Blogger Outreach: A Time-Consuming but Important Task Blogger outreach can be simply defined as the act of reaching out to bloggers so they can help you promote or market yourself, your products or services. Of course, this is provided that you’ll reach out to bloggers that are considered as authorities in their industry. Being authorities, it will be to your advantage if you can do a guest post for them. This way, you can place an in-content link for your website so you can enjoy the following things: Improved search engine rankings Improved authority Improved traffic Better relationship with these bloggers A lot of Internet marketers will tell you that the 4th thing is the most important, and this is why they spend a lot of time, effort and money in doing blogger outreach. If you’re able to establish good relationships with these bloggers, they will be your partners that can help you succeed. If you want to do a guest post, all it usually takes is a simple email. If you haven’t established a relationship yet, there’s a good chance that your email will go straight to trash especially since these bloggers get countless of email pitches regularly. Unfortunately in the past, you have to do the email pitches yourself. If you’re not known in the industry, and if they can’t get something out of reaching out to you, then it’s very hard to reach out to them. This is why there are now companies that specialize in blogger outreach. They specialize in guest posting and they understand that reaching out to bloggers is the all-important first step in order to get a link from a guest post. For more information about guest post please visit http://www.guestpostingservice.co.uk/. With the help of a company that offers this service, reaching out to bloggers is very easy because these companies have already established relationships with these bloggers. Basically, you’re getting a bridge that can help you reach out to them.