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Connecting Through Lego: Consumer Behavior Insights

Explore how consumers are using Lego to bond with their children, communicate effectively, and create memorable moments. Discover the key factors that influence their purchase decisions and drive the success of new Lego concepts in the market.

sarah-fields
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Connecting Through Lego: Consumer Behavior Insights

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  1. User study Consumers are using Lego to connect, communicate and be presence with their children. What defines their purchase of new Lego concept is the ability to do this.

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