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How to Engage Your Audience with Live Streaming

Live video streaming is an impressive way to leverage your business. Live-streaming is pretty popular on social media channels and provides a seamless pathway for different brands to connect with their audience. With live-streaming platforms in India like Instagram and Facebook, you can build your brand credibility, keep viewers entertained and elevate sales.

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How to Engage Your Audience with Live Streaming

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  1. How to Engage Your Audience with Live Streaming? Live video streaming is an impressive way to leverage your business. Live-streaming is pretty popular on social media channels and provides a seamless pathway for different brands to connect with their audience. With live-streaming platforms in India like Instagram and Facebook, you can build your brand credibility, keep viewers entertained and elevate sales. When it comes to live-streaming, your content must be engaging to keep the viewers engrossed till the end. The streaming content which cannot deliver as expected is a sheer waste of effort and time. Therefore, it’s essential for the business to know what the users want and how you can effectively interact with them via your video content. Through this article, we will present you with the live-streaming eCommerce India practices to keep your viewers engaged! Before exploring the best live-streaming practices and tips, let’s get to know why your business needs it. The reason is simple! If you need to honestly connect with your viewers, live-streaming is imperative. With live-streaming, you create a personal connection with the audience while boosting your brand loyalty. • People prefer watching live videos than reading text-based blogs • Live videos are more fun and interactive • Live videos are associated with more sharing • With live videos, you can get 24 times more comments on sites like LinkedIn

  2. Some live-streaming platforms in India are as below, wherein you can connect with people in real-time. • Facebook • Instagram • LinkedIn • YouTube • Periscope Tactics for engaging audience with live-streaming: • Speak on a relevant topic Live-streaming provides an opportunity to build a lasting relationship with the audience by understanding what they require. With live-streaming, both business and customers can easily communicate while clarifying doubts and queries to maintain credibility and move smoothly via the sales funnel. When you live-stream on a relevant topic, you can expect viewers to follow your content properly. Therefore, knowing about your target audience and what they exactly need from your brand is a vital step for creating a live video strategy. You can go ahead and ask the audience some questions or take part in surveys to know them better. • Behind the scenes Customers are curious these days. Therefore, they take interest in knowing how a brand carries out the business. Giving your customers a sneak peek of your work culture and how you manage things can be a special treatment. Live behind the scenes sessions build confidence in relationships while bringing people closer to the brand. It reveals your brand’s personality and provides a unique experience to the audience. • Record events and reveal new products When you set up an event or product launch, not all your followers will be able to be there. Therefore, if you can still give them insights about your events and launches, wouldn’t that be great? With live videos, you can showcase to your customers what happens within your events, for them to understand your brand better.

  3. Also, for those who are interested in new product releases, they can be informed thoroughly, so that they feel confident when it comes to buying anything. • Live Q&A session The most interactive way to establish a connection with your customers is by hosting a live Q&A session to cater to all their queries. Such sessions are not just informative, but also fun and engaging. Live Q & A sessions can enhance the engagement rate by showcasing deeply about your brand community. Also, you can brainstorm with viewers and ask them questions to make the session worthy. Conclusion Live-streaming is indeed one of the best marketing strategies that not just construct credibility but also leads to easy conversions and upraises sales. By following the above-given points, you can build outstanding live-streaming eCommerce India practices for your business to grow the customers base and bring more profits to your company. Original Source- https://techdezan.com/2022/03/10/how-to-engage-your-audience-with-live- streaming/

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