Search engine optimization 2021

Search Engine Optimization Talk to an SEO Expert NOW! By:Lai Nguyen Table of content 1. YouTube SEO: How to Rank Your Videos 1 2. SEO Tutorial For Beginners SEO Full Course Search Engine Optimization Tutorial Simplilearn 3. SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings 4. SEO for Beginners: Rank 1 In Google in 2021 5. What is SEO and How Does it Work? (2021) 6. SEO For Beginners: 3 Powerful SEO Tips to Rank 1 on Google in 2021 7. YOUTUBE SEO BASICS: How To Get Your YouTube Videos To Appear In A YouTube Search THECONTENTBUG 8. How to use Google Ads to Improve SEO 9. SEO Tips to Improve Organic Traffic in Under 15 Minutes

10.Video SEO: How to Rank YouTube Videos on the First Page of Google (Fast) 11.SEO Secrets Youtube SEO 2021 SEO Tips SEO 2021 SEO Youtube 12.YouTube SEO: How to Rank 1 in YouTube 13.TUTORIAL: How To Make 100 a Day with FREE SEO Traffic (Shopify SEO Tutorial) 14.SEO Beyond Google: How to Rank On The Best Alternative Search Engine YouTube SEO 15.What is SEO (Search Engine Optimization) How Does It Work? 16.SEO For Beginners: How to Get More Organic Traffic in 2020 17.Video SEO - Rank Your Videos 1 in YouTube (Fast) 18.How to Rank YouTube Videos on Google Advanced YouTube SEO 19.Top Google SEO Strategy To Grow More Search Engine Traffic To Your Website With Google Analytics 20.YouTube SEO - The Trick For Top YouTube Rankings Traffic Revealed In One Video Optimization Class YouTube SEO: How to Rank Your Videos 1

. SEO Tutorial For Beginners SEO Full Course Search Engine Optimization Tutorial Simplilearn . SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings

. SEO for Beginners: Rank 1 In Google in 2021

. What is SEO and How Does it Work? (2021)

This video is brought to you by MonsterInsights MonsterInsights makes it easy to double your traffic and sales by showing you exactly how people find and use your website. The first 200 people to use the coupon code WPBVIP will get 50 off MonsterInsights Are you finally ready to tackle SEO and increase traffic to your site? Well, keep watching In this video, we'll cover what SEO is and how you can use it to increase traffic to your blog. One of the best ways to do that is to optimize your site for search engines and in this series, we'll cover everything you need to know to get started with SEO and by following the tips in this series, you could easily add 1,000 more visitors to your website in a month So let's dive in.

Now there are several different search engines out there You have things like Bing and Yahoo, Yandex but 90 of searches are done on Google. It's very similar to when you have a book and at the end of the book you have an index where it tells you where everything was talked about and the location That's pretty much Google and their indexing system as well on the web in the cloud. Now, this is a typical search page with results You can see that these are ads, this is what's known as a knowledge graph and what it's doing is it's pulling in a result that might be further down on the page but since Google thinks it's answering the query really well it'll get shown up here as well as down further on the page. Typically they're about ten organic results on one page and organic listings simply mean that these results aren't paid at all They show up on Google because they've done a good job of telling Google that this page is about this particular query. Now, fewer than ten percent of people will actually ever click on the next page If they don't find what they're looking for on the first page they'll simply adjust their search criteria and that's why Google added in this 'People Also Asked' area and here's the biggest why SEO is so important for your website. This first position usually gets the bulk of the clicks Between 35 and 40. So, that's why it's so important to make sure that your website is first on Google But, how does Google even determine what should go on the first page? The biggest factor is relevancy. Now Google uses over 200 factors to determine what's relevant in their algorithms and there's no way that we're going to be able to cover all of those but if we can concentrate on a few then we have a fighting chance to get seen in the search results In addition to relevance you'll also want to make sure that your site is useful.

Think about the last time you did a search If you went to a page that you thought had the answer but you had a hard time finding it on the page, did you stick around? Most people will click back and go look for a different answer. So there are two main ways that you can work on SEO on your website and they're called on-page SEO and off-page SEO On-Page SEO is simply telling Google and the reader that you have everything that they're looking for. Now, on-page SEO is easier to deal with because most of the changes needed are within your control For instance, if your site is is about barbeque then you want to make sure that your site has the right keywords in the title, in the body, in the image descriptions, it also means you have supporting keywords in it like BBQ recipes, grill temperatures, types of meat, best BBQ grills and everything else that is related to that topic. And the cool thing is, if you already have a website with some articles on it then you may be just a few tweaks away from seeing massive results with your traffic Without writing any new content. With Off-Page SEO, that simply means that you are making sure that other websites are linking back to you These are called backlinks. Now I just want to let you know, as we go through this SEO process, just realize that search engine optimization does take time and sometimes it can be a little frustrating when you're not seeing the results fast But if done properly, the results from your SEO efforts can last months or even years depending on the topic you're in. Talk to an SEO Expert NOW! .

