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How to blend traditional media with social media to educate and engage your audience. Kathy Barnstorff Media Relations Specialist NASA’s Langley Research Center . NASA Centers. www.nasa.gov. Connect & collaborate with NASA. NASA social media . NASA Twitter pioneer.

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how to blend traditional media with social media to educate and engage your audience
How to blend traditional media with social media to educate and engage your audience

Kathy Barnstorff

Media Relations Specialist

NASA’s Langley Research Center

nasa twitter pioneer
NASA Twitter pioneer
  • Less than 20 days till I land on Mars! 9:34 PM May 7th, 2008
want to host a tweetup
Want to host a tweetup?

Center around event/conference

Set up registration website

Plan activities

things to see and touch

brief presentations

people to meet

Interact with tweeters

Be techno-ready

electricity, wi-fi, cell access

january 22 2010

January 22, 2010

First “live” tweet from space

my biggest retweet
My biggest “retweet”

It's Engineers Week ... hug an engineer today! (Or at least tell one he or she is making a difference.) 8:36 AM Feb 18th

nasa s cio leads by example
NASA’s CIO leads by example

“She [Linda Cureton] is a prolific blogger and proponent of the whole social media movement at NASA. She hasn’t shown any indications of stepping back on being a champion of these types of technologies.”

John Slye

Input market research analyst

“Federal Computer Week” 9/22/09

works in progress challenges
Works in progress/challenges

Second Life

Livestreaming

Metrics

Resources

Social media policy

Staying ahead!

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