Chapter 2: BOOKS. A. The nature of language B. Writing as a communication technology Implications for the use of writing Implications for the use of print C. The evolution of written documents D. Books as a mass medium E. The publishing industry. The nature of language.
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A. The nature of language
B. Writing as a communication technology
C. The evolution of written documents
D. Books as a mass medium
Book publishing and commercialism:
Types of publishers:
Types of books:
Authors, editors, book manufacturers, bookstores, sales personnel.
Authors: an important resource, and yet are outsiders in the publishing world. They receive a substantial advance (against royalties), ranging from few thousand dollars to few millions.
Authors use literary agents to get them contracts with publishers. The agent receives about 15% of the author’s share of earnings.
They work on the author’s original manuscript:
It is unlikely that books printed on paper will become obsolete.
Recent changes in retailing:
Result: all that’s needed in an electronic database. No need for a warehouse full of printed books, no need for shipping to the retailer, and stocking large inventory. No losses on unsold books.