SEO For Beginners: 3 Powerful SEO Tips to Rank 1 on Google in 2021 . YOUTUBE SEO BASICS: How To Get Your YouTube Videos To Appear In A YouTube Search THECONTENTBUG

if you have a youtube channel maybe you're wondering why your videos aren't getting that many views and maybe where your subscriber count' isn't growing and you said these big goals for your channel you're creating amazing videos and you're like my channel should be growing but it's not growing it might all come down to YouTube SEO and yes . there is a thing called a youtube SEO now SEO stands for search engine optimization and a lot of people think of it in relation to Google because Google is the biggest search engine out there people go to Google to find the answer to their questions and just like Google YouTube that has an algorithm that they run all of the content through. to determine what the best videos would be to recommend to somebody because here's just what it boils down to YouTube is trying to make money I mean that's it in the business world everyone is trying to make money and the longer someone stays on YouTube watching videos seeing more ads YouTube is making money so they are going to come up w. ith the best videos that they think someone is going to watch and stay on them the longest that YouTube can make money so how do you work with the algorithm work with YouTube's that your videos start appearing and search results that's exactly what we are going to talk about today I'm gonna share some simple tips with you guys things that . Talk to an SEO Expert NOW! you can start to incorporate within your videos today and make it really easy for you so the first thing that we need to talk about which should be absolutely no surprise to you guys is keywords anything in relation to SEO all comes down to keywords the

placement of your keywords your keyword research it just if you get anything from my ch. annel it is keywords keywords keywords now before you even create your video you need to determine what keywords you want to rank for and what are the best keywords that you can rank for it that's where keyword research comes into play there is a very basic way to form keyword research within YouTube you just go to the search bar up top st. art typing in a keyword that you think you want to rank for anything within your niche that you think is relevant start typing it in and then a drop-down menu will appear with other relevant keywords or searches that people are actually searching on the YouTube platform so if you just want to perform basic keyword research that's where I w. ould recommend that you start but when you're ready to move into a little bit more of the advanced stuff you definitely need to get to buddy now it is a free extension that you can just add to your browser I love it and I use it for a few different reason I'm actually going to show you how I use it in this video so to buddy is great when y. ou're actually complete a search in YouTube it is going to pop up and it's going to show you almost like the keyword difficulty or the keyword score and it's going to compare the number of searches so the search volume how many people are actually searching for that keyword compared to the number of results so the competition and you want . to find a keyword that kind of ranks in the yellow or the green section the green the better chances you have to actually ranking for that keyword the red you I wouldn't even go for it because you're probably not actually going to rank for that keyword

other well-established YouTube channels are more likely to rank for that keyword because. they're already trusted by YouTube so if you are a beginner you want to rank for more of the keywords that are still searched a decent amount but don't have nearly as much competition and that typically means longtail keywords so the more words you add in your keyword phrase the better once you have a list of some of the keywords that you. want to rank for and then you're probably wondering okay what the heck do I do with those keywords that's where your video planning comes into play so before you can even really brainstorm your video ideas I'm sure you have a few they you think are amazing right off the bat maybe uniform keyword research afterwards but I recommend forming. cue every search first and then determining what content you can create based off that keyword and then you want to make sure that that keyword is included in your content so you guys probably noticed that I have set a youtube SEO of several times in this video because YouTube actually connects what you were saying in your video to what i. s included in your title your description and your tags so you want to make sure that your keyword is appearing in what you say in the video as well as your title your description and your tags and if you have been ignoring tags or maybe you just have no idea what the deal is with tags tags are really really important and I honestly read a . Talk to an SEO Expert NOW! few articles before this to see what other people were saying about YouTube SEO to make sure that I was saying something different something that would be valuable for

you guys and I saw someone say that tags aren't really that important as long as you include your keywords in your speech in the title in the description but I personally be. g to differ because your tags is where you get to directly tell YouTube hey these are the keywords that I want to rank for this is what I am talking about in this video please check these out and help me to appear in search for those keywords and I also think it comes into play with two buddy yet again so when you go into the YouTube crea. tor studio you've uploaded your video you're ready to do all the final touches before you hit launch you can use two buddy when it comes to selecting your tags they're going to give you a few suggested tags that they think it would be good for you to include within your tag section and you can definitely check that out because that is hone. stly where I start so one of the other things that I really like is once you start typing in your tags it will start to pop up other relevant tags that they think would be good for you to include so it helps you really fine-tune the tags that you are going to add but beyond that too buddy is great because once you have actually launched th. e video it will tell you what tags you are actually appearing for in search and you can actually be a little bit of a snoop and you can go to other people's YouTube videos see what tags they included within the backend of their YouTube video yes you can see what other tags people are including you can see what tags they are ranking for mayb. e what tags you want to go after and rank for as well so tags they are important you have 500 characters to include as many tags as you can within those 500 characters and its really just telling YouTube what keywords you want to rank for that's really all you need to know and it's like the second place to start with YouTube SEO second two.

keywords beyond that there are actually a few other things that you can incorporate within your YouTube strategy to help you take it on the terms of YouTube make them a little bit happy and encourage them to promote your content if that makes sense and the first one really comes down to your youtube strategy and that is your uploading sch. edule the more you constantly upload to YouTube or not constantly I would say consistently upload to YouTube the more YouTube is going to like you if you go from uploading three videos a week to one every month they aren't really going to favor your content and they're not going to push out your new content when you do share it so for me g. uys I created a strict YouTube schedule for myself I upload videos every three days that way you guys get fresh content all the time but it also helps to make you too happy the more in creating content and high-quality content they are going to view me as a quality youtuber and try to push out more of my content to anyone that is search f. or what I'm talking about which is really the second thing I want to talk about here which is the content or the videos that you create your videos are all over the board YouTube isn't going to like you nearly as much as if you are someone that became an expert in one topic so if you create all of your videos around fashion in just a fashi. on alone YouTube is going to view you as an expert in the fashion industry and when people search fashion you are more likely to appear for relevant keywords compared to if you talked about fashion and daily life and food and cars and whatever else you want to talk about YouTube doesn't really know what to recommend you for because you are. all over the board so the more you need down and you get specific on the content that you are sharing the better chance you have and actually appearing for those keywords

