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Search Engine Secrets Exposed by: Ivan Juarez And Ricardo Peinado, Jr. How to get the best ranking? Create site with relevant information people want Avoid errors-spelling, page display Submit your website for review (Software Packages) Avoid Spamming

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search engine secrets

Search Engine Secrets

Exposed by:

Ivan Juarez

And

Ricardo Peinado, Jr.

how to get the best ranking
How to get the best ranking?
  • Create site with relevant information people want
  • Avoid errors-spelling, page display
  • Submit your website for review (Software Packages)
  • Avoid Spamming
  • Choose a two word category for Keywords
  • Lower Case and Location and Frequency of Keywords
  • Direct Hit Boosts your Rankings
  • Link Popularity
  • Meta Tags work for some Search Engines
  • Invisible Text & Tiny Text
  • Buy ranking
keywords master meta tags
Keywords & Master Meta Tags
  • Use more than 1 keyword
  • Use lower case keywords
  • Place keywords at the beginning
  • Focus on location and frequency
  • Do not over use your keywords=Spam
  • Be descriptive in Meta Tag
  • Place good search terms in Meta Tag
  • Do not rely solely on Meta Tag
buy your way into search engines
Buy your way into Search Engines
  • Paid Submission
  • Banner ads
  • Content Deals
  • Paid Placement
  • Paid Inclusion
understand search engine vs directories
Understand Search Engine vs. Directories
  • Search Engine
    • Spiders crawl through WWW
    • 3 major elements
      • Spider
      • Index=Catalog
      • Software
  • Change Web Page=Affect Web Listing
  • Use with Narrow search topic
  • Examples: Alta Vista HotBot
understand search engine vs directories6
Understand Search Engine vs. Directories
  • Directories
    • Hand picked and placed into directory after review
  • Changing Web page=no affect on listing
  • Use when you have Vague topic in mind
  • Examples: Yahoo Snap
meta engines vs pathfinders
Meta Engines vs. Pathfinders
  • Metaengines
    • Use combination of search engines
    • Not good for complicated searches
    • Examples: Metacrawler
  • Pathfinders
    • Use for Specific Area searches or current events
    • Examples: CNN
how to best categorize your site
How to best categorize your site
  • Place keywords towards top-title & paragraphs
  • Frequency of Keywords
  • HTML hyperlinks that lead to more of your site
  • Avoid Dynamic pages, frames, and JavaScript
  • Do not repeat keyword to many times=Spam
  • Changes will help in some engines, but not all
  • Bridge or Doorway into your site
how to enhance your search engine results
How to enhance your search engine results
  • AND(+)
  • NOT(-)
  • OR
  • Quotation Marks “
  • Use lower case search words
  • Use proper engine for search:
    • Spider, Directory, MetaEngine, or Pathfinder
thank you
Thank You
  • Visit our site at:
    • Technical Presentation Website