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KARACHI SUMMER FESTIVAL AN EXCLUSIVE FAMILY SHOW “ where consumer is the king “. 7 – 9 AUGUST 2009 INTEGRATED PROMOTIONAL MANAGEMENT. FESTIVAL VENUE. Centrally located – larger capacity – clean and secure environment

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karachi summer festival an exclusive family show where consumer is the king

KARACHI SUMMER FESTIVALAN EXCLUSIVE FAMILY SHOW“where consumer is the king “

7 – 9 AUGUST 2009

INTEGRATED PROMOTIONAL MANAGEMENT

festival venue
FESTIVAL VENUE
  • Centrally located – larger capacity – clean and secure environment
  • Children entertainments , green area, parks and covered/indoor area for various events
  • Huge green arena for musical concert
  • Ample parking space
events
EVENTS
  • WOMEN ACTIVITIES
  • MEN ACTIVITIES
  • CHILDREN ACTIVITIES
  • MUSICAL CONCERTS
event format
EVENT FORMAT
  • Likely Participation:
    • Due to the centralized location of the venue, summer vacations and events dates i.e. weekend , approx 10,000 to 15,000 persons per day are expected to visit the festival. We expect that the event is attended by the high middle/middle class general public.
    • Entry to venue
      • Free entry to venue for family and couples
      • No single entry
  • Participation in Activities
    • Entry through purchase of sponsored brand product in following activities
      • Cooking Shows
      • Grooming Classes
      • Hair Care
      • Dress Show & Lawn Exhibition
      • Dental Check-up
      • Children Activities
      • Musical Concerts
women activities cooking shows
WOMEN ACTIVITIESCOOKING SHOWS
  • Thirteen Cooking classes conducted by top Culinary experts such as Zubaida Tariq, Kokab Khawaja, Naheed Ansari, Gulzaar , Zakir Chef, Mehboob, Rahat and Lubna. Four will be engaged subject to their availability.
  • Expected attendance 500+ per class
  • All attendees will be given Participation Certificates.
  • The recorded programs to be property of the client for subsequent transmission on other channels and Video release.
sponsor packages
SPONSOR PACKAGES

MAIN SPONSOR WOMEN COOKING CLASSES

  • Sales points stalls (10’X10’)
  • Backdrop (8’X12’)
  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 150 seconds fresh and 60 second repeat
  • Scrolls
  • Break bumpers of 07 second
  • 300 passes for musical concerts

SPONSORSHIP COST : Rs1,000,000.00

TWO CO-SPONSORS

  • Sales points stalls (10’X10’)
  • Side screen (8’X4’)
  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 60 seconds fresh and 60 second repeat
  • Scrolls 10 seconds
  • 200 passes for musical concerts

CO-SPONSORSHIP COST : Rs,500,000.00 each

  • All promotional material will be provided by client
women activities grooming classes
WOMEN ACTIVITIESGROOMING CLASSES
  • Thirteen grooming classes conducted by top beauty experts such as Bhabhi’s & Rose
  • All attendees will be given Participation Certificates.
  • Admission through an appropriate Sales Promotion. (Sale of Product)
  • Expected attendance 500+ per class
  • The recorded programs to be property of the client for subsequent transmission on other channels and Video release.
sponsor packages8
SPONSOR PACKAGES

MAIN SPONSOR WOMEN GROOMING CLASSES

  • Sales points stalls (10’X10’)
  • Backdrop (8’X12’)
  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 150 seconds fresh and 60 second repeat
  • Scrolls
  • Break bumpers of 07 second
  • 300 passes for musical concerts

SPONSORSHIP COST : Rs1,000,000.00

TWO CO-SPONSORS

  • Sales points stalls(10’x10’)
  • Side screen (8’x4’)
  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 60 seconds fresh and 60 second repeat
  • Scrolls 10 seconds
  • 200 passes for musical concerts

CO-SPONSORSHIP COST : Rs,500,000.00 each

  • All promotional material will be provided by client
women activities hair care
WOMEN ACTIVITIESHAIR CARE
  • Thirteen hair care classes conducted by top beauty experts
  • All attendees will be given Participation Certificates.
  • Admission through an appropriate Sales Promotion. (Sale of Product)
  • Expected attendance 200+ per class
  • The recorded programs to be property of the client for subsequent transmission on other channels and Video release.
sponsor packages10
SPONSOR PACKAGES

MAIN SPONSOR WOMEN HAIR CARE

  • Sales points stalls (10’X10’)
  • Backdrop (8’X12’)
  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 150 seconds fresh and 60 second repeat
  • Scrolls
  • Break bumpers of 07 second
  • 300 passes for musical concerts

