E-Commerce:Technology and Business Development Andy Diaz Sofia MayorChris Ratigan
E-Commerce • The distributing, buying, selling, marketing, and servicing of goods and services over public and private computer networks. • Includes all the business activities of the sales cycle.
Scope of E-Commerce • Facilitation of commercial transactions • Development of information analysis • Emergence of web commerce
Facilitation of Commercial Transactions • Electronic Data Interchange (EDI) Transfer of data. • Electronic Funds Transfer (EFT) Transfer of money. • Internet and the World Wide Web
Facilitation of Commercial Transactions • EDI • American National Standards Institute (ANSI) X12 standards • HTML XML and Web Services • EFT • Programs – ex. Direct Deposit • Transactions – ex. POS transactions • Automated Clearing House (ACH)
Information Analysis • Enterprise Resource Planning (ERP) • Customer Relationship Management (CRM) • Supplier Relationship Management (SRM) • Data Mining • Data Warehousing
Web Commerce • Emails • Web banners • Personal accounts • Shopping carts • Electronic payments • Secure connections
E-Commerce Today • E-banking • PC banking Online Banking • Offshore manufacturing, imports, exports • Laws, taxes, commercial documents • E-logistics • Shipment tracking, reporting
Success factors • Good product • Competent management team • Good post-sales services • Well-organized business structure and network infrastructure • Secured, well-designed website
Successful E-Commerce • There are various factors that must be considered in setting up or expanding into a successful e-commerce business.
Security Measures • Fraudsters will divert approximately US$3.6 billion from U.S. e-commerce in 2007, a 20 percent increase over 2006 • Traffic to many of the largest shopping Web sites soared 37 percent over last years Cyber Monday. • Attitudes toward privacy and security have changed.
E-Commerce Security • HTTPS - You know that you're on an SSL protected page when the address begins with "https" and there is a padlock icon at the bottom of the page. • SSL is all about encryption • SSL - SSL uses PKI and digital certificates to ensure privacy and authentication.
SSL Certificates • Most important part of e-commerce security is the SSL certificate. • The SSL certificate helps to prove the site belongs to who it says it belongs to. • SSL Certificate Vendors with Credibility
E-Commerce Experience • Concerned more with user experience. • Less Patience with sites.
Web Analytics • Helps improve your page design, layouts and other factors that effect how visitors interact with a site. • Tracking tools can also help eCommerce merchants to improve their ad spend and conversion rate from sponsored listing programs like Google AdWords.
Search and Categorization • Search Usability is key for creating a successful e-commerce business. • Search Query • Spotlighting • Boosting • Query Rewriting
Search Analytics • Search Entry Pages • Time Tracking • SERP Click-Through Rates • Bail Rates
Software for Analytics • Various Software available • You have to know what the information means and how to use it
Consumer Usability • Design – everything down to the smallest detail in design affects e-commerce. • Good Search Categorization • Servers (outages) • Yahoo’s Merchant Service had outages that cost many merchants a lot of business on Cyber Monday. • Checkout
Logistics • Shipment and Management • Big Business – Automated • Small Business – prone to human error because its manual • Consumers will be unhappy if they don’t have reliability
Technical and Organizational Aspects of E-Commerce. • Market Research and Analysis New business plan Launch a new product or service Expand into a new market • Good Business Planning Traditional Business Plans. Quicken Writing An Effective Plan. Small Business Administration Business Plan Outlook Software Palo Alto Software Business Plan Pro Business Resource Software Business Plan Outlook • Understanding Supply and Demand
IT and Management Teams • Good management teams armed with an IT Strategy to build new software products, add value to the business, and service the customers. • Software for virtual teams. (Groupware) • E Business Can Increase employee productivity Increase employee effectiveness Decrease cost of business Increase Competitive Advantage Increase communication within business, with suppliers, and with customers.
Transactions: Digital Signatures: Evidence of online contract. Click wraps: Establish business rules • Payments: 90% of transactions are made by credit cards Payment Gateways: Still used by most small and home businesses. Merchant Account: PayPal CyberCash