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Outreach Presentation. by Ron Hartling President, Kingston and the Islands FLA delivered to LPC(O) Executive Board meeting December 1, 2012. Outreach. Why do outreach? What is it? How does it differ from traditional campaigning? How is it done? Types of outreach Benefits.

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    1. Outreach Presentation by Ron Hartling President, Kingston and the Islands FLA delivered to LPC(O) Executive Board meeting December 1, 2012

    2. Outreach • Why do outreach? • What is it? • How does it differ from traditional campaigning? • How is it done? • Types of outreach • Benefits LPC(O) Executive Board Meeting Cambridge Dec 1, 2012

    3. Why Do Outreach? Every riding is different Even neighbouring ridings often differ radically in their electoral dynamics There’s little you can do to change those dynamics in a 35-day period Outreach is what you do between elections to shift the dynamics in our favour LPC(O) Executive Board Meeting Cambridge Dec 1, 2012

    4. Observations It’s not just the national campaign. Targeted local action between elections can improve our chances. What precisely we do depends on those unique circumstances. Only YOU are in a position to understand the local dynamics well enough to change them to make a sufficient difference LPC(O) Executive Board Meeting Cambridge Dec 1, 2012

    5. What is Outreach? Any activity undertaken by an EDA to connect with and engage the larger community in its riding beyond known Liberal members and supporters. Eastern Regional Meeting Ottawa October 14, 2012

    6. Outreach ISN’T Campaigning LPC(O) Executive Board Meeting Cambridge Dec 1, 2012

    7. How is it done? • Analysis • which voter segments do you need to reach? • Listening • which issues/concerns matter most to them? • Engaging • getting out; building relationships and trust • Delivering • Positioning a Liberal-led gov’t as the solution LPC(O) Executive Board Meeting Cambridge Dec 1, 2012

    8. Types of Outreach Impact } Liberal values in action Being visible in your community Identifying and connecting with all manner of community groups Being of visible service to your community Engaging in political activism LPC(O) Executive Board Meeting Cambridge Dec 1, 2012

    9. Benefits Attract new Liberal members and voters Attract strategic voters Engage and empower members, fostering well-founded pride in being Liberal Attract and retain volunteers by giving them meaningful/rewarding things to do Engage youth – they’re natural activists Meaningful policies grounded in community LPC(O) Executive Board Meeting Cambridge Dec 1, 2012

    10. Becoming Activists LPC(O) Executive Board Meeting Cambridge Dec 1, 2012

    11. Discussion LPC(O) Executive Board Meeting Cambridge Dec 1, 2012