered the election his to lose.
more trouble
MORE TROUBLE!
  • Truman’s Democratic party was splintered
  • Strom Thurmond ran for “Dixiecrats” – anti-integration Southern Democrats outraged at Truman’s civil rights stands
  • Henry Wallace ran on Progressive ticket – left wing Democrats and Socialists who didn’t like his handling of a steel strike
truman s campaign
Truman’s campaign
  • “Do you want to be called a whistle-stop or do you want to be called a town?
  • Legend of “Give ‘em hell Harry”
  • Dewey didn’t campaign hard; came across as cocky and arrogant
working the primaries jfk
WORKING THE PRIMARIES - JFK
  • Traditionally, candidates were chosen by party leaders, often in “smoke-filled rooms” with behind-the-scenes deals.
slide10
1960
  • Multiple Democratic candidates – Lyndon Johnson (Texas), Hubert Humphrey (Minnesota), Stuart Symington (Missouri), John F. Kennedy (Massachusetts), Adlai Stevenson (Illinois)
2008 capture the caucuses
2008 – Capture the Caucuses
  • Obama vs. Clinton, Edwards, etc.
  • Hillary Clinton considered frontrunner from Day 1 – “The Inevitable” next Prez.
uses internet techniques like meetups pioneered by howard dean in 2004

Uses Internet techniques like meetups pioneered by Howard Dean in 2004

Enthusiasm of followers, esp. youth, erodes Hillary’s support, her campaign falters.

slide17

http://politics.nytimes.com/election-guide/2008/results/delegates/index.htmlhttp://politics.nytimes.com/election-guide/2008/results/delegates/index.html

other strategies
OTHER STRATEGIES
  • Ticket balancing – geographic, ethnic, etc.
  • Select an “omnibus candidate” – preferably a popular general
  • Name recognition
  • Master the news cycle.
  • The “low road” – negative campaigning
manipulative techniques
Manipulative Techniques
  • STRAW MAN
  • GLITTERING GENERALITIES
  • BANDWAGON
  • CELEBRITY ENDORSEMENTS
  • APPEAL TO FEAR
  • DECK-STACKING
  • “GOTCHA” – out of context quotes