10 most influencing chief marketing officers in social media - PowerPoint PPT Presentation

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10 most influencing chief marketing officers in social media

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  1. 10 most influencing chief marketing officers in social media

  2. Chief Marketing Officer is a key to the company’s success: A Chief Marketing Officer or Global marketing officer or marketing director is a corporate executive responsible for marketing activities in an organization. The CMO leads brand management, marketing communications,market research, sales management, product development, distribution channel management, pricing, and customer service. A chief marketing officer is a top-level and high-ranking executive who is responsible for carrying out and supervising all the marketing activities in the company or an organization. The key roles of aCMO include leading the market research, distribution channel management, product development, marketing communications, sales management, brand management and various other related activities. Chief marketing officers are more important to the success of global businesses and more powerful than ever before.

  3. Leslie Berland (CMO Twitter) Leslie is Twitter’s Chief Marketing Officer, responsible for global consumer, product, and sales marketing, as well as global communications. As a member of the company’s global management team, Leslie oversaw advertising, media, sponsorships, content, brand identity, and digital partnerships.

  4. Linda Boff Leading all global marketing, brand, content, digital, sponsorship, and customer experience for the company. Under Boff’s leadership, GE’s marketing campaigns and fresh approach to media and content have driven immense results in brand value and recruitment efforts.Now she has been recognized as one of today’s most influential CMOs.

  5. Chris Capossela(CMO Microsoft) Capossela runs marketing for Microsoft’s consumer and commercial businesses, which includes product marketing for all Microsoft services and products, brand, advertising, communications and research. More recently, he served as the worldwide leader of the Consumer Channels Group, responsible for sales and marketing activities with OEM, operator and retail partners.

  6. Seth Farbman(CMO Spotify) Seth is the CMO of world largest music streaming services.He has an overall experience of marketing and communication overall 50 countries with a customer more than 75 million. Farbman was named one of Forbes 10 Most Influential CMOs in the World.

  7. David Edelman(CMO Aetna) As Chief Marketing Officer for Aetna, David Edelman lead the research, design, strategy, and implementation of enterprise-wide marketing initiatives.His main aim is to focus on the create awarness among the customer regarding lifetime health journey.

  8. Seth Farbman(CMO Spotify) Seth is the CMO of world largest music streaming services.He has an overall experience of marketing and communication overall 50 countries with a customer more than 75 million. Farbman was named one of Forbes 10 Most Influential CMOs in the World.

  9. David Edelman(CMO Aetna) As Chief Marketing Officer for Aetna, David Edelman lead the research, design, strategy, and implementation of enterprise-wide marketing initiatives.His main aim is to focus on the create awarness among the customer regarding lifetime health journey.

  10. Morgan Flatley(CMO Pepsico Global Nutrition Group) Morgan is a iconic brand of creating fully integrated marketing program as well as ever changing landscape of consumer needs. As CMO of PepsiCo’s global grains business and SVP of its Global Nutrition Group, Flatley is applying this passion and vision to refine growth opportunities and the long-term innovation agenda for the organization’ growing grains portfolio across the world, as well as overseeing brand equity for its flagship global nutrition brand.

  11. Allie Kline(CMO Oath) Allie drives the company’s global marketing, communications, and citizenship strategy, positioning Oath, its brands, and its employees as transformative and trailblazing in their industries. Allie’s global team is responsible for brand marketing, internal and external communications, b2b and b2c initiatives and Oath for Good, the corporate social responsibility arm of the company. In addition to her role as the CMO of Oath, in 2016 Allie was appointed the Head of MAKERS which she operates as an independent P&L.

  12. Jonna Lord(CMO Class Pass) Leading as a marketing head of studio fitness. She’s an expert in brand marketing, acquisition models, engagement tactics, and retention marketing that drive business growth.

  13. Karen Quintos(CCO Dell) Under Karen’s leadership, the CCO organization leads Dell’s customer strategy and programs, with the goals of maximizing customer satisfaction, acquisition, retention and profitability. Previously at Dell, Karen served as senior vice president and Chief Marketing Officer, Vice President of public sector marketing and North America commercial, and held executive roles in services, support and supply chain management.

  14. Phil Schiller(CMO Apple) Phil serve as a svp of worlwide marketing of Apple.Phil has over 25 years of experience in marketing and 20 years at Apple in various marketing management positions.

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