SPONSORSHIP COST : Rs1,000,000.00

TWO CO-SPONSORS

  • Sales points stalls(10’x10’)
  • Side screen(8’x4’)
  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 60 seconds fresh and 60 second repeat
  • Scrolls 10 seconds
  • 200 passes for musical concerts

CO-SPONSORSHIP COST : Rs,500,000.00 each

  • All promotional material will be provided by client
women activities others
WOMEN ACTIVITIES-Others

DRESS SHOWS AND LAWN EXHIBITION

  • Dress displays by famous boutiques. Fashion tips by designers
  • 2 Shows in Three days with Catwalk Models displaying designers and one show exclusively for Bridal Wear
sponsor packages12
SPONSOR PACKAGES

MAIN SPONSOR WOMEN DRESS SHOWS & LAWN EXHIBITION

3 Main Sponsors (01x each show)

  • Sales points stalls (10’X10’)
  • Backdrop (8’X12’)
  • 3 co-branded shows recorded and telecast on Media Partner of 50 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 150 seconds fresh and 60 second repeat
  • Scrolls
  • Break bumpers of 07 second
  • 300 passes for musical concerts

SPONSORSHIP COST : Rs,250,000.00 each

TWO CO-SPONSORS

6 Co-sponsors (02 x each show)

  • Sales points stalls(10’x10’)
  • Side screen(8’x4’)
  • 3 co-branded shows recorded and telecast on Media Partner of 50 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 60 seconds fresh and 60 second repeat
  • Scrolls 10 seconds
  • 200 passes for musical concerts

CO-SPONSORSHIP COST : Rs,150,000.00 each

  • All promotional material will be provided by client
other activities
OTHER ACTIVITIES

DENTAL CHECK UP

  • Free Dental Check Up by the dentist
  • Briefings on dental care and remedies
  • Telecast on media partners
  • Sales of dental products
sponsor packages14
SPONSOR PACKAGES

MAIN SPONSOR DENTAL CHECK-UP

  • Sales points stalls (10’X10’)
  • Backdrop (8’X12’)
  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 150 seconds fresh and 60 second repeat
  • Scrolls
  • Break bumpers of 07 second
  • 300 passes for musical concerts

SPONSORSHIP COST : Rs1,000,000.00

TWO CO-SPONSORS

  • Sales points stalls(10’x10’)
  • Side screen (8’x4’)
  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 60 seconds fresh and 60 second repeat
  • Scrolls 10 seconds
  • 200 passes for musical concerts

CO-SPONSORSHIP COST : Rs,500,000.00 each

  • All promotional material will be provided by client
other activties
OTHER ACTIVTIES
  • Stencil Mehndi and designs for women by the experts. (live glimpses would be telecast on media partner channel).
  • Palmist
  • Tarot Card Reader
men activities
MEN ACTIVITIES
  • ARCHERY
  • TAGRET SHOOTING
  • RACES
children activities
CHILDREN ACTIVITIES
  • Face painting by experts
  • Various games and prizes
  • Magic and juggler show
  • Jumping castle and race events
  • Painting competition
  • Jigsaw puzzle
  • Clay craft
  • Rhyme competition
  • Any activity recommended by client will be included
sponsor packages18
SPONSOR PACKAGES

MAIN SPONSOR CHILDREN ACTIVITY

  • Sales points stalls (10’X20’)
  • Backdrop
  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 150 seconds fresh and 60 second repeat
  • Scrolls
  • Break bumpers of 07 second
  • 300 passes for musical concerts

SPONSORSHIP COST : Rs1,500,000.00

TWO CO-SPONSORS

  • Sales points stalls (10’X10’)
  • Side screen
  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 60 seconds fresh and 60 second repeat
  • Scrolls 10 seconds
  • 200 passes for musical concerts

CO-SPONSORSHIP COST : Rs,750,000.00 each

All promotional material will be provided by client

talent hunt
Talent Hunt
  • Opportunity to show hidden talent in singing, dancing or acting
  • Anyone can participate
  • No age restriction
  • No Gender restriction
  • Entry through purchase of sponsored brand product
sponsor packages20
SPONSOR PACKAGES

MAIN SPONSOR TALENT HUNT

  • Sales points stalls (10’X10’)
  • Backdrop (8’X12’)
  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 150 seconds fresh and 60 second repeat
  • Scrolls
  • Break bumpers of 07 second
  • 200 passes for musical concerts

SPONSORSHIP COST : Rs. 500,000.00

TWO CO-SPONSORS

  • Sales points stalls(10’x10’)
  • Side screen (8’x4’)
  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 60 seconds fresh and 60 second repeat
  • Scrolls 10 seconds
  • 100 passes for musical concerts

