Viral Marketing. What is Viral Marketing?. Definition: A marketing strategy that relies on people rather than campaigns Increasing brand awareness through social networks Self replicating viral process – word of mouth or via internet Why do company’s use it?
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The role it plays in your business depends on four factors:
1- The nature of your product
2- The people you’re trying to reach
3- Your customer connectivity
4- The strategies used in your industry.
Since these factors can change over time, the importance of buzz to your business and industry can fluctuate.
Buzz :is all the word of mouth about a brand. It’s the aggregate of all person-to-person communication about a particular product, service, or company at any point in time.
The first step in trying to find the individuals who act as hubs is to understand that such people come in many shapes, colors, and forms. In general, I’ve found they can be classified into four groups. First, I distinguish hubs based on the number of links they make with other individuals.