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VIRAL MARKETING SECRETS. @UNMARKETING. OTHER CODE NAMES: BUZZ, WOM, PASS-ALONG. SECRET #1. How does it “GO”?. Funny Wow Emotional. SECRET #2. THE FIRST. Have a peek Launched in 2004/05 Over 4,000,000 views 250,000 newsletter subscribers Over 1,000 speaker kit requests

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VIRAL MARKETING SECRETS


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    Presentation Transcript
    other code names buzz wom pass along
    OTHER CODE NAMES:

    BUZZ, WOM, PASS-ALONG

    the first

    THE FIRST

    • Have a peek
    • Launched in 2004/05
    • Over 4,000,000 views
    • 250,000 newsletter subscribers
    • Over 1,000 speaker kit requests
    • Over $100,000 in product revenue
    • 1,540 Yahoo links, 400 from Google
    • Mentioned by Fast Company and Wall Street Journal
    • The key is to land them
    secret 3

    SECRET #3

    Define Your Success

    • Build following
    • Sales
    • Relationships
    secret 3 1

    SECRET #3

    Success Defines Method

    • Flash video = L/S
    • Live Video = L/R/S
    • Soc Media = R/S
    flash

    FLASH

    Flash Video = Emotion

    • Core pain emotions
    • Core joy emotions
    • 10-12 Scenes
    • 3-4 mins
    • 1-2 megs
    video

    VIDEO

    Live Video = Connection

    • Doesn’t have to be hard or $$$
    • Delivery is the issue…
    video 1

    VIDEO

    Live Video = Connection

    video 2

    VIDEO

    = Success?

    • Depends on definition
    • ImBreakingUpWithTheLeafs.com
    • $0
    • < 1 hour
    • 2 Bloggers who didn’t know me
    video 3

    VIDEO

    = Success?

    WAIT!

    • Results
    • Almost 50k views
    • Local news and national sports channel
    • New viral clients
    • Oh, and I’m speaking here 
    video 4

    VIDEO

    = Embed

    • Focus the funnel
    • Views mean nothing without it
    • Embed in your site
    • No other options

    38%

    focus

    FOCUS

    Viral Flash

    Your Funnel

    Newsletter

    Ebook

    E-Series

    Product

    Social Media

    Video Squeeze

    Blog Video

    secret 4

    SECRET #4

    Be Prepared

    For Success:

    Server

    secret 4 1

    SECRET #4

    Be Prepared

    For Success:

    Subscribers

    secret 4 2

    SECRET #4

    Be Prepared

    For Success:

    Scalable

    Services

    secret 4 3

    SECRET #4

    Be Prepared

    For Success:

    Products

    the proof

    THE PROOF

    • Have made 65+ flash movies in four years
    • Inspiration, Motivation, Funny, Niched (women, pet owners, real estate, MLM)
    • Top movie is at 40 million+ views, $5 million in product sales
    • 15 are over 1 million views
    • Never, ever stops
    • YouTube 100,000+ with no lists
    • Interested? Talk after! 25k Guarantee
    the secrets

    THE SECRETS

    • Funny, emotional, wow
    • Not about you
    • Define success
    • Prepare for it
    thank you

    Thank You!

    www.Un-Marketing.com