KARACHI SUMMER FESTIVAL AN EXCLUSIVE FAMILY SHOW “ where consumer is the king “ - PowerPoint PPT Presentation

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KARACHI SUMMER FESTIVAL AN EXCLUSIVE FAMILY SHOW “ where consumer is the king “

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  1. KARACHI SUMMER FESTIVALAN EXCLUSIVE FAMILY SHOW“where consumer is the king “ 7 – 9 AUGUST 2009 INTEGRATED PROMOTIONAL MANAGEMENT

  2. FESTIVAL VENUE • Centrally located – larger capacity – clean and secure environment • Children entertainments , green area, parks and covered/indoor area for various events • Huge green arena for musical concert • Ample parking space

  3. EVENTS • WOMEN ACTIVITIES • MEN ACTIVITIES • CHILDREN ACTIVITIES • MUSICAL CONCERTS

  4. EVENT FORMAT • Likely Participation: • Due to the centralized location of the venue, summer vacations and events dates i.e. weekend , approx 10,000 to 15,000 persons per day are expected to visit the festival. We expect that the event is attended by the high middle/middle class general public. • Entry to venue • Free entry to venue for family and couples • No single entry • Participation in Activities • Entry through purchase of sponsored brand product in following activities • Cooking Shows • Grooming Classes • Hair Care • Dress Show & Lawn Exhibition • Dental Check-up • Children Activities • Musical Concerts

  5. WOMEN ACTIVITIESCOOKING SHOWS • Thirteen Cooking classes conducted by top Culinary experts such as Zubaida Tariq, Kokab Khawaja, Naheed Ansari, Gulzaar , Zakir Chef, Mehboob, Rahat and Lubna. Four will be engaged subject to their availability. • Expected attendance 500+ per class • All attendees will be given Participation Certificates. • The recorded programs to be property of the client for subsequent transmission on other channels and Video release.

  6. SPONSOR PACKAGES MAIN SPONSOR WOMEN COOKING CLASSES • Sales points stalls (10’X10’) • Backdrop (8’X12’) • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 150 seconds fresh and 60 second repeat • Scrolls • Break bumpers of 07 second • 300 passes for musical concerts SPONSORSHIP COST : Rs1,000,000.00 TWO CO-SPONSORS • Sales points stalls (10’X10’) • Side screen (8’X4’) • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 60 seconds fresh and 60 second repeat • Scrolls 10 seconds • 200 passes for musical concerts CO-SPONSORSHIP COST : Rs,500,000.00 each • All promotional material will be provided by client

  7. WOMEN ACTIVITIESGROOMING CLASSES • Thirteen grooming classes conducted by top beauty experts such as Bhabhi’s & Rose • All attendees will be given Participation Certificates. • Admission through an appropriate Sales Promotion. (Sale of Product) • Expected attendance 500+ per class • The recorded programs to be property of the client for subsequent transmission on other channels and Video release.

  8. SPONSOR PACKAGES MAIN SPONSOR WOMEN GROOMING CLASSES • Sales points stalls (10’X10’) • Backdrop (8’X12’) • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 150 seconds fresh and 60 second repeat • Scrolls • Break bumpers of 07 second • 300 passes for musical concerts SPONSORSHIP COST : Rs1,000,000.00 TWO CO-SPONSORS • Sales points stalls(10’x10’) • Side screen (8’x4’) • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 60 seconds fresh and 60 second repeat • Scrolls 10 seconds • 200 passes for musical concerts CO-SPONSORSHIP COST : Rs,500,000.00 each • All promotional material will be provided by client

  9. WOMEN ACTIVITIESHAIR CARE • Thirteen hair care classes conducted by top beauty experts • All attendees will be given Participation Certificates. • Admission through an appropriate Sales Promotion. (Sale of Product) • Expected attendance 200+ per class • The recorded programs to be property of the client for subsequent transmission on other channels and Video release.

