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The Science of Digital Growth with Brendan Amos

Discover the data-driven strategies and innovative techniques Brendan Amos uses to fuel sustainable digital growth and elevate brand performance online.<br>https://www.youtube.com/watch?v=Ge4l5J-SeNY

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The Science of Digital Growth with Brendan Amos

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  1. The Science of Digital Growth with Brendan Amos Unlock exponential growth through data and experimentation , featuring insights from Brendan Amos. by Brendan Amos

  2. Defining Digital Growth Data-Driven Approach Acquire, retain, and engage users based on robust data insights. Iterative Process Focus on continuous improvement through repeated cycles. Holistic Strategy Combine marketing, product, and technology for synergy. Key Metrics Monitor CAC, LTV, Conversion Rates, and Retention Rates diligently.

  3. Pillar 1: Strategic Foundation Audience Research Understand user needs, behaviors, and motivations deeply. Competitive Analysis Identify market opportunities and differentiate your offerings effectively. Goal Setting Set SMART objectives, specific and aligned with business goals. Segmentation Tailor experiences based on demographics and user behaviors. Dropbox increased conversion rates by 25% by targeting specific user segments with tailored onboarding flows.

  4. Pillar 2: Relentless Experimentation A/B Testing Compare variations to optimize for better results. Hypothesis-Driven Test assumptions, validate learnings, and iterate quickly. Rapid Iteration Fail fast, learn quickly, and scale successes. Personalization Tailor experiences to individual users for engagement. Booking.com runs over 1,000 experiments simultaneously, continuously improving conversion rates and user engagement.

  5. Pillar 3: Actionable Analytics 1B Annual Savings Netflix saves an estimated $1B by personalizing recommendations. Actionable analytics are critical for informed decision-making and continuous improvement. Data Collection Implement robust tracking to gather comprehensive insights. Visualization Create clear dashboards and reports for easy understanding. Data Mining Uncover hidden patterns and new opportunities. Predictive Analytics Forecast trends to make proactive, informed decisions.

  6. Meet Brendan Amos Digital Growth Expert Significant Impact Integrated Approach Brendan is a leading digital growth expert and strategist. Consulted for 30+ companies, achieving $500M+ revenue growth. Focuses on integrating data, experimentation, and strategy seamlessly. Diverse Experience Worked with both startups and Fortune 500 companies effectively.

  7. Key Takeaways Digital growth is a blend of strategic planning, continuous experimentation, and precise analytics. Strategy & Experimentation Growth combines smart strategy with relentless experimentation. Data-Driven Decisions Insights from data outweigh gut feelings for better outcomes. Continuous Improvement Long-term success hinges on constant evolution and refinement. Brendan Amos's expertise can help you unlock your digital growth potential.

  8. Q&A This is an open forum for your questions. Feel free to connect with Brendan Amos after the session. Thank you!

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