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social-media-marketing

Our services for managing social media cover a comprehensive process that integrates market research, strategy development, consumer interaction, and campaign-focused social media marketing management.

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social-media-marketing

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  1. SOCIALMEDIAMARKETING Social Media Marketing A Complete Guide by Conqueri Digital

  2. SOCIALMEDIAMARKETING WHATTHISSESSIONWILLPPT 1 2 3 4 5 6 What issocialmediamarketingandwhyisitimportant Socialmedialandscape Socialmediamarketing– usecasesand benefits Whatdoes good looklike? Howtoexecutea campaign+ aclubsuccess story Do’sand Don’ts + additionalresources

  3. WHATIS SOCIALMEDIAMARKETING? DESCRIPTION The use of social networks, content sharing apps, messaging platforms, blogs, and forums to connectwithandenable meaningful conversations about your brand, product or service, to ultimately drive your business objective.

  4. WHYISSOCIALIMPORTANT? CUSTOMEREXPECTATIONSHAVECHANGED customersaretwiceas likelyto sharea negativeexperience witha businessthanapositiveone 2X will look at online reviewsbeforemaking apurchase 90% trustsuggestionsfrom ”friends” onsocialmedia 74% ofpeoplewillspend moneyafter gettingrecommendationsfrom their“friends”online 67% 4 Sources:White HouseOfficeofConsumerAffairs, McKinsey,Experian |24|7,Gigya,CEI

  5. WHYISSOCIALIMPORTANT? NEWTRENDSAREEMERGINGCHANGINGTHEUSAGEANDIMPORTANCEOFSOCIAL Understandingthesocialmediaspaceandmanagingyoursocialpresenceamplifiesyourmarketing strategy.Socialmediadelivers invaluableinsightintoyourbrandawareness,customersentiment, marketplacetrends,andyourcompetitor’sactions,whilstenablingyoutoreachmoreprospectsthanany othermarketingchannel. Everynegativesocialinteractionhasacost Customersarecontentcreators Brandsareturningonlineinfluencersintoadvocates Socialisnowa prominentpoint ofpurchase Brandfocusis shiftingtomeasuringqualityofinteractions Reviewscan increasesalesandadd credibility Socialismultifunctional–usedformarketing,listening, response,customercare,troubleshooting 5

  6. SOCIALMEDIAMARKETINGLANDSCAPE THEKEYPLAYERS The social media landscape is large and complexandclutteredwithcompeting platforms,butthemostheavilyutilised formarketingarethebig4: Facebook (FB, Instagram, Messenger) Google(YouTube) Twitter LinkedIn 6

  7. SOCIALMEDIAMARKETINGLANDSCAPE DIFFERENTCHANNELSAREUSEDFORDIFFERENTPURPOSES Socialnetworks Relationship networks help brands and people connect to share information and ideas. With a large & regular user base, they are a must- haveandthe”mass-market”approachto socialmarketing. Use for:customercare,education, dailycomms,breakingnews Messaging&chatapps Mostwidelyusedappsthatenablemessaging,videoandvoicecalls.Business canconducte-commerceconversationsvialiveagentsor chatbots. Usefor:customercare,conversationalcommerce,payments,statusupdates, toreplaceSMS Consumerreview networks Manageonlinereviewsandreputation.Positivereviewsbringsocial proof to yourvalueproposition.Negativereviewsprovideyouwithanopportunityto resolveanissue publicly. Use for:customercare,reputationmanagement,marketresearch Media&contentsharing networks Find andsharemediaonline,includingphotos,video,and livevideoorother curatedcontent. Use for:brandawareness,leadgeneration,audienceengagement,targeted advertising,influencermarketing Interest-basednetworks Help connect with others around a shared interest or hobby and tend to focus solelyon a single subjectandprovidea dedicatedexperienceforusers. Usefor:targetedmarketing,brandawareness,trendwatching Blogs&forums Publish,find,discuss,andsharenews,information,andopinions.Usuallyallow usersto remainanonymous,leadingto morehonestopinions. Use for: market research, influencer marketing, product advertising, SEO results