CO-SPONSORSHIP COST : Rs,250,000.00 each

  • All promotional material will be provided by client
concert activities
CONCERT ACTIVITIES
  • 7th August 2009 – Folk Music

Artists:

    • Sindhi Shazia Khushk
    • Punjab Naeem Abbas Rufi
    • Balouch Laal Shehzadi, Mehtab
    • Pushto Ali Khan, Waqar Tanoli
concert activities contd
CONCERT ACTIVITIES – Contd.
  • 8th August 2009 – National Songs (TELECAST ON 14 AUGUST)

Artists:

    • Ahmed Jahanzeb
    • Salim Javaid
    • Nadeem Jaffary
    • M. Ifraheem
    • Muhammad Ali Shehki
concert activities contd23
CONCERT ACTIVITIES – Contd.
  • 9th August 2009 – Grand Concert (TELECAST ON EID DAY)

Artists:

    • Sukhbir Singh
    • Amjad Sabri
    • Aini
    • And others
sponsor packages concerts
SPONSOR PACKAGES - CONCERTS
  • 3 Main Sponsors (01x each show)
  • 6 Co Sponsors (02 x each show)
sponsor packages concerts25
SPONSOR PACKAGES - CONCERTS

MAIN SPONSORS

3 Main Sponsors (01x each show)

  • Sales points (10’X20’)
  • Backdrop (16’ X 32’)
  • Sponsors logo will be printed on concerts passes
  • Banners and runners in concert area (50% by main sponsor and 25% each by co-sponsors) and at different locations of festival
  • 3 branded concerts recorded and telecast on Media Partner of 90 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 480 seconds fresh and 480 second repeat
  • Scrolls 10 seconds
  • Break bumpers of 07 second
  • 500 passes for musical concerts

SPONSORSHIP COST : Rs3,000,000.00 each

  • All promotional material will be provided by client
sponsor packages concerts26
SPONSOR PACKAGES – CONCERTS

CO-SPONSORS

6 Co Sponsors (02 x each show)

  • Sales points (10’X10’)
  • One side screen (12’X16’)
  • Sponsors logo will be printed on concerts passes
  • Banners and runners in concert area (50% by main sponsor and 25% each by co-sponsors) and at different locations of festival
  • 3 co-branded concerts recorded and telecast on Media Partner of 90 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels
  • 240 seconds fresh and 240 second repeat
  • Scrolls 10 seconds
  • 300 passes for musical concerts

SPONSORSHIP COST : Rs1,500,000.00 each

  • All promotional material will be provided by client
concerts passes by sms
CONCERTS PASSES BY SMS
  • 5000 Passes of musical concerts can be given by lucky draws
  • Consumers can be asked to send SMS at the designated number
  • Lucky winner can win free passes of musical concerts
  • The pre-event promotion will be carried out on our media partners and Karachi and Hyderabad cable network
general sponsor packages
GENERAL SPONSOR PACKAGES
  • Sales points stalls
  • Banners
  • Vertical banners
  • Free sampling
  • Live telecast coverage

SPONSORSHIP COST : Rs,200,000.00

  • All promotional material will be provided by client
clients promotional benefits
CLIENTS PROMOTIONAL BENEFITS
  • Pre event campaign & promotion on cable/satellite channels and hoardings on selected locations.
  • Sales point stalls with appropriate branding
  • Direct promotion at venue - 3 days
  • Live media coverage of selected features
  • Post event media telecast of entire event
direct promotion at venue 3 days
DIRECT PROMOTION AT VENUE - 3 DAYS
  • One2one interaction with consumer on product stalls
  • Promotion through banners/ground boards/backdrops/flyers etc.
  • Direct sales and sampling opportunities
brand promotion
BRAND PROMOTION
  • Sales point stalls
  • Exclusive branding
  • 13 recorded program on partner channel
  • Free airtime/pre event promos / Break bumpers / scroll etc
  • Passes for Musical Concerts
electronic media partners
ELECTRONIC MEDIA PARTNERS

Media partner for the event is METRO ONE. The channel is selected for the following facts:

  • Availability of cable network associated with Metro One
  • High ratings and up-coming popular channel in Karachi ( People meter AND Gallop rating)
  • Economically viable for the consumers to appropriately cover such event of longer duration
slide33

Address : 201, Trade Center B-47 Gulshan-e-Iqbal Karachi Web site : www.valmarproduction.comPhone : +92-21-4970000Fax : +92-21-4822210

For further details contact

Integrated Promotional Management

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