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By William Adams, Jess Parsons, Hao Qiu, & Teresa Stearns

By William Adams, Jess Parsons, Hao Qiu, & Teresa Stearns. Company Overview. Established 1971 Outdoor World, Springfield, Mo. (Headquarters) Over 30 locations Industry: Sporting Goods Stores Wide range of services and products Financials: Revenue (2005) = 1915.0 M

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By William Adams, Jess Parsons, Hao Qiu, & Teresa Stearns

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  1. By William Adams, Jess Parsons, Hao Qiu, & Teresa Stearns

  2. Company Overview • Established 1971 • Outdoor World, Springfield, Mo. (Headquarters) • Over 30 locations • Industry: Sporting Goods Stores • Wide range of services and products • Financials: • Revenue (2005) = 1915.0 M • Employees (2005) = 12,500 Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards

  3. Company Overview Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards 1977 2004 1982 1974 1995 1971 1981 1996 1988 1975 2006

  4. Mission Statement Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards To be the leading merchant of outdoor recreational products, inspiring people to love, enjoy, and conserve the great outdoors

  5. Strategy Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards • Follow a triple-bottom line • Pursue sustainable business model • Build strong brand community and social image

  6. Strategy Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards • Support a wide range of deserving environmental and habitat conservation organizations • From 1996-2006, donated more than 40million to not –for profit organization that support conservation of fish and wildlife. • Educate people, specially young generation

  7. Differentiation Strategy Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards

  8. Product Distribution Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards • Mail order catalog • more than 22,000 items • Toll free number • Website

  9. Distribution Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards • 2 locations • Bar coded storage/retrieval system • Efficient • Fast shipping

  10. Marketing Company Overview Mission Statement Strategy Distribution Marketing Channels Customer Service Potential Hazards • Outdoor World Television • Outdoor World Radio • Outdoor World Newspaper/Magazine • NASCAR • Big Cedar Lodge • Dogwood Canyon Nature Park

  11. Target Market Company Overview Mission Statement Strategy Distribution Marketing Target Market Customer Service Potential Hazards

  12. Company Overview Mission Statement Strategy Distribution Marketing Target Market Customer Service Potential Hazards

  13. Customer Service Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards • Contact a Store • FAQ • Live Assistance • Email • Call • Log of Inquires

  14. Potential Hazards Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards

  15. Bass Pro’s Final Thought… "For in the end, we will conserve only what we love, we will love only what we understand, we will understand only what we are taught.” - Baba Dioum

  16. References http://www.basspro.com/webapp/wcs/stores/servlet/Shop_10151_-1_10001 http://vocuspr.vocus.com/vocuspr30/Temp/Sites/2632/fe902c4f2bae4ba8a1af958c8c8637db/Whole_Press_Book_1.pdf http://en.wikipedia.org/wiki/Bass_pro_shop http://biz.yahoo.com/ic/59/59470.html

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