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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing

You 2.0 How to Manage & Enhance Influence Through Social Media Marketing. Emily Bennington. Perception. Personal Vision Statement. One Sentence. What Are You About? What is Your USP?. Blogs. 200,000,000 …. and counting. #1??. I Love Her!. You 2.0!. WordPress Blogging 101. Settings

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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing

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  1. You 2.0 How to Manage & Enhance Influence Through Social Media Marketing Emily Bennington

  2. Perception

  3. Personal Vision Statement One Sentence. What Are You About? What is Your USP?

  4. Blogs 200,000,000 …. and counting #1??

  5. I Love Her!

  6. You 2.0!

  7. WordPress Blogging 101 • Settings • General • Domain • i.e. from www.LeslieGibbs.Wordpress.com to just www.LeslieGibbs.com • PLEASE DO NOT DELETE BLOG OR CHANGE PASSWORD! • Users • Appearance • Themes • Custom Header • Edit CSS

  8. WordPress Blogging 101 • Pages • About • Contributors (You!) • Gallery • You 2.0 Course • Media • Posting • News / How to / Insight / Reader Should Learn • 300-500 words • Links - We need links, folks!

  9. Links & Widgets • Links • Upload • Need more! • Widgets • Appearance - > Widgets • Twitter • Image / Text • Top Clicks • RSS / Blog Subscriptions

  10. What To Put On Your Website? Blog Bio Resume Contact Info Portfolio / Sample projects (Vision Board, ect.) Media Press Videos Gallery

  11. Personal / Career Search Blog From Me 2.0 by Dan Schawbel • Get a feed reader and subscribe to ten blogs • Determine your niche • Register yourname.com • Select a platform • Choose logo / theme • Create “About” page • Add RSS feed • Add Blogroll • Write at least 5 posts before you publish any • Guest-post on another blog • Create vlogs • Write an article for a popular online resource then link it back to your blog • Link your blog to your Facebook / Twitter • Add your blog to your email signature • Interview your favorite blogger / industry leader

  12. http://deasurjadi.com/

  13. Be Smart!

  14. The Next Big Things Blog Apps Vooks

  15. Homework • Reading Assignment • Personal Vision Statement • New Blog Post: What are the 3 biggest opportunities right now and how will you use them? • Upload a Link (Send me an email when you do)

  16. You 2.0 Scope of Work Please note the following lists assignments due on the session date. • Session 6: February 19th • Reading assignment • Blog post • Person Vision Statement • Upload a Link to the Blog Session 1: January 15th • Session 10: March 19th • Reading assignment • Nonprofit social media strategies (presentation) • Session 2: January 22 • Me 2.0 Part I • SWOT analysis on a public figure • Session 11: March 26th • Reading assignment • Blog post • Session 7: February 26th • Reading assignment • Facebook • Blog post • Session 3: January 29th • Me 2.0 Part II • Vision Board • Session 12: April 2nd • Reading assignment • Facebook Fan Page updates • Blog post • Session 8: March 5th • Reading assignment • (10) Twitter posts • Blog post • Session 4: February 5th • Me 2.0 Part III • Personal Branding Survey • Session 13: April 9th • Reading assignment • Video resume • Session 9: March 12th • Reading assignment • (10) Twitter posts • 100% complete LinkedIn profile • Session 5: February 12th • Reading assignments • Headshot / 300 word bio uploaded • Blog post uploaded (350-550 words)

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