via third thing is your audience engagement you guys obviously have noticed that at the end of every single one of my videos I think if you like this video put your thum. bs up and subscribe to my channel while you were down there sometimes I ask you guys to leave a comment and there's a reason for that it really does help to support my channel the better engagement you have in your YouTube videos the more YouTube is actually going to look at them and take them seriously if you do not have any thumbs up if . you don't have any comments YouTube's going to be like well like why why would I recommend that video compared to someone else that already has 5,000 views maybe like 900 likes and 20 comments they would rather go for something that people are obviously already enjoying and engaging with so if you can encourage your audience to like your v. ideos add comments down below subscribe to your channel and just watch your video it's going to help you out so much because the audience engagement is a big factor for the YouTube algorithm and along with that your audience retention how long people are actually watching your YouTube videos is so important if you have a 20 minute long You. Tube video and people are only watching it for 4 minutes YouTube doesn't really like that they want to see that people are actually watching your video from beginning to end so whatever you can do to make youtube videos more interesting more engaging for people to stay around for the long haul via better and one thing that you can really . do to help boost both those things your engagement and your audience retention is whenever you launch a youtube video make sure that you watch it the whole way through the video as well because you can like your own YouTube videos and if you

want to you can add a comment in the comment section down below in it so then your comment is the f. irst comment and a great thing to do would be to ask a question so I think that's relevant to the YouTube video to encourage people to leave more comments in the comment section down below so one thing that I'm really hoping that you get from this YouTube video is that you are in control of your YouTube SEO and you get to really kind of ta. ke feat in your own hands even if it is these smallest things like watching your YouTube video the whole way through to a boost your retention rate like that's good performing keyword research including those tags all that stuff it's going to make YouTube happy and the goal is to make YouTube happy so then they recommend you in a search so. I hope you guys like that video and found it helpful if you do please give it a thumbs up and subscribe to my channel you see what I did there and I'll see you guys back here in another video really soon bye guys Music How to use Google Ads to Improve SEO

. SEO Tips to Improve Organic Traffic in Under 15 Minutes

. Video SEO: How to Rank YouTube Videos on the First Page of Google (Fast)

. SEO Secrets Youtube SEO 2021 SEO Tips SEO 2021 SEO Youtube

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free free free everybody loves free hey everybody it's me Syria from Jose Ted and today I'm gonna be doing a highly requested video I'm gonna be showing you how you can get free buyers and free traffic to your online store it can make over a hundred dollars a day in profit and yes as you'll see it doesn't matter what your store is you could. be drop shipping you could be doing print on demand you could even be making your own items this method will work for you so some of my subscribers who've been around for a while may remember that I have a friend yarrow yarrow is actually the founder and creator of the awesome drop shipping plugin Ally dropship while Guerra built that af. ter creating a portfolio of aliexpress drop shipping stores they were making him about six thousand dollars a month in profit and yarrow success with aliexpress drop

shipping is something that I've talked about before on this channel but how is he making his money was that with Facebook ads or Google Adwords or Instagram ads well the answe. Talk to an SEO Expert NOW! r is none of the above instead yarrow used free traffic sources his profit was split between two types of free traffic his Facebook fan page traffic and free Google SEO traffic now given that I was talking about SEO last week a lot of you will probably remember what it was but for those of you out there that don't know SEO stands for searc. h engine optimization so let's take this monkey err on aliexpress this cat face mark is selling for 7 Talk to an SEO Expert NOW! 48 well if we head to Google and do a search for the phrase cat face monk you will see that Google found over 40 million pages on the internet relevant to the search term and if we scroll down here you'll see that Google chose to recommend these websites on the first page of its results now again Google found over 40 million pages relevant. to my search term you chose these as its favorite ones and the pages that most recommended so how did these websites get chosen to be at the top of Google's search results well the answer is that they made some tweaks and modifications to those websites and those tweaks and modifications are called search engine optimization otherwise kno. wn as SEO and every single second Google is purchasing over 40,000 search results the st

there is so much traffic to be had from the Google search engine and you know what it is free traffic you see when you do a search on Google you have two types of results that pop up firstly at the top you may see these sponsored ads of people have bought them and yes to sit here you need to pay Google but if we scroll down to these result. s here the ones that Google's search algorithm found for us and recommended as the best pages these websites paid Google nothing to set here these are called the organic search results and they don't have the word sponsored or ad next to them Google is an algorithm a computer a robot its mission is to read as many pages on the internet tha. t it can which is billions and billions when someone does a search for a keyword the algorithm looks at all the pages that's read and figures out which ones that thinks is best for you no money required if your page is simply considered to be the best for that search term then Google will send buyers and traffic your way and recommend it f. or free so for example let's come back to that search phrase again I did at the start of this video Cafe schmuck well on the first page of recommended results you'll see that Google is recommending this website mug 'dom if we click on the listing you'll see that they are selling this exact mug for a big markup price and if we check out the . product listing we can confirm that their drop shipping it from Aliexpress because of the shipping disclaimer Maxim is an example of a hybrid store it has drop shipping mugs - really from Aliexpress such as these ones here but it is also creating and selling its own ones that makes with print-on-demand services like prenta Phi in printful . such as these mugs here and every single day it is getting free customers and free traffic from ranking highly in Google search results for example check this out if we come back to Google and do a search for the phrase lawyer mugs we will see that they

