Shopify is one of the most dominant players in the ecommerce shopping cart space. Their software is used to run over 100,000 ecommerce storefronts across the web.
One of the features of their core offer is the ability to sell products directly through Facebook. But they also “splinter” that feature and make it available as a stand alone offer.
By “splintering” their core offer they are able to promote to the same list of leads without making the same old offer. And they can do this for each and every feature in the software package.
Pretty dang smart.
Here’s an example from a service business…
One of our clients provides search engine optimization and pay per click services to local businesses. Their marketing consisted mainly of setting up a booth at a trade show and offering $500 to $2,000 a month SEO and PPC services.
They were stuck...here's the answer.
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3X METHOD MINI CLASS CONVERSION HACKS WORKSHEET PRODUCT 1 OFFERS 2 LEAD MAGNETS 3 OPT-INS 4 UPSELLS 5 AND LEAD WITH 6 FOLLOW-UP 7