Hybrid Study among KOLs to Understand User Perception

1. Hybrid Study among KOLs to Understand User Perception Study Type Hybrid Study Sample Size Background Objective Research Methodology Outcome n= 65 Successfully delivered insights on the likeliness of the new product being purchased, current usage of infusion pumps, price expectations and the preferred purchase price. The study included a mix of medical oncology and pediatrician with a focus on CAPI. The survey lasted for 30 min each. A leading infusion device manufacturing company wanted to understand the user perception about their products The client also wanted to understand their customers' willingness to purchase a new product based on its features (accuracy levels), at an expected price point, via a quantitative and qualitative study, to help them during a product launch. Target Group Oncologist, Pediatrician, Ortho/ Trauma Surgeons, Head Nurse & Procurement Managers Business Impact Geography The client was able to gauge the likeliness of purchase of infusion devices Philippines connect@borderlessaccess.com www.borderlessaccess.com