rank highly for the search phrase as well and if we come back to the Google search engi. ne again and type in dr max we'll see that again the store is ranking highly in Google for the search phrase as well so I can imagine that a lot of you are saying Sarah I want free traffic and I want free sales how do I get them well good question so in this video I'm gonna be giving you a four step tutorial that you can follow so that you can get free Google tr. affic to your store but just a warning this might get a little technical and jargony at times so I'm gonna try to do my best to simplify it as much as possible and also you're going to discover that if you want to get free Google traffic to your site there is a price that you're gonna have to pay and that is with your time and if you don't. want to spend the time to follow these instructions in this tutorial then I honestly understand and so in that case there if you'd like to get faster sales and faster traffic then I recommend that you download our free ebook the six steps at six-figure drop shipping stores followed to make over ten thousand dollars a month and it outlines. a strategy that big drop shipping stores follow which is to use low cost Facebook ads and you can find a link to download the e-book and the video description below and one final quick disclaimer as I've talked about before on this channel I've had success with this year Yarrow's had success with this year but just because we've had succe. ssful vcr does not guarantee that everyone else will everyone's results will vary so with those disclaimers out the way let's look at what makes Google choose some websites over others one of the biggest organizations dedicated to studying Google is a company called Moz and I'm going to be referencing them a lot in this video they have stu.

died the Google algorithm and discovered that these are the factors Google considers when choosing which websites it likes the most now these can be broken down and simplified into two main ways that you can keep Google happy one structure your website in a way that Google likes so this is going to involve things like putting lots of words. on our pages and using keywords correctly and things like that and I'm going to be showing you how to do these things in this tutorial to create lots of high quality backlinks so that's a very jargony word let me explain what backlinks are for those of you that don't know a backlink is simply when another website links to your website so . a href calm has a free tool that lets you spy on what backlinks your competitors have if we type hole so Ted common to it you will see that hole so Ted has quite a few backlinks and if we look at what they are you see that we actually have entrepreneur and Forbes linking to us now that's very significant because Google considers Forbes an . entrepreneur very authoritative websites and so in Google's eyes the fact that they are linking to hosts so T it means that they are recommending it and because Google thinks of those websites as an authority it trusts their recommendations ever since getting those two backlinks our website has gained more traffic from people doing searche. s for keywords and phrases related to our blog posts why well because of the fact that Google likes and trusts our website more now it considers our website more of an authority but this just one problem isn't there using websites like fools to link tear is very very hard and that's just the honest truth giving good high quality backlinks .

is not easy and there is actually an easy way the easy way is to buy them but buying them is very very expensive unfortunately if we look at the graph of ranking factors created by Moz you can see that these ones here all relate to backlinks and so for the Google algorithm they are clearly the most important factor it considers let's don'. t worry because that's why I've made this tutorial I'm gonna teach you how to get Google traffic without having backlinks now that's not to say that I'm not gonna teach you how to keep backlinks I am gonna teach you how to get them later on in this tutorial and they're gonna be free and they're gonna be very high quality they're probably j. ust not going to be what you expect but honestly that's just going to be more of a bonus to give you an edge what I really wanted to try to achieve for this tutorial is give you a strategy so that you can get Google traffic without backlinks and for that you need to do something first step 1 identify low competition keywords and products t. o target and sell here is the thing there are some products and keywords out the event websites that have lots of backlinks just haven't tried to target or sell yet so you know what you should do you should find these keywords and you should target them yourself and so that's what we want to do we want to find products and keywords to targ. et and so with our store that people that already have been links for the page have not tried to Target or sell yet if the pages that are currently ranking for these search terms don't have backlinks either then that is a great thing that we're going to be able to compete with them without having any as well to identify these low competiti. on keywords and products we're going to simplify the process and use Moz comms tool the keyword Explorer now be cool this keyword Explorer tool free but it's not free

it's free if you only want to analyze team keywords a month but we're gonna need to analyze a lot more of a team luckily most has a free 30-day trial to take advantage of you'. ll want to get a free 30-day trial of the median plan since they will give you five thousand keyword searches you can use it to create a huge list of low competition keywords and products and then just cancel before your trial expires alright so I'm going to switch over to my computer now and show you how to use it okay so I'm over here on. martha's keyword explorer so so let me first of all just do a search to show you how it actually works so we're gonna come in here and type in lawyer mugs and then go and change the location to be the USA and in do a search so we're going to be able to see what the keyword difficulty is for this keyword when the data loads up so as you ca. n see it's given us this data so we can see how many searches a keyword gets how difficult the keyword is to rank for what percentage of the clicks on the page go towards the free listings and there's also the priority score which is Moses overall score it gives to a keyword so the organic click-through rating refers to the fact that the s. ome search terms google clogs it up but the striking things like ads and image results so did a search for lure mugs and google and as you can see this pages images at the top and it's also got this ad and so these are going to be taking clicks away from the free organic listings below so if we come back to Moz that used to make that aroun. Talk to an SEO Expert NOW! d 54 of people will be clicking on the free organic search results so that's okay at least the majority of the traffic goes towards the free so let me explain this number here

though the number of searches a keyword gets each month now this number looks small and it is however keep in mind that if you rank well for the search phrase you'll. also be ranking well for other similar key and phrases - alright every month there will be lots and lots of users who are searching for what called longtail keywords these are more specific keywords such as best coffee mugs to give to lawyers that is very specific and it will only get a handful of searches a month but all these longtail . keyword searches are very powerful combined they add up to the majority of search engine traffic it's frustrating we can't calculate how much exists with tools but we know that there will be a lot of these that we can't track in addition keep in mind that with a low competition SEO strategy your aim is to target as many low competition prod. ucts and keywords that you can Yara had literally hundreds of products listed each products may only have gotten the small amount of traffic but combined it made for a lot of traffic so what we really want to be looking at when we do a search is list about this number over here and more about this one the competition rating we want it to b. e 35 or less now this one is above 35 so it's a keyword I'd recommend avoiding and so this is pretty much what you do you just want to come in here and use this keyword tool and type in lots of different product ideas into it and find a low competition once they may be thinking how do I do that where do I get ideas for products to put in h. ere well there are lots of websites that you can use you know for example you can go and browse Aliexpress for product ideas and then you can go and you can browse Amazon for product ideas and if you're interested in print-on-demand you can browse Etsy and see what designs are selling on there as well now for me I got inspiration by lookin.

