how to reach your audience l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
HOW TO REACH YOUR AUDIENCE PowerPoint Presentation
Download Presentation
HOW TO REACH YOUR AUDIENCE

Loading in 2 Seconds...

play fullscreen
1 / 17

HOW TO REACH YOUR AUDIENCE - PowerPoint PPT Presentation


  • 269 Views
  • Uploaded on

HOW TO REACH YOUR AUDIENCE The Easy Way YOU ARE ALREADY A GREAT COMMUNICATOR Union Activist Parent/Family Member Sports/Music Enthusiast Church/Synagogue Community Activist Concerned Citizen You ALREADY Know Your Audience Your Family Your Community Political/Community Leaders

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'HOW TO REACH YOUR AUDIENCE' - benjamin


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
you are already a great communicator
YOU ARE ALREADY A GREAT COMMUNICATOR
  • Union Activist
  • Parent/Family Member
  • Sports/Music Enthusiast
  • Church/Synagogue
  • Community Activist
  • Concerned Citizen
you already know your audience
You ALREADY Know Your Audience
  • Your Family
  • Your Community
  • Political/Community Leaders
  • Local Celebrities
  • News Media
  • Your Fellow Union Members
    • Your Agency
    • Other Agencies
easy does it
EASY DOES IT
  • Determine Your Goal
  • Make Your Goal Universal
  • Develop a One-Page Plan
  • Develop a two-sentence (or less) Message
  • Get Your Message or Idea to Your Audience
  • Bring More People into Your Sphere of INFLUENCE!!
keep your message simple
Keep Your Message Simple
  • Limit your message to one issue
  • Make it a “sales pitch”
  • Create a message that appeals to the majority
  • Don’t preach to the choir
  • Don’t over think/Use background materials
  • Make a message that anyone you just met would understand easily
your easy button plan
Your “Easy Button”Plan
  • Who are You Meeting/ Trying To Reach ?
  • What is Your Goal?
  • What Does The Other Person (Persons) Want ?
  • Is There a Time Element Involved?
  • Can You Reach a Joint Resolution OR
  • Do You Have to “Sale” the Issue?
selling the issue the drama factor
Selling The Issue : The Drama Factor
  • What Makes This Issue Compelling, Exciting Enough for Your Audience to Care?
  • What Your Audience Can Do to Support the Issue or Help Get the Message Out?
  • Convey a Sense of Timeliness and Urgency?
tactics to reach your audience
TACTICS To Reach Your Audience
  • In-person “One on One” Communication
  • Telephone
  • Lunch/Breakfast Meeting
  • Press Release/Flyer/Pamplet
  • Newsletter/Advertisements
  • Internet
  • Stage an Event/Protest
event planning the news conference
Event Planning: The News Conference
  • Brainstorm!! Determine What Message/Idea Will Draw Reporters to Your Event (The Drama Factor)
  • Put Together Your EBP
    • Include a Timeline
    • Get a Committee
    • Create a Media List
    • Set the Time That Will Get the Most Reporters to Your Event
  • Send out a “Save the Date” Card for Internal Audience
  • Logistics
  • Determine Speakers/Refreshments/Rainy Day Plan
  • Keep It Simple!!
press release or media alert
Press Release or Media Alert???
  • You Don’t Have to Do Both
  • But Both Should Include An Element of…
your press release
Your Press Release
  • One Page
  • Catchy Headline
  • Convey a Sense of Urgency
  • Tell the Story in the First Paragraph
  • Emphasize Your Credentials/Why Are You Telling This Story
  • Use Quotes From Credible Sources
your media alert
Your Media Alert
  • The Drama Factor
  • The Catchy Headline
  • Where, When, Who, Why
  • Contact Information – After Hours
  • Link to your web site or AFGE web site for Additional Information
keep it simple
KEEP IT SIMPLE
  • Get HELP!!
    • AFGE Communications Department
    • Public Relations Expert in Your Town/City
    • College/University PR Department
    • The AFGE Web Site
    • Aboutpublicrelations.com
    • International Labor Communications Assn.
additional tools tactics
Additional Tools/Tactics
  • Local newsmakers and opinion leaders
  • Presidents of local third party groups eg. NAACP/Fraternities/Sororities/Church/Synagoge
  • Your Central Labor Council
  • Speaking engagements at universities/colleges
  • The Internet