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The library and the network: a perspective Lorcan Dempsey OCLC Arlington County Virginia All Staff Day 1 December 2006 Credits Thanks to Joanne Cantrell for the slides reporting the Perceptions report.

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the library and the network a perspective

The library and the network: a perspective

Lorcan Dempsey

OCLC

Arlington County Virginia All Staff Day

1 December 2006

credits
Credits
  • Thanks to Joanne Cantrell for the slides reporting the Perceptions report.
  • Thanks to Alane Wilson and George Needham for some input and a couple of perceptions slides. The self-service grocery picture is George’s.
  • The perceptions report is at http://www.oclc.org/reports/2005perceptions.htm
  • Minitex figures from Bill De John.
putting the world within reach arlington county department of libraries
“Putting the world within reach”Arlington County Department of Libraries

Even the most misfitting childWho's chanced upon the library's worth,Sits with the genius of the EarthAnd turns the key to the whole world.

Ted Hughes

‘Hear it again’

New Library:The People's Network

http://www.ukoln.ac.uk/services/lic/newlibrary/poem.html

his view of the library
His view of the library ….
  • Books
  • Complex/fragmented
  • Low gravitational pull
  • Wants to get to ‘fit for purpose’ material quickly

“Why isn’t the library stuff in

Wikipedia?”

books
Books

Books, books, books, rows and rows of books, stacks of books, tables filled with books, people holding books, people checking out books. Libraries are all about books.

That is what I think and that is what I will always think.

41-year-old from Canada

slide9
“Ithink the public libraries provide avery good service to the publicbut with using the computer it makes iteasierfor me to find information I would need on the internetwithout having to leave my home.” 54-year old from Canada
slide12
…is the information you get from library sources more or less trustworthy than information you get from search engines?
total respondents satisfaction with overall experience provided by librarian vs search engine
Total Respondents - Satisfaction with overall experience provided by librarian vs. search engine

Q665 and 1050

slide15

The Library’s role in the communityamong U.K. respondentsNote: Graph represents those who “Completely agree” or “Agree” with the statements about their library.

75+%

remarks perceptions
Remarks:Perceptions
  • Books and place brand
  • Library digital resources:
    • Awareness?
    • Fit with lifestyle?
    • Trustworthiness?
    • Satisfaction?
  • What is distinctive impact?
slide17

The network

rewrites

the library?

first a comment on users
Library enthusiasts

Worker bees

Drive in users

Library

Place

Services

First a comment on users

Deff study

http://www.deff.dk/content.aspx?itemguid={B8D2E65C-665F-48E7-A60B-5C10762F88E4}

Self image based on …?

attention
Attention
  • Then
    • Resources scarce, attention abundant
  • Now
    • Attention scarce, resources abundant

Competition for attention

slide20
Then
    • Visible mediation
  • Now
    • Self service, invisible mediation
slide21
Then
    • Figure out what you want. Precise search.
  • Now
    • Broad and refine.
slide23
Then
    • Expertise, place, services: vertically organized around collections?
  • Now
    • Expertise, place, services, collections slide away from each other and are reconfigured ….?
    • Work together powerfully but may also be presented individually
expertise
Expertise
  • Visible
    • Assistance
    • Partners in learning
    • Partners in personal development
    • Youth?
  • Invisible
    • Fit for purpose information resources
    • Network services
place
Place
  • Self service
  • Guided
  • Available for consultancy
  • Third place
  • Learning place
  • Community fabric
  • At home
  • Youth?
example
example
  • Local history – then and now
    • Pamphlets, parish newsletters, local organizations, papers, …
  • Local history - now
    • Websites
    • Photographs
    • Flash drive
    • ….
slide29

Westerville

Public Library

services
Services

Self service

Lifestyle

e.g. Audio

Workflow

change
Change
  • Adding value: synthesise, specialise, mobilise
  • Gravitational pull: the long tail revisited
slide52

Mobilize

Specialize

slide57

Mobilize

Mobilize, Local

the long tail
The long tail

Systemwide

efficiences

  • Aggregation of supply
  • Unified discovery
  • Low transaction costs
  • Aggregation of demand

Impact?

minitex impact of improved access to discovery and request
Minitex: impact of improved access to discovery and request
  • “In fiscal year 2004, the Gateway generated 115,696 requests; in fiscal year 2005, the Gateway generated 158,415 requests; and in fiscal year 2006, the Gateway generated 375,198 requests. That FY06 figure is an increase of 224% from FY04!”

(patron and librarian generated requests)

  • 40% for media materials

(Thanks to Bill DeJohn for these figures)

the tri college library consortium experience
The Tri-College Library Consortium experience

Rates of Borrowing from Non-Home Campuses

Patron’s Campus Pre-Tripod 1995 1996 1997 1998 1999 2000 2001

Bryn Mawr 23% 32% 30% 30% 32% 32% 29% 31%

Haverford 26% 28% 25% 25% 30% 30% 29% 37%

Swarthmore 7% 12% 11% 17% 15% 19% 19% 20%

From Library Buildings and the Building of a Collaborative

Research Collection at the Tri-College Library Consortium (2003)

slide68
Attention
  • Where are your users?
  • Adding value: synthesise, specialize, mobilize
  • Getting into the user flow on the network
  • Place, expertise, collections, services