  10. SPONSOR PACKAGES MAIN SPONSOR WOMEN HAIR CARE • Sales points stalls (10’X10’) • Backdrop (8’X12’) • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 150 seconds fresh and 60 second repeat • Scrolls • Break bumpers of 07 second • 300 passes for musical concerts SPONSORSHIP COST : Rs1,000,000.00 TWO CO-SPONSORS • Sales points stalls(10’x10’) • Side screen(8’x4’) • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 60 seconds fresh and 60 second repeat • Scrolls 10 seconds • 200 passes for musical concerts CO-SPONSORSHIP COST : Rs,500,000.00 each • All promotional material will be provided by client

  11. WOMEN ACTIVITIES-Others DRESS SHOWS AND LAWN EXHIBITION • Dress displays by famous boutiques. Fashion tips by designers • 2 Shows in Three days with Catwalk Models displaying designers and one show exclusively for Bridal Wear

  12. SPONSOR PACKAGES MAIN SPONSOR WOMEN DRESS SHOWS & LAWN EXHIBITION 3 Main Sponsors (01x each show) • Sales points stalls (10’X10’) • Backdrop (8’X12’) • 3 co-branded shows recorded and telecast on Media Partner of 50 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 150 seconds fresh and 60 second repeat • Scrolls • Break bumpers of 07 second • 300 passes for musical concerts SPONSORSHIP COST : Rs,250,000.00 each TWO CO-SPONSORS 6 Co-sponsors (02 x each show) • Sales points stalls(10’x10’) • Side screen(8’x4’) • 3 co-branded shows recorded and telecast on Media Partner of 50 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 60 seconds fresh and 60 second repeat • Scrolls 10 seconds • 200 passes for musical concerts CO-SPONSORSHIP COST : Rs,150,000.00 each • All promotional material will be provided by client

  13. OTHER ACTIVITIES DENTAL CHECK UP • Free Dental Check Up by the dentist • Briefings on dental care and remedies • Telecast on media partners • Sales of dental products

  14. SPONSOR PACKAGES MAIN SPONSOR DENTAL CHECK-UP • Sales points stalls (10’X10’) • Backdrop (8’X12’) • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 150 seconds fresh and 60 second repeat • Scrolls • Break bumpers of 07 second • 300 passes for musical concerts SPONSORSHIP COST : Rs1,000,000.00 TWO CO-SPONSORS • Sales points stalls(10’x10’) • Side screen (8’x4’) • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 60 seconds fresh and 60 second repeat • Scrolls 10 seconds • 200 passes for musical concerts CO-SPONSORSHIP COST : Rs,500,000.00 each • All promotional material will be provided by client

  15. OTHER ACTIVTIES • Stencil Mehndi and designs for women by the experts. (live glimpses would be telecast on media partner channel). • Palmist • Tarot Card Reader

  16. MEN ACTIVITIES • ARCHERY • TAGRET SHOOTING • RACES

  17. CHILDREN ACTIVITIES • Face painting by experts • Various games and prizes • Magic and juggler show • Jumping castle and race events • Painting competition • Jigsaw puzzle • Clay craft • Rhyme competition • Any activity recommended by client will be included

  18. SPONSOR PACKAGES MAIN SPONSOR CHILDREN ACTIVITY • Sales points stalls (10’X20’) • Backdrop • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 150 seconds fresh and 60 second repeat • Scrolls • Break bumpers of 07 second • 300 passes for musical concerts SPONSORSHIP COST : Rs1,500,000.00 TWO CO-SPONSORS • Sales points stalls (10’X10’) • Side screen • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 60 seconds fresh and 60 second repeat • Scrolls 10 seconds • 200 passes for musical concerts CO-SPONSORSHIP COST : Rs,750,000.00 each All promotional material will be provided by client

  19. Talent Hunt • Opportunity to show hidden talent in singing, dancing or acting • Anyone can participate • No age restriction • No Gender restriction • Entry through purchase of sponsored brand product

  20. SPONSOR PACKAGES MAIN SPONSOR TALENT HUNT • Sales points stalls (10’X10’) • Backdrop (8’X12’) • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 150 seconds fresh and 60 second repeat • Scrolls • Break bumpers of 07 second • 200 passes for musical concerts SPONSORSHIP COST : Rs. 500,000.00 TWO CO-SPONSORS • Sales points stalls(10’x10’) • Side screen (8’x4’) • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 60 seconds fresh and 60 second repeat • Scrolls 10 seconds • 100 passes for musical concerts CO-SPONSORSHIP COST : Rs,250,000.00 each • All promotional material will be provided by client

