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What is Digital Marketing • Digital marketing means using things like websites, social media, email, and search engines to tell people about your business and get them interested in what you offer. • Examples include: • Posting on Instagramto attract customers • Sending emails about sales or new products • Showing ads on Google or YouTube
What is SEo • SEO is the process of improving your website so that it shows up higher on Google (or other search engines) when people search for something related to your business. .
TYPES OF SEO • 1) BLACK HAT SEO • 2) WHITE HAT SEO • 3) GREY HAT SEO
WHAT IS WHITE HAT SEO • White Hat SEO means doing SEO the right and honest way, by focusing on real people, not just search engines. . High Quality Content Creating useful, original, and relevant content that answers users' questions.
WHAT IS BLACK HAT SEO • White Hat SEO means doing things the right way to help your website show up on Google – without cheating or breaking the rules.
WHAT IS GREY HAT SEO • Grey Hat SEO is a mix of White Hat (ethical) and Black Hat (unethical) SEO techniques.It involves strategies that aren’t clearly against Google’s rules, but still push the boundaries.
TYPES OF WEB TRAFFIC • Organic • In Organic • Social • Referral • Direct
Organic web Traffic • Organic traffic means people find your website through search engines without you paying for ads. • For example:If someone types “best Digital marketing in Laxmi Nagar”on Google and clicks your website from the search results — that’s organic traffic.
INORGANIC WEB TRAFFIC • Inorganic traffic refers to visitors who come to your website through paid methods like: • Google Ads • Facebook/ InstagramAds • Sponsored posts • Display ads • YouTube ad
Social WEB TRAFFIC • Social web traffic refers to visitors who come to your website from social media platforms like: • Facebook • Instagram • Twitter (X) • LinkedIn • Pinterest • YouTube • TikTok
Direct WEB TRAFFIC • Direct web traffic refers to visitors who go directly to your website by: • Typing your URL (like www.yoursite.com) into their browser • Clicking on a bookmark • Coming from untracked sources (like certain apps or email clients)
Referral WEB TRAFFIC • Referral web traffic refers to visitors who land on your website by clicking a link from another websitenotfrom search engines or social media. • A blog links to your product → someone clicks it → they land on your site
THANKYOU • CONTACT US: • ADDRESS: C-3/207, 1st Floor Guru Nanak Pura,Radhu Place Road, near V3S Mall,MahrajaBanquet,Laxmi Nagar, New Delhi, Delhi 110092 • Call Us: +91-9899172757 • info@dicslaxminagar.com • WEBSITE: https://www.dicslaxminagar.com/digital-marketing-course-in-laxmi-nagar.php MADE BY: AKSHIT