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BOOKS. The Publishing Industry. Amazon KINDLE. OTHER (not so recent) Trends. Harry Potter . Trends. “The Oprah Effect ”. History of Books. Papyrus Egypt, 2400 B.C. -made from reeds. Plato. China: bamboo strips (1600 BC). History of Books. Parchment- treated animal skin, 300 BC.

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books

BOOKS

The Publishing Industry

slide2

Amazon

KINDLE

trends
Trends
  • “The Oprah Effect”
history of books
History of Books
  • Papyrus Egypt, 2400 B.C. -made from reeds
history of books17
History of Books
  • Parchment- treated animal skin, 300 BC
history of books19
History of Books
  • Vellum- the term for high quality parchment
  • Smooth
  • durable
history of books20
History of Books
  • Codex - protomodern book form, 2nd-3rd century A.D.
history of books21
History of Books
  • Paper: 13th century

(cheaper than

vellum…)

slide23
ALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDSALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS
printing29
PRINTING
  • China: movable type, 1000 AD
  • Koreans: 1400 AD
the gutenberg revolution
1453-56

Printing press with movable type

The Gutenberg Revolution
the gutenberg revolution35
The Gutenberg Revolution
  • Social transformations - information spreads beyond localities
  • People see themselves as individuals -- not solely dependent upon leaders and families
  • Can challenge traditional wisdom
books in the u s
Books in the U.S.
  • 1830s - machine-made paper
  • Cloth rather than leather covers
  • mid-1800s: paperback books
  • 1860s - paperback dime novels
  • Also known as pulpfiction
advances in printing
Advances in Printing
  • Linotype: mid 1880s. Allows type to be set mechanically with typewriter-like keyboard.
advances in printing39
Advances in Printing
  • Offset lithography: Books printed from photographic plates rather than metal casts.
types of books41
Types of Books
  • Trade Books - for general readers, sold at bookstores (fiction and nonfiction, biographies, literary classics, art books, cook books, etc.) Can be hard or “quality” softbound.
  • Is the largest segment in sales ($).

COLLEEN?

types of books42
Types of Books
  • Professional Books- Target occupational groups, not general public. Law, business, medicine, technical-scientific.
types of books43
Types of Books
  • Textbooks -
  • El-hi
    • influence of Texas and California
  • College
    • Average cost $72.83.
    • Average student spends $832 a year on textbooks and supplies.
think pair share
Think-Pair-Share
  • how much money did you spend this semester on textbooks?
  • which books cost the most money?
  • if you returned any books last semester, how much $$ did you get back?
  • what choices are available at your university or college for purchasing textbooks?
media culture
Media & Culture
  • $78.95

Authors:

    • Richard Campbell: 9.00
    • Bettina Fabos: 75 cents
    • Chris Martin: 75 cents

TOTAL: $10.50

slide46
Publisher (Bedford/St. Martins)
    • Paper, printing, editorial: $20.50
    • General Administrative costs: $7
    • Marketing costs: $10.50
    • Pre-tax income: $4.90

TOTAL: $42.90

  • Freight Expense:

TOTAL: $1

slide47
College Bookstore
    • Personnel: $8.90
    • Operations: $8.1
    • Pre-tax income: $7.55

TOTAL: $24.55

types of books48
Types of Books
  • Mass-market paperbacks - most sold, but not most profitable segment (low margins of profit)
  • Religious books - most popular book of all-time?
types of books49
Types of Books
  • Reference Books
  • University Press Books
types of books50
Types of Books
  • Reference Books
  • University Press Books
    • Wrong Turn
organization of industry
Organization of Industry
  • Acquisitions editors
  • Subsidiary rights
  • Advance money
  • Developmental editor
  • Promote books with “dumps”
organization of industry52
Organization of Industry
  • Superstores
    • Borders-Waldenbooks
    • Barnes & Noble, B.Dalton, Doubleday
  • Online stores
    • Amazon.com
    • Barnes&noble.com
ownership in book industry
Ownership in Book Industry
  • Bertelsmann - owns Random House, Bantam-Doubleday-Dell
  • Viacom - owns Simon & Schuster
  • Time Warner - Little, Brown; Time/Life Books
think pair share55
THINK PAIR SHARE
  • What kinds of trade books (novels, nonfiction, etc.) do you like to read?
  • How do you find out about a book you might like?
  • Where do you buy books?
  • Do you check books out of a library?