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Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships. McGraw-Hill/Irwin Introduction to Business. © 2007 The McGraw-Hill Companies, Inc., All Rights Reserved. Chapter Nine.

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information technology and e commerce managing information knowledge and business relationships

Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

McGraw-Hill/Irwin

Introduction to Business

© 2007 The McGraw-Hill Companies, Inc., All Rights Reserved.

Chapter Nine

slide2
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
  • Distinguish between data, information, and knowledge and identify the characteristics of useful information.
  • Explain the relationship between IT, competitive advantage, and profitability.
  • Discuss five major IT applications used by companies today to build competitive advantage.
  • Differentiate B2B commerce and B2C Commerce
  • Identify the major hardware and software components of IT and E-Commerce and describe how they have evolved over time.
slide3
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Information Technology

  • Computer and communications hardware and software combined with
  • The skills of the designers, managers, users
  • Applied to acquire, define, input, arrange, organize, manipulate, store and transmit
  • Facts, data and information
  • To create business knowledge and promote organizational learning
slide4
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Managing Information / IT

  • Businesses have overwhelming amount of data and information about customers, competitors, and their own operations
  • Thus, must manage information and IT
  • The ability to manage this input can mean the difference between success and failure
  • A secondary value chain function because all of a firm’s business activities are linked to IT
slide5
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
  • Characteristics of useful information are
    • Complete
    • Relevant
    • Timely
    • Accurate
    • Reliable
slide6
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

IT builds a competitive advantage

  • superior productivity
    • more data about business activities
  • superior quality
    • monitor processes better
  • superior innovation
    • faster product cycle times
  • superior responsiveness to customers
    • more detail about customers
slide7
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

IT Systems Applications

  • Transaction Processing (TP)
    • capture data about basic day-to-day business transactions
  • Knowledge Management (KM)
    • take information and knowledge from the TP system and make it more relevant to managers
  • Enterprise resource planning (ERP)
    • multi-module software that links all functional activities
  • Artificial intelligence (AI)
    • designed to imitate human behavior and provide computer-based assistance / advice in performing certain business activities
slide8
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
  • TPs capture transaction data
    • accounting, purchasing, inventory, production, sales
    • from routine day-to-day activities
  • ERPs improve profitability by
    • speeding up product development, improving sales revenues
    • driving down operating costs while maintaining quality
    • improving customer satisfaction using customer relationship management (CRM) systems
slide9
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

IT Systems Applications

  • According to Pareto's Rule if managers possess 20 percent of the necessary information, they can develop 80 percent of the knowledge they need to improve efficiency and effectiveness
  • Data communication networks, both public and private, carry streams of digital data
  • The largest public communications network, the Internet, is a gigantic network of networks linking millions of computers offering information on business around the world
  • The Net is the most important e‑mail system in the world
slide10
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Internet

  • The World Wide Web is a system with universally accepted standards for storing, formatting, retrieving, and displaying information
  • WWW provides common language that enables users around the world to “surf” the Net using a common format
  • HTTP and HTML
slide11
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Intranets

  • Intranets are private networks that any company can develop to extend Net technology internally - transmitting information throughout the firm
  • Intranets are accessible only to employees, with access to outsiders prevented by hardware and software security systems called firewalls
slide12
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

The Networked Organization

  • Information networks are leading to leaner organizations
  • Fewer employees and simpler organizational structures
  • Because networked firms can maintain electronic, rather than human, information linkages among employees and customers
slide13
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

The Networked Organization

  • Operations are more flexible
    • electronic networks allow businesses to offer greater product variety and faster delivery cycles.
    • intranets and the Internet allow greater collaboration among internal units and with outside firms
  • Geographic distance between workplace and office is more common
    • electronic linkages are replacing the need for physical proximity between the company and its workstations
  • Improved management processes
    • managers have rapid access to more information about the current status of company activities
    • easier access to electronic tools for planning and decision-making
slide14
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

B2B or B2C?

  • E-commerce systems are either business to business (B2B) or business to customer (B2C)
  • In B2B the value chains are linked and allows them to reduce operating costs and improve product quality
  • The main elements of an information system include hardware, software, data, and people
slide15
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Hardware Components of E-Commerce

  • Legacy systems
  • PCs, PDAs
  • Servers / clients
  • Internet
    • PCs, servers, routers, fiber optic cable, telephone lines, wireless / broadband technology
  • WWW
    • Content of Internet – web sites, web pages (HTML), web servers, web hosts
slide16
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Software Components of E-Commerce

  • PC
    • operating system, applications
  • Computer security software
    • firewalls
    • virus protection
  • Mobile computing software
    • browsers
    • e-mail
slide17
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Managing IT: Control

  • Control is important
    • ensure that the system operates correctly
    • that data and information are transmitted through secure channels to people who really need them
    • aided by the use of electronic security measures, such as firewalls, that bar entry to the system by unauthorized outsiders
slide18
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Managing IT: People

  • People are also part of the information system - IT knowledge workers include
    • systems analysts who design the systems
    • programmers who write software instructions telling computer what to do
    • system users
slide19
Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Managing Information

  • Never before has IT become so important that people become computer literate and develop the skills that will allow them to benefit from continuing advances in IT
  • Evaluate the role of the Louisville Slugger video and relate to IT, E-Commerce and business relationships