  8. SOCIALMARKETINGUSECASES HOWTOUSESOCIALTOMEETYOUROBJECTIVES Manage ownpage Generate insights Nurturecommunity &reputation Growthrough amplification Engagewith customers Draftandpublishorganic content toowned page(s) Listen/capture social conversationsabout LTA, coaches, or venues and identifytrends Growyourcommunityof social followers and supporters Push paid content to customaudiencestoreach yourmarketingobjectives Respondtoconsumer problems when they have questions or concerns Define and manage contentstrategyand calendar Find and nurture advocates and influencers who can crediblypromoteyour brand to an extended audience Identify and amplify relevantusercontentfor authenticengagement Keep up with competitors andstayinformedoftheir social engagement, contentandcampaigns Be part of the conversationsaboutyour venues, coaches or brand Managecontent approvals Social commerce – increasing number of businessesareusing social as a payment channel Understand target audiencedemographics, sentiment, and channel preferences React with relevant content–usewhatyou see and hear to help informfuturemarketing strategy Identifyandmanage potentialcrises

  9. THEBENEFITSOFSOCIAL WHATSOCIALMEDIAMARKETINGCANDOFORYOU Strengthenyour brandreputation Growyour business Careforyour customers 1. 2. 3. • Know&actonwhatisbeingsaidabout you • Things escalate quickly on social. By listening to key phrases that relate to your brand or activity you can be the first to knowwhenanews storybreaksandreact accordingly. • Socialinsightsalsogive youanunbiased view of your brand awareness and popularity. • Identifytrends • Trendsappearonsocialmediafirst.Social canmakeorbreakaproduct. • Listeningtoindustrythought-leadership supportsyour researchandinnovation • Stayaheadofcompetition • Yourcompetitorsareonsocial.Analysing their social presence delivers unique insightintotheirplansand achievements • Regular benchmarking of your competitors onsocialhelpsyoukeepup with them • Createexperiences • Social is more than just advertising, it’s an educational, emotional and experiential wayto engage your customers • Customersnolongerwanttophonewhen they have an issue, they want an immediateanswerand turnto social. • Reducecosttoserve • Withcustomisedchatbotsand theuseof artificial intelligence on the rise, in-app messaging is becoming the norm for customercare • Technologysolutionsenableimproved customerservicethroughsocial • Buildacommunity • Customers trust each other more than you.Providing them with a platform where they can interact and share feedback will increase their trust and loyalty to yourbrand,coaches,orvenues. • Amplifyownedcontent • Social enables you to publish targeted contentto channelsthatcouldbeseen by largevolumesofusers • The power of influencer marketing providesahumanvoice toyour product • Generateearnedmedia • Customers are 56% more likely to buy a productorserviceafterseeingapositive customer-generatedpostofit • Byrepostinguser-generatedcontenton your owned channels, you increase the trustinyourbrandandproducts • Deliverincrementalsales • Advertising on social media is cheaper thantraditionalmedia(suchasTVads) butwith amassivereach • The maindifferenceisthatyouwillbe abletotargetfinelywhoseeswhat advert, increasing your conversion while keeping costsdown