g around the office I actually saw this guitar mug it's a staple example Aliexpress item on this channel and yeah I thought you know what people often buy this as a gift for friends and family so what about that what about gifts bucket iris and so it came to Maude's and I did a search for that guess look at iris there you go and you know w. hat I discovered that yes this is a very low competition keyword check it out it has a competition score of just 26 and it's got a surprising amount of traffic too so this here this is a good keyword that means that it would be a low competition keywords and I thought well you know what this would be a great keyword for a product category p. age I could have a product category page that has lots of cool gifts that I found on Aliexpress and creative print on demand services like printer fine print four that are aimed at guitar lovers and I could also do SEO in the in-depth targeting different keywords for all the different guitar products that I end up selling on my site as wel. l and so my idea was sparked what if I create a website that sells novelty fun gifts aimed at different types of musicians so I had to go and do a bit of deeper searching and ultimately I ended up finding other similar keywords so if we come in here and type in guess for drummers and live it loads you'll see that yes this is a very low com. petition keywords with a difficulty score of just 23 which is kind of surprising because if you look at this it's got quite a lot of monthly search volume so I decided to do a key a search for the keyword gifts for musicians you're too cheap to see if this was viable and yes she could out here it is a difficulty score of 34 but quite a lot. of monthly search volume and so yes this keyword met our criteria as well which was awesome and so I found my store idea I was going to have a shop with novelty items aimed at different types of musicians and so this was going to be my store theme now when you are trying to do SEO for a store and he have very few backlinks it is very impor.

tant that you pick a theme rather than just going with a general store and that's for many reasons but one of the more important reasons is that down the road when we are adding backlinks to our website we want to have our backlinks coming from another site that is relevant to the items that we are selling in our store Google wants to see . that you're not getting backlinks from random sites but other web sites that are an authority and that are relevant to the items that you're selling in your store and so because of this we want to keep our store themed around one central idea and so of course for me this was going to be gifts for musicians speak to create and optimize your. store for the Google search engine and of course they need to actually go out there and create your store so that you can list the items in it for sale and while you're creating your store you want making some tweaks and modifications to it to make it Google friendly now it's part of this tutorial I'm gonna be showing you how you can opti. mize each of these pages using Shopify I know a lot of my subscribers prefer WooCommerce and that's totally fine unfortunately though in this tutorial I simply don't have time to show you how to optimize both types of online store platforms and since Shopify is my favorite and the ones that I've got the most experience with I'm gonna be us. Talk to an SEO Expert NOW! ing it as part of this tutorial but you can still apply a lot of us to WooCommerce as well and if you would like to get Shopify for yourself so that you can follow along with me in this tutorial I have a link to how you can get a 14-day free trial in the video description below please note that as an affiliate link your hosts out here all .

of our youtube videos are free and affiliate links help us keep their videos free so let's start out by switching over to my computer and showing you how to optimize your product pages so here's an example of a product page I created this is a flute poster ie opposed to aimed at flute players this product had relatively low competition whi. ch was great again not much traffic but given we're planning on adding lots of products and having it go wide strategy combined with ranking for related keywords and longtail keywords I don't mind this and this product was actually one that I created on printful doin her flute posters on Aliexpress so I had to make one myself I didn't know . what to create so week two Etsy and I looked up t-shirts for flute players this shirt was the most popular I thought it was pretty funny it's a joke about Harry Potter and wizards and there are other t-shirts featuring the same joke too so I took inspiration from them and turn them into this poster now there are several ways that are optim. ized this product page from a chosen keyword very importantly this page features over 400 words for product pages 400 to 500 words is what you should aim for something else I did was they use my primary keyword flu posters throughout the product page but I didn't overdo it I used it four times I recommend using it four times but don't use . it anymore if you use it too much you Russ Google finding your page spammy in addition if you've read the description you'll see that it's just that it's highly descriptive it isn't just fluff or fella I talked about the quality of the paper I talked about the quality of the ink I talked about how to best users poster by writing a descript. ive description you'll naturally use what is called LSI keywords without even trying and Google loves our lyce keywords and so it will like your description too and something else I tried to do was I tried to use my knowledge of writing engaging

copy to make this description engaging and fun to read now I had a very limited amount of time . to write us unfortunately so it could certainly be better but I did my best to make it engaging for the reader Google's algorithm is pretty smart and I can tell you it can tell if your tix is engaging so that's what I did with this text now let me show you how I updated the websites code and the backend of my Shopify admin page and don't w. orry it's easier to do than you might think so the first piece of code you could say I edit is the image alt tags you see when you upload an image to your site Google can't see it it doesn't have eyes and what it can do is read code and tick so what we want to do is add a piece of code to our image so click this button and then type in you. r main keyword so of course mine here was flute posters and so I put it as the image alt text and then all you do is click done and so once you've done that to go ahead and just mouse over each image and click that button and then type in different keywords you can see for this one I use the tag funny will print for flute players and once . you've done that for all your images we'll just go in and edit the search engine data code first though let me explain what we'll be editing we'll be editing two things the title tag and a description tag all of these tell Google what they should show when they list you in the search engine results the title tag tells Google what your tit. le should be and the description tells Google what description they should show to preview potential visitors to your site so to edit your search engine code just come down to the bottom of your product page and click this button edit website SEO so for your title I recommend you use 55 to 60 characters do not use any Cuban more than once . and try not to reuse words more than once I did reuse the word flute a second time and this should be fine because there's no other word for flute but if you can avoid

