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Green Building Design/Sustainability Initiative Green Building Design/Sustainability Initiative 2007 - 2008 Why should the Brick Industry be concerned about Green Building Design/Sustainability?

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Green Building Design/Sustainability Initiative 2007 - 2008

Why should the Brick Industry be concerned about Green Building Design/Sustainability?

The construction industry is becoming more focused on green building, life-cycle cost and sustainability

  • Federal and local governments embracing energy savings for public facilities.
    • Regulations, guidelines and tax incentives will drive increase in sustainable design practices
  • Architects and design build firms using energy performance, life-cycle cost and environmental issues as part of the evaluation process
  • Builders beginning to use energy performance as to differentiate themselves and their communities
  • Completive cladding industries aggressively promoting energy and sustainable benefits
  • Sustainability is not well defined or understood. ..
    • Programs such as LEED are measurement tools, not plans or strategies.
    • These programs are changing and industry plans must not be tied to old metrics
green building design sustainability and the brick industry
Green Building Design/Sustainability and the Brick Industry
  • The Brick Industry needs to develop a consistent position and plan to address the opportunities and threats faced with the green building design/sustainability movement.
  • However, the sustainability movement itself is changing and the future of sustainability in construction is not clear
  • Further, the BIA as a trade association is limited in its ability to drive change for sustainability issues connected to member operations and practices
  • We have observed both early success and failure of building product client sustainability and green strategy programs due to the following:
    • Readiness of the customer to accept and adopt changes for sustainability purposes
    • Unforeseen financial and operational expenses/constraints in pursuit of excess goals of sustainability
    • Significance of marketing and proper positioning relative to competitive products
  • Therefore, any effort by BIA must be carefully examined, analyzed and scaled appropriately to the ever changing issue of green building design/sustainability
green building design sustainability and the brick industry 2007 programs
Green Building Design/Sustainability and the Brick Industry – 2007 Programs
  • “Sustainability and the Brick Industry,” and the “Architects and Home Builders” seminar presentations
  • Hired Tina Subasic, P.E., LEED A.P. to assist BIA on the green building design/sustainability initiative
  • BIA has representation on the U.S. Green Building Council and Green Globes standard development committee
  • Formed a Sustainability Task Force (Residential, Non-Residential & EH&S)
  • Launched Five Knowledge Capital Programs in support of our efforts in 2007
    • Energy Analysis Study
    • EH&S Strategic Plan
    • Manufacturer Benchmark Surveys
    • “Sustainability and the Green Construction Market” – a White Paper
    • Residential & Non-Residential Reports
  • BIA has membership in NAHB’s new Green Building Standard Committee

(cont’d)

green building design sustainability and the brick industry 2007 programs cont d
Green Building Design/Sustainability and the Brick Industry – 2007 Programs (cont’d)
  • Education/Training
    • “Red is the New Green” lead article in the February 2007 issue of The Construction Specifier
    • New Technical Note 48, Sustainability and Brick
    • Brick in Architecture issue on Sustainable Brick Buildings (October)
    • AIA/CES presentations in Midwest/Northeast Region
    • Article in the Masonry Edge on sustainability
    • EH&S Contest winners
    • New tag line added to our industry-wide advertising:

Clay Brick – The Most Sustainable Green Building Material Made

green building design sustainability and the brick industry 2008 key initiatives
Green Building Design/Sustainability and the Brick Industry – 2008 Key Initiatives
  • Knowledge Capital
    • Life Cycle Cost Assessment Study (’08/’09)
    • NAHB Thermal Mass Efficiency Study
    • Local Market Share and Intelligence Reports (Residential, Non-Residential)
    • Emission Profile of NOx / CO2 under the EH&S Strategic Plan
    • Manufacturer and Distributor Benchmarking Surveys on manufacturing properties related to sustainability
    • Greenwashing Study on claims of other materials
  • Outreach/Education
    • NAHB’s National Green Building Conference
    • U.S. Greenbuilding Council’s “GreenBuild Conference”
    • Brick University On-line
    • All BIA/MNR engineers and architectural outreach staff will be LEED certified by the first quarter of 2008