  21. CONCERT ACTIVITIES • 7th August 2009 – Folk Music Artists: • Sindhi Shazia Khushk • Punjab Naeem Abbas Rufi • Balouch Laal Shehzadi, Mehtab • Pushto Ali Khan, Waqar Tanoli

  22. CONCERT ACTIVITIES – Contd. • 8th August 2009 – National Songs (TELECAST ON 14 AUGUST) Artists: • Ahmed Jahanzeb • Salim Javaid • Nadeem Jaffary • M. Ifraheem • Muhammad Ali Shehki

  23. CONCERT ACTIVITIES – Contd. • 9th August 2009 – Grand Concert (TELECAST ON EID DAY) Artists: • Sukhbir Singh • Amjad Sabri • Aini • And others

  24. SPONSOR PACKAGES - CONCERTS • 3 Main Sponsors (01x each show) • 6 Co Sponsors (02 x each show)

  25. SPONSOR PACKAGES - CONCERTS MAIN SPONSORS 3 Main Sponsors (01x each show) • Sales points (10’X20’) • Backdrop (16’ X 32’) • Sponsors logo will be printed on concerts passes • Banners and runners in concert area (50% by main sponsor and 25% each by co-sponsors) and at different locations of festival • 3 branded concerts recorded and telecast on Media Partner of 90 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 480 seconds fresh and 480 second repeat • Scrolls 10 seconds • Break bumpers of 07 second • 500 passes for musical concerts SPONSORSHIP COST : Rs3,000,000.00 each • All promotional material will be provided by client

  26. SPONSOR PACKAGES – CONCERTS CO-SPONSORS 6 Co Sponsors (02 x each show) • Sales points (10’X10’) • One side screen (12’X16’) • Sponsors logo will be printed on concerts passes • Banners and runners in concert area (50% by main sponsor and 25% each by co-sponsors) and at different locations of festival • 3 co-branded concerts recorded and telecast on Media Partner of 90 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels • 240 seconds fresh and 240 second repeat • Scrolls 10 seconds • 300 passes for musical concerts SPONSORSHIP COST : Rs1,500,000.00 each • All promotional material will be provided by client

  27. CONCERTS PASSES BY SMS • 5000 Passes of musical concerts can be given by lucky draws • Consumers can be asked to send SMS at the designated number • Lucky winner can win free passes of musical concerts • The pre-event promotion will be carried out on our media partners and Karachi and Hyderabad cable network

  28. GENERAL SPONSOR PACKAGES • Sales points stalls • Banners • Vertical banners • Free sampling • Live telecast coverage SPONSORSHIP COST : Rs,200,000.00 • All promotional material will be provided by client

  29. CLIENTS PROMOTIONAL BENEFITS • Pre event campaign & promotion on cable/satellite channels and hoardings on selected locations. • Sales point stalls with appropriate branding • Direct promotion at venue - 3 days • Live media coverage of selected features • Post event media telecast of entire event

  30. DIRECT PROMOTION AT VENUE - 3 DAYS • One2one interaction with consumer on product stalls • Promotion through banners/ground boards/backdrops/flyers etc. • Direct sales and sampling opportunities

  31. BRAND PROMOTION • Sales point stalls • Exclusive branding • 13 recorded program on partner channel • Free airtime/pre event promos / Break bumpers / scroll etc • Passes for Musical Concerts

  32. ELECTRONIC MEDIA PARTNERS Media partner for the event is METRO ONE. The channel is selected for the following facts: • Availability of cable network associated with Metro One • High ratings and up-coming popular channel in Karachi ( People meter AND Gallop rating) • Economically viable for the consumers to appropriately cover such event of longer duration

  33. Address : 201, Trade Center B-47 Gulshan-e-Iqbal Karachi Web site : www.valmarproduction.comPhone : +92-21-4970000Fax : +92-21-4822210 For further details contact Integrated Promotional Management

  34. Sponsorship Ac