repeating words and also try and put your primary keyword as close to the stock of your tie as possible just like I did now the description is interesting google doesn't ac. tually use this or so they say when choosing whether to wreck your site or not however people as an actual humans using Google use that when picking which website they'll click on so try and make it engaging because one of the benefits of picking a low competition keywords there's often times your competitors are pages that market places l. ike it see automatically generate and so they have terrible descriptions that are not engaging at all so this means you have an edge over them in that way I recommend you have a maximum of 300 characters otherwise some words may get cut off on your search result and there's something else you need to update in it is the URL so come in and . change it so that it's your primary keyword and separate the words with dashes so for me mine's going to be flute - posters and once you've done all of that just click Save and you'll have created a Google friendly product page here's the kicker though you need to do this for all of your product pages and I mean all of them so yes doing th. is will take time however it is an investment into your future I think one of my most favorite quotes of all time has to be do something today that your future self will thank you for tomorrow I have no idea who said that probably a lot of people have said that but at the very least those words are very very wise so now we've gone ahead an. d we've optimized our product pages let's move on to our product category pages remember that for my store my product category pages are going to be aimed at keywords like gifts for drummers and gifts for guitarists your category pages can be an incredible source of traffic for mugdha it's their category of pages not the individual product.

pages themselves that we're ranking for a lot of their keywords so let me show you how to do this okay so here is my category page they optimized this is kiss for guitars now with the product category pages they are a bit different one of the differences is that Google doesn't expect to see as many words on the page because check it out h. ere is a category page and what it would look like if it had 400 words on it absolutely terrible right it would be a very bad user experience and so product pages rank fine without lots of text some text helps but we don't need 400 words a hundred words of optimized descriptive text should be fine in addition you'll see that I have links . to other products using keywords related to them this is called interlinking it's something that Google likes to see on your category pages and so add one to three of them as well so what we should do now is we should come on over into the admin area and I'll show you how to update the code on your product pages as well so something a lot o. f people don't know is that you can add an image to your category page so if we switch back over to the page you'll see that it shows up here so make sure that it's a big high-quality image so that it doesn't look pixelated so go ahead and upload a picture and once you've done that you can click Edit and then you can click the Edit image U. ltratech tag button and of course and here be sure to put your primary keywords and of course after that you'll want to edit the search engine data code to come down to the bottom of the page and click it you know the SEO button and just like before including optimized title between 55 to 60 characters and have your primary keyword at the . start of it try not to use any word more than once and you'll want to create an engaging description that will entice users to click on your site and you'll want to update the

year out to match your keyword as well so as you can see this URL here is gifts - four - guitarist's and while effects that you're done that's how you optimize your . category pages just click Save and we can move on to the next step alright so now I'm going to show you how to make one more page google friendly and that is your home page since your home page is just going to be your base URL we will not be editing that aspect as part of our home page optimization tutorial something to keep in mind thoug. h when you are choosing your domain name for your store is to pick one that signals to Google what types of items you're selling or watch your store theme s my store is called musical note gifts that's clearly signals to Google what my store is about it is gifts relating to music so let me switch back to my computer and show you how to do t. his alright so here is the home page for my store remember my primary keyword for this page is Gus for musicians as it had surprisingly low competition so let's start out with the by now you should know that adding ticks is important to any website and yes I've done that here I've added four hundred words of optimized text on my homepage . now it doesn't look like I've added four hundred words of tips and that's because the way I've done it is kind of sneaky I had the tick so that it wouldn't make the homepage look clogged with walls of text so of course yes you can see that down here I added in about 200 words of text this has the added benefit of adding our keyword guests f. or musicians and to what is called the h1 title tag we haven't talked about them before because your product pages all have us included by default it's your product title and your product category pages have this included by default as well again it's the title of the page but our home page doesn't have one so what I did was inside the hom.

e page editor I added in a rich text block and made sure to use our primary keyword inside the title but there is another way that I added an extra text and that was stir the image slider so if we scroll up you can see that there is text on the slides and combined it comes out to just over a hundred words this is an easy way to slurp extra. words them to your home page so to do it is really simple just make sure that you have an image slider widget edit and then when you add a slide come into it and then scroll down and you can put your text into these text box here see the heading and subheading boxes and this is also a great way to add in your image alt data so just come t. o your first image and then you want to come and click the edit button and then in the image alt tech text box put your primary keyword like I did here and then you just want to click Save and of course you should add an additional secondary keywords for your other image about tags as well just like I did and so the additional way that I a. dded in text was I put in for featured product collections and yes the ticks on these counts towards the total ticks on the page - each of these was about 25 words and so combines this page has just over 400 words and we've got to edit our search engine data code so come back to our Shopify admin area and click online store and then click p. references in the sub menu and the Preferences page you'll be able to update your description Shopify will tell you your title can be up to 70 characters I strongly recommend sticking to 55 to 60 otherwise words can get cut off in your listing and it'll say your description can be up to 320 characters but gano recommend sticking to no more. than 300 so that words don't get cut off in the search engine and optimize your title just like before put your primary keyword at the start of the title and try not to reuse

