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Viral Marketing. What is Viral Marketing?. Definition: A marketing strategy that relies on people rather than campaigns Increasing brand awareness through social networks Self replicating viral process – word of mouth or via internet Why do company’s use it?

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Presentation Transcript
what is viral marketing
What is Viral Marketing?
  • Definition:
    • A marketing strategy that relies on people rather than campaigns
    • Increasing brand awareness through social networks
    • Self replicating viral process – word of mouth or via internet
  • Why do company’s use it?

The role it plays in your business depends on four factors:

1- The nature of your product

2- The people you’re trying to reach

3- Your customer connectivity

4- The strategies used in your industry.

Since these factors can change over time, the importance of buzz to your business and industry can fluctuate.

which products use viral marketing
Which Products Use Viral Marketing
  • Products that somehow create high involvement among customers:
    • Exciting products
    • Innovative products
    • Personal experience products
    • Complex products
    • Expensive products
    • Observable products
history
History?
  • This field began sixty years ago with a study of the spread of hybrid seed corn among Iowa farmers
  • Debate about when it actually started
  • Today, some five thousand studies later, we know a great deal more about the diffusion model.
types of viral marketing
Types of Viral Marketing

Online

Offline

Buzz :is all the word of mouth about a brand. It’s the aggregate of all person-to-person communication about a particular product, service, or company at any point in time.

offline viral marketing
Offline Viral Marketing
  • Key Factors:

 The first step in trying to find the individuals who act as hubs is to understand that such people come in many shapes, colors, and forms. In general, I’ve found they can be classified into four groups. First, I distinguish hubs based on the number of links they make with other individuals.

    • Regular Hubs
    • Mega-Hubs
    • Expert Hubs
    • Social Hubs
successful vs failed campaigns
Successful VS Failed Campaigns

Successful

Failed

Momenta

  • Endnote
successful vs failed campaigns1
Successful VS Failed Campaigns

Successful

Failed

Walmart

Starbucks

Skittles

Molson

  • Old Spice
  • Evian
  • T-Mobile
famous social networks
Famous Social Networks
  • Youtube
  • Facebook
  • MySpace
  • Twitter
  • Blogger
  • Hotmail
  • Flickr
  • Gmail
recommendations
Recommendations
  • Great Idea, Bad Execution
  • You Aren’t Promoting It Right
  • You Didn’t Spend Enough Time On Metadata
  • Your Campaign Is Unoriginal
  • Your Video Is Too Much Like A Commercial Ad
thank you

Thank You!

Questions???