  10. WHATDOESGOOD LOOK LIKE? HOWTOWINWITHSOCIALMEDIA Agreatsocialmediastrategyincludesthefollowing pillars: Buildrapport withyourcustomers.Forgettransactionalposts and focus on posting content that showcases how you will make adifferenceinyourcustomers’life Emotionalcontent Your content should match your brand identity and objectives andbe consistentacrosschannels. Consistency Just like any other channel, there is a better time to post content, and that varies depending on the network and audience. Keep your customers interested by posting often and sharing varied content Regular&well- timedposts Social is about more than just pushing out content. Allow your customers to interact with you and make sure you respond to createa differentiatedexperience Two-way engagement SOCIALMEDIA PILLARS Test, learn, adjust, repeat. Iteration is key to success and social is no different. Plan for A/B testing and track success of individualcampaignsandperformanceacrossplatforms Optimisation Use social insights to know who your customers are and adapt your messaging, including graphics and tone of voice to target therightcustomerswiththerightmessageat therighttime Personalisation Not allchannels willbe relevant toyourbrand. Whilstapresence on the Big 4 is a must, focusing your budget and efforts on the channels whereyourcustomersarethe mostactivewilldeliver bettervalueformoney Strategicuseof channels Driving revenue and engagement from social does require investment. Incorporate social as its own channel into your overallstrategy,budgetand resources Overallstrategy alignment

  11. EXECUTINGA CAMPAIGN- WHERETOSTART GETTINGTHEBASICSRIGHT #Tip: use hashtags to start a conversation with your members and easily followwhattheysayabout you andyourclub Scaleupandaddon tomastersocial 4 Launchandtrackyour campaign 3 Onceyouhave yourfirstcampaign under your belt, report on your performance and measure against youroriginal businessKPIs. Identifyyouraudience andgrowfollowers 2 You can begin with a simple campaign–suchasamplifyinga piece of existing content that performed well with your existing followers. Set up campaigns by objective (pagelikes,clicks,etc.)andseta dailyormonthlybudget. Use built-in dashboards from the social platforms to review performance and optimise by ad frequency,timeofday,adformat, andmore. Refresh your content and launch newcampaignsfordifferenttarget audiences. 1 Setupyouraccount page(s) Startfollowingyourmembersand people who “look like” them (e.g. have similar demo, interests, location,etc.) Planacontentcalendarandposta variety of engaging content includingtext,photo,andvideo. Track performance to see what contentresonatesbestwith your audience. Explore and introduce more complex functionality available to you, including new data sources, morerobusttracking(e.g.FBpixel), new ad formats, or new social platforms. Establishyourpresenceby settingupbusinessaccount/club page across the relevant social platforms Include essential business information for search purposes, including: Location, Contact info, andWebsiteURL 12

  12. MEASURINGPERFORMANCE AQUICKLOOKATFACEBOOKADMANAGER #Tip:Don’tbeintimidatedbycomplexity. Therearetonsofavailableresourcesonline thatofferstep-by-stepinstructionsforsetting upacampaign. 14 Source:AdspressobyHootsuiite

  13. DO’SANDDON'TS FORSOCIALMEDIAMARKETING Haveasocialmediapresence!Today’s consumersexpecttobeabletofind brandsonsocialmedia Picktherightsocialplatformsthatbestalignwithyour brand,audienceandyour marketinggoals–whetherit’sInstagram,YouTube, orTwitter DO Take advantage of free resources and training available to you – including My TennisToolkit,FacebookBlueprint,andGoogleMarketingPlatform Follow yourcompetitors.Seewhat othersaredoingwell,andfindouthowyou candifferentiateyourselfandappealtothoseaudiences Getcreative!Usesocialmediatofindinfluencersorotheruniqueways toconnect andengagewithyour audience …forgettopublishcontentregularly.Bymaintainingyourpresenceyou’llstaytopof mindwithmemberswhentheyarelookingforacoachor venue DON’T …beafraidtolauncha socialmediamarketingcampaign.Youcanstartsmalland buildandrefineasyoulearn 13

  14. OUR PRESENCE Social Media Marketing Service Page: https://conqueri.ca/services/social-media Facebook: https://www.facebook.com/Conqueridigital/ Instagram: https://www.instagram.com/conqueridigital/ Twitter: https://x.com/Conqueridigital LinkedIn: https://ca.linkedin.com/company/conqueridigital 14

  15. ANYQUESTIONS? THANKYOU 15

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