keywords and for your description focus on making engaging and enticing so that viewers will click through to your store and of course just click Save and you'll hav. e an optimized home page and it's quick bonus tip when you're going through and optimizing your store for Google if you've got an about Us page then I recommend that you add at least 800 words of text to it and that you add two images and why is that well it's because the fact there and about Us page actually has a lot of similarities to a. blog post and when it comes to a blog post Google expects to see a lots of text and a lots of images which leads me to the next part of this tutorial tip 3 add a blog to your store there is a little bit of a passion that you may have noticed while watching this video and that is text text text Google likes text which again makes sense it's. an algorithm a computer a robot a machine it processes text not images and so that is what it processes the best and in addition to seeing that you've got pages with lots of text Google also likes to see that you're adding new text to your website and that is for two reasons one it indicates to Google that you're dedicated to making your . website better so Google's algorithm tends to assume that new content is up-to-date and relevant and so the easiest way to add new valuable content on an ongoing basis is to use the blog feature within Shopify and so that's what we're going to do we're going to add a blog and we're going to add at least one new blog post to it every week u. nlike with our product pages images at home page we don't need to pick low competition keywords for our blog posts so you can pick any relevant topic to write about as long as well yeah it's related to your source thing and that's because honestly the traffic that will come in through our blog posts is going to be very untargeted so it's .

very unlikely that people who come in from it are going to buy our items anyway instead what we're going to be doing is we're going to be writing and optimizing our blog posts in a way to signal to Google that it is valuable contents that we are adding to our site so let me switch back to my computer and I'll show you how to add an optimize. d blog post okay so here is a blog post that I've uploaded to my site it's a blog post it's all about the history of the guitar so this article is around a thousand words because blog posts are by nature supposed to be long and wordy Google expects out so make sure all of your blog posts are at least 800 words aiming for 800 mm does a good. range longer is fine but it's not you know usually necessary and no I really didn't care when uploading this article about keyword did see my main focus wasn't uploading and engaging article and so thus I made sure that it was formatted correctly and spelt correctly plus they added on to photos Google can't really see photos but it knows . that they're there and it likes photos because it knows that users like photos so make sure you add at least two to your blog post and something else that you'll want to do is to find a relevant YouTube video and embed it in your article as Wow now it doesn't have to be your video it can be someone else's video and yes before anyone asks t. his is perfectly legal so let me show you how to add in a video by going into the admin area so here is a new blog post and I'm in the process of editing or adding to my site it's the history of the piano that's what I did was a week to YouTube and I found a video relevant to my topic and to embed it just click share and then click a beard. and then you want to copy all of this code here and then come back to your blog post and then find where you want to add in the video and then click the insert video button and then it paste on the code and click insert video and then you're done so in addition you also want to add a featured image to your blog post so be sure to get an e.

xtra image for that and I recommend keeping everything else on the page as near its absolutely fine don't add tags because this can what's called duplicate content penalties it's just safest to avoid tags and once he creeds your optimized well post just make sure that you come up and you see it to be visible rather than hidden and then jus. t click Save and in that search you'll have uploaded a Google friendly blog post over time as you add more and more high quality blog posts Google will become more and more impressed because it will see that you are essentially giving back to the Internet Plus over time as you add more and more blog posts they will attract more readers and. if you put effort into creating high quality blog posts then they are more likely to be shared which creates free backlinks for you however there is another faster way of getting high quality backlinks to your site and that is fit for create backlinks with social media accounts so here's the funny thing let's come back to the free backlin. k checker with a href and do a search again for house out head and see which is our most powerful backlink now you'd think it would be Forbes or entrepreneur right but nope the most powerful influential backlink that we have is this YouTube channel this YouTube channel that we created for free and so this is how you get free powerful backl. inks from scratch you pick a social media platform like Facebook and scram or YouTube and you create a page on it and you build it up by posting high quality content and you build up your fan base and if you don't want to spend time creating videos I understand the lazy way to quickly build up a social media account is to create a jerk or .

mean page on Instagram related to your niche and in your bio link back to your store reposting jokes or memes doesn't have any copyright issues and so you don't have to create your own original content you can feel free to repost already popular images and because of the fact that the funny it increases the chance that they're gonna go vira. l and the more fans your social media page has the more of an authority that Google will consider it plus keep in mind you don't just have to create one because these are cert easy to make you could create super oh I could create one for khatam memes and I could create one for violent me and so on and so after you create your store it doe. sn't India for me but each week add at least one new blog post and build up your social media accounts I'm not gonna lie it's gonna take time but as your presence on the internet grows so will your authority with Google which will increase the amount of traffic they send you which will increase the amount of sales you make which will increa. se the amount of money that you make so thanks for watching this video and if you liked it and you're not a subscriber here a whole so team you should totally become one because we are constantly releasing new videos with actionable advice on how to build your own money-making business so be sure to click the subscribe button and then cli. ck that little notification bow next to it so that you don't miss out on any of our videos

