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Street Team Marketing & Promotional Staffing: Specialty Staf - PowerPoint PPT Presentation

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This case study demonstrates how our unique specialty staff from Attack! can make any promotion or event a smash hit!

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Presentation Transcript

Specialty Staff

“Finding the Right Person for the Job”

Social Media

Sample Distribution

Mobile Media

Flyer Distribution

Costumed Characters

Brand Ambassadors

Bi-lingual Staff

Presented by Attack! Event Staffing, Field Support & Guerrilla Services


What is Specialty Staff?

Finding the Right

Person for the Job

Having the right staff is integral to the success of every event. Finding and placing the perfect talent to personify the image, lifestyle and ideas of your brand is a painless process with Attack!.  Our nationwide database of 50,000+ active brand ambassadors locates the perfect specialty staff to personify your brand message every time. 

CoSometimes an over-sized, furry character is just what the doctor orderedstumed Characters


Bacardi: B-Live Tour


  • Find staff with significant event and screen printing experience to work at a cutting-edge music and cultural “experience”, the Bacardi B-Live tour.

Winning Strategy

Attack! conducted a nationwide search for friendly, up-beat and experienced screen printers.

Five qualified staff, hired in 14 U.S. markets, managed popular screen printing stations.

Concert goers were able to design their own tees and watch them come to life at the printing stations.


  • Specialty staff: screen printers
  • Crowd interaction
  • Execution in14 U.S. markets


  • Thousands of custom t-shirts printed
  • Thousands of brand impressions

Arizona Office of Tourism: Pop Up Spas


  • The Arizona Office of Tourism wanted a unique way to complement their 2009 marketing and advertising campaign.

Winning Strategy

In Chicago, Los Angeles and Denver, office spas were set up offering complimentary services to working professionals.

Brand ambassadors offered refreshments, scheduled massages and provided info on travel to Arizona.

Scenic backdrops of Arizona landscapes were used to create a relaxing, spa-like atmosphere.


  • Professional masseuses
  • Brand ambassadors
  • Event design
  • Postcard distribution
  • Sweepstakes entry collection


  • Three markets targeted
  • Seven buildings visited
  • 3,482 massage given
  • 30,000 postcards distributed

The Westin Hotel: Zen Garden


  • Promote the rejuvenating and renewing experiences of a Westin Hotel stay.

Winning Strategy

A local Zen artist designed a 70 ft x 70 ft garden in Union Square.

City-goers watched the artist work while friendly staff answered questions and distributed brochures on the Zen Master, the Zen Garden and The Westin’s revamped décor.


  • Media Attention
  • Staffing
  • Event Logistics
  • Flyering


  • Appx.12,900 people walk through Union Square each weekend
  • Over 3,000 fliers distributed
  • Overall campaign included more than 2,754 media placements

Thank You!

Contact us for more information on Specialty Staff

Jeffrey Lee

Office: 323-454-4472 ext: 231


Jeffrey Lee

Office: 323-454-4472 ext: 231