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war .

creative communities signals of possible futures Ezio Manzini INDACO, Politecnico di Milano. war. poverty. fear. the new, dramatic world-wide context ( ..in which the transition towards sustainability has to take place ). individualistic choices. everyday life marketisation.

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war .

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  1. creative communities signals of possible futuresEzio Manzini INDACO, Politecnico di Milano

  2. war.

  3. poverty.

  4. fear.

  5. the new, dramatic world-wide context (..in which the transition towards sustainability has to take place )

  6. individualistic choices.

  7. everyday life marketisation.

  8. un-responsible profits.

  9. the social, cultural and economic main stream (…that the transition towards sustainability has to face )

  10. but if you look carefully …beyond the main-streamsbeyond the average behaviorsbeyond the conventional thinking

  11. some interesting signals may appear…

  12. individuals and communities that organize …

  13. …innovative housing> co-housing initiatives> communal use of spaces and appliances> new kinds of residential services (laundry-cafés; local tele-cottages; etc.)

  14. …cities vitalization> neighborhood social centers> local-global cultural events> improved local shops > multi-services cetnres> localized administrative services

  15. … caring for kids and elderly> micro-crèches > “living together” (elderly and students)> enabling solutions for elderly people

  16. …facilitated barters and exchanges > LETS (Local Economy Trade Systems)> innovative second-hand shops

  17. …effective mobility > car sharing and car pooling> bikes associations> foot-bus and bike-bus initiatives (to bring children to school)

  18. …advanced natural food systems> organic food chains> urban vegetal gardens> Slow food associations

  19. …localized work opportunities> tele-offices> new craftsmanship workshops > maintenance / up-grading workshops> point-of-sale production systems

  20. …direct links between the city and the country side > farmers markets (in the cities)> vegetal subscriptions> “adopt a sheep” (or a chicken or a tree) initiatives

  21. …fair relationships between the North and the South of the world > Fair trade organizations> Fair tourism organizations

  22. cases of social innovation…

  23. cases of radical, social innovation…

  24. cases of promising, radical, social innovation…

  25. …new ideas of well-being and new economic and organizational models are appearing

  26. beyond the polarization …

  27. beyond the polarization … • producers / consumers

  28. beyond the polarization … • producers / consumers • market / non-market

  29. beyond the polarization … • producers / consumers • market / non-market • local / global

  30. promising cases…

  31. systemic changes at the local scale

  32. they are forms of auto-organization • (individuals and communities organize themselves to solve a problem or to open a new possibility)

  33. they practicethe solutions they want • (individuals and communities that, facing a problem they do not ask for solutions but they find the way put the solution in practice by themselves)

  34. they ask for diffuse initiative and bottom-up entrepreneurship • (individuals and communities shift form the dominant passive attitude to a highly active and proactive one)

  35. we will call them: creative communities. • (activeminorities that conceive and manage promising cases of social innovation)

  36. but…

  37. … cases like these may be seen as marginal • ( and therefore the may be marginalized )

  38. or…

  39. … they may be considered as the beginning of a new culture

  40. hypothesis (1)

  41. these cases propose solutions that may help • to solve big and urgent problems…

  42. they regenerate the social fabric • (…and propose solutions tothe crisis of the welfare state)

  43. … and they present a lower ecological foot-print • ( …promoting organic food, alternative mobility, renewable energies, better use of the residential services, etc.)

  44. hypothesis (2)

  45. these cases rise newdemands forproducts • and services…

  46. they ask for enabling solutions to make them • more accessible.

  47. they ask for scenarios and proposals to facilitate their diffusion.

  48. they give new directions • to the technical innovation • ( …information and communication technologies as enabling solutions and as community building tools)

  49. … and they open new market opportunities • ( …for the companies that will be able to recognize the new, emerging demands)

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