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6. Innovative marketing viral marketing class room (2)

Marketing management - Innovative marketing

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6. Innovative marketing viral marketing class room (2)

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  1. Marketing Innovations Bijubodheswar Government Arts College, Thiruvananthapuram

  2. What is Viral Marketing? • An attempt to spread marketing message spreads quickly and exponentially among consumers to increase brand awareness. that • • Video clips, FlashGames, Images, E-books Viral marketing is a strategy that allows to spread marketing messages and ads, over many different types of social media sites. These messages or ads multiply rapidly and are sent to thousands of people, just like viruses. •

  3. What is Viral Marketing? A promotional method customers, that isof thecustomers, by and for customers “Likeviruses,take advantageofthe rapid multiplication to explode the message to thousands or even to millions” –

  4. Differences

  5. Advantages  Accessedbymillionsof peopleper day  Quickerwayofreachingthecustomer  Savesonadvertisingcosts withincompanies  Customizethemessageto yourpreference  Caneasily bedirectedto yourexacttargetmarket  Sometimesgivesthecompanyagoodreputation

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