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BOOKS. The Publishing Industry. Amazon KINDLE. OTHER (not so recent) Trends. Harry Potter . Trends. “The Oprah Effect ”. History of Books. Papyrus Egypt, 2400 B.C. -made from reeds. Plato. China: bamboo strips (1600 BC). History of Books. Parchment- treated animal skin, 300 BC.

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Books l.jpg

BOOKS

The Publishing Industry


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Amazon

KINDLE


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OTHER (not so recent) Trends

  • Harry Potter


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Trends

  • “The Oprah Effect”


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History of Books

  • Papyrus Egypt, 2400 B.C. -made from reeds




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History of Books

  • Parchment- treated animal skin, 300 BC


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History of Books

  • Vellum- the term for high quality parchment

  • Smooth

  • durable


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History of Books

  • Codex - protomodern book form, 2nd-3rd century A.D.


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History of Books

  • Paper: 13th century

    (cheaper than

    vellum…)


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Middle Ages, 400-1500 A.D.

Illuminated manuscripts

Manuscript Culture


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History of BooksALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS


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History of BooksALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS


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PRINTINGALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS


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PRINTINGALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • China: movable type, 1000 AD

  • Koreans: 1400 AD


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1453-56ALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

Printing press with movable type

The Gutenberg Revolution


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The Gutenberg RevolutionALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • Social transformations - information spreads beyond localities

  • People see themselves as individuals -- not solely dependent upon leaders and families

  • Can challenge traditional wisdom


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Books in the U.S.ALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • 1830s - machine-made paper

  • Cloth rather than leather covers

  • mid-1800s: paperback books

  • 1860s - paperback dime novels

  • Also known as pulpfiction


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Advances in Printing ALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • Linotype: mid 1880s. Allows type to be set mechanically with typewriter-like keyboard.


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Advances in Printing ALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • Offset lithography: Books printed from photographic plates rather than metal casts.


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Types of BooksALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS


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Types of BooksALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • Trade Books - for general readers, sold at bookstores (fiction and nonfiction, biographies, literary classics, art books, cook books, etc.) Can be hard or “quality” softbound.

  • Is the largest segment in sales ($).

COLLEEN?


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Types of BooksALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • Professional Books- Target occupational groups, not general public. Law, business, medicine, technical-scientific.


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Types of BooksALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • Textbooks -

  • El-hi

    • influence of Texas and California

  • College

    • Average cost $72.83.

    • Average student spends $832 a year on textbooks and supplies.


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Think-Pair-ShareALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • how much money did you spend this semester on textbooks?

  • which books cost the most money?

  • if you returned any books last semester, how much $$ did you get back?

  • what choices are available at your university or college for purchasing textbooks?


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Media & CultureALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • $78.95

    Authors:

    • Richard Campbell: 9.00

    • Bettina Fabos: 75 cents

    • Chris Martin: 75 cents

      TOTAL: $10.50


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  • Publisher (Bedford/St. Martins)ALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

    • Paper, printing, editorial: $20.50

    • General Administrative costs: $7

    • Marketing costs: $10.50

    • Pre-tax income: $4.90

      TOTAL: $42.90

  • Freight Expense:

    TOTAL: $1


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  • College BookstoreALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

    • Personnel: $8.90

    • Operations: $8.1

    • Pre-tax income: $7.55

      TOTAL: $24.55


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Types of BooksALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • Mass-market paperbacks - most sold, but not most profitable segment (low margins of profit)

  • Religious books - most popular book of all-time?


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Types of BooksALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • Reference Books

  • University Press Books


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Types of BooksALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • Reference Books

  • University Press Books

    • Wrong Turn


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Organization of IndustryALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • Acquisitions editors

  • Subsidiary rights

  • Advance money

  • Developmental editor

  • Promote books with “dumps”


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Organization of IndustryALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • Superstores

    • Borders-Waldenbooks

    • Barnes & Noble, B.Dalton, Doubleday

  • Online stores

    • Amazon.com

    • Barnes&noble.com


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Ownership in Book IndustryALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  • Bertelsmann - owns Random House, Bantam-Doubleday-Dell

  • Viacom - owns Simon & Schuster

  • Time Warner - Little, Brown; Time/Life Books



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THINK PAIR SHARE in U.S. alone.

  • What kinds of trade books (novels, nonfiction, etc.) do you like to read?

  • How do you find out about a book you might like?

  • Where do you buy books?

  • Do you check books out of a library?