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all right what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over my number one tip to increase your current search engine rankings so how to really increase the amount of traffic you're getting from Google every single month so for this exercise we have Google search console open we have Google Analyti. cs open and we have Google sheets open so we went to drivegoogle com and we open a new google sheets so you can also use Microsoft Excel for this but you really need something like this to be able to use this exercise with me so we're gonna come back over here to google search console and the first thing you want to do is make sure we have our google search console account linked to our Google Analytics. account so I'm in my analytics screen here I'm in the admin screen for beachfront decor and what you want to do is under product linking here go to all products and just make sure that your search console is actively linked and receiving data so if you

have these set up through the same email like I do so the same gmail account you just c. lick on link here somebody's gonna say a just link and then you just make sure you have it linked through Google Analytics so you want to make sure you do this and you want to make sure you're getting all the data from your website through Google search console so we're gonna come back over here we're gonna click on save so we have them bo. th linked now so now all we need to do is use Google Analytics for this entire exercise so we click on acquisition here we're gonna come to Google search console and we're going to look at our top landing pages so here's what I'm gonna do I'm gonna look at the last three months of data so March April and May of 2019 and we're in search con. sole landing pages under acquisition in Google Analytics we're gonna scroll down here and what we want to do is look at the top pages so the top of landing pages by impressions so we're just gonna look at total impressions for some of these top landing pages and we scroll down here a little bit and what we have is the top 50 rows so this is. really what I want to do this with and ultimately what our goal is is to increase the amount of clicks to each each of these landing pages over the next month and really the next three months so every time I do search engine optimization work I really consider it kind of a three-month goal so I don't look at it like I need to increase my . traffic right away I look at it as okay so the first quarter I want to have this much traffic and then I want to do this much work so over the second quarter I can get even more traffic so what we're gonna be doing is taking some of these landing pages so we'll start right here with beach themed bedroom ideas I'm just gonna take this we'r.

e gonna copy the URL we're gonna come over here and we're gonna paste the URL right here so you can see beach themed bedroom ideas and the way this URL works is is it's just our website so we have so I know that it's just like that so I can just keep it just like beach themed bedroom ideas and then as I'm looking up some of these different. pages so after we click on that landing page it's gonna show us the top search queries that are driving impressions for that landing page and what's driving clicks so we're gonna scroll down here a little bit we're gonna make sure we have 25 rows so what I want to do is come here to beach themed bedroom and I want to copy the first 15 to . 20 rows really so anything that's really really relevant so I'm gonna do the top 19 right here so up to beef themed room ideas and we're gonna copy it we're gonna come back over to Google sheets here and we're gonna paste so this is gonna be a little bit of a manual process here so we're gonna take all these numbers over here and what we'r. e gonna do is we're gonna delete this column and now we have all of these different keywords so we're gonna come over here delete this and I'm gonna delete this information here so really simple just kind of trying to pull out some of these top keywords here now there's different ways to do this if you're really good in Excel if you're rea. lly good in Google sheets you can figure out really easy ways to do this but what I'm gonna do is open up this row a so now what we're gonna do is take all of these over here just take them like that and we're just gonna drag them right underneath beach themed bedroom ideas so now we have is our page up at the top here and in the top search. terms that are actually driving clicks and driving impressions to this page so what we're going to do is continue to do this for every single page so we're gonna come

back to the top here under landing pages we're just gonna come here and click on all so now what we want to do is come down to the next landing page now we're on beach theme. d bathrooms so with beach team bathrooms I just want to copy this right here so we're gonna copy it click on it come over here copy and paste it into beach theme bathrooms I'll just do value only and we're gonna open this up so now we come back pretty google analytics and now you can see we have the same exact thing here so what we're gon. na do is make sure we increase the rows so we're just gonna go 225 so now we're gonna take this first one and we'll come back down here to 20 so 20 should be good right here so we're just gonna copy the first 20 keywords and we're gonna come back over to Google sheets we're gonna copy and paste this and we're gonna take all these keywords . right here and we're gonna move them underneath beach themed bathrooms and we're gonna come here and we're gonna delete all these numbers so I'm not really too worried about the numbers right now and you can also make this look a little bit better so maybe I want to bold this make these twelve and we'll underline them or something like that. so that I can see okay this is for this page these are all the keywords for beach themed bedroom ideas these are all the keywords for beach themed bathrooms now ultimately what we want to do is I open this right here so this is beach named bathroom this is my page that's ranking really well in beachfront decor what I want to do is I want . to make sure that every single one of these keywords and if it's close so beach themed mathroom beach themed bathroom if it's close like that you don't have to worry about

including both but you can especially if you have a lot of content on the page but I want to make sure I have each of these different keywords on this individual page an. d so as I scroll down here you can see we have all this text right up here if we scroll down there's a little bit more text as we continue going down the page I want to make sure that each of these keywords is gonna be on each of these pages and I'm just pulling the keywords that are already triggering these pages for my website so I'm alr. eady ranking pretty well for some of these keywords here and we're gonna do this for every single landing page so ultimately what I want to get to is continuing to do this for these top pages here and then as you come down here a little bit so I'm gonna open up 250 again as you come down here a little bit again let's just say I have someth. ing like Beach and nautical crab bedding so we'll take this will copy it and we'll click on it we'll come over here copy and paste it so I would do it all the way in order and I would do it for the top 50 and we're gonna do paste values only we're gonna open this up like that we're gonna come to Google Analytics and there might be quicker . ways to do this honestly this is just the way I've always done it so it might take me about an hour to put together this spreadsheet I'm not gonna do the entire thing of the video just kind of trying to give you some ideas but you can see ocean-themed nursery bedding ocean-themed baby bedding as I scroll down and I copy and paste all these. keywords here what I can do is come in here so copy and paste so we're gonna come over here and what it's gonna help me do is not only find additional keywords for my pages here but I can also find some different ideas for new content so something like Beach and nautical crib bedding so you could see sea themed baby bedding ocean themed b.

Search engine optimization 2021

Search engine optimization 2021

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