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Charting a Way Forward Making the Case for the

Charting a Way Forward Making the Case for the Value of Performing Arts Presentation in Canada. Presentation and Workshop. 1:30 – 1:50 pm  Welcome & information sharing 1:50 – 2:00 pm  Questions and c omments

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Charting a Way Forward Making the Case for the

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  1. Charting a Way Forward Making the Case for the Value of Performing Arts Presentation in Canada

  2. Presentation and Workshop 1:30 – 1:50 pm Welcome & information sharing1:50 – 2:00 pm Questions and comments 2:00 – 2:45 pm Small group work on various topics2:45 – 3:00 pm  Coffee break sponsored by TMB 3:00 – 4:15 pm Report back & plenary discussion

  3. Highlights - Interim Report of Findings (Year 1)www.valueofpresenting.ca August 2012 - CITT With financial support from / Partenaires financiers : Presenters & Presenting Networks / Diffuseurs et les réseauxde diffusion Canada Council for the Arts / Conseil des arts du Canada Government of Ontario / Gouvernement de l’Ontario Ontario Arts Council / Conseil des arts de l’Ontario Government of Nova Scotia / Gouvernement de la Nouvelle-Écosse

  4. Activities • Continuing Evolution Year 1 Year 2

  5. Published Findings and Resonance • Interim Report of Findings (May 2012) • Supplementary Reports  Francophone minorities in Canada  Rural and Northern Presenting • Aboriginal Presenting • Dance attendance Possible additions • Demographics • Festivals • Theatre • Music/Classical

  6. Understanding Value Attendance  Benefits

  7. Breadth and Depth of Professional Performing Arts Attendance in 2011 14% 86% Ever attended 25% 75% Attended last year 1 14% 2 to 4 33% 5 to 11 21% 12+ 7% F r e q u e n cy

  8. Live performance is important to Canadians

  9. High media-based viewing augments live performance; does not replace it

  10. Frequent attenders engage more across media.Non-attenders watch, too.

  11. Presenters undertake many kinds of partnerships  Community benefits

  12. Performing arts eco-system Communities Audiences Non-arts sectors Creator Producer Funder Presenter Presenter Agent Venues Non-arts sectors Creator Funder Producer Producer Venues Agent

  13. Partnerships very important to presenters • Promoting partnerships beyond putting logos on posters • Key messages for advocacy locally • Valuing this aspect of the work within own organizations • Learning how to report on the benefits/impacts of partnerships

  14. Presenters at the heart of partnership

  15. Canadians recognize contributions to communities, quality of life and well-being

  16. Who benefits? • Canadians recognize strong community benefits of live, professional performing arts • Especially true for • non-attenders • 32% community;24% individual • people in smaller communities • 34% community; 24% individual

  17. Canadians think arts facilities are important • Good quality of life and well-being for residents (66%) • Strong sense of pride in community (61%) • Economic development (59%) • Better understanding between cultures (48%) • Greater community safety through increased activity at night (31%)

  18. Similar top community benefits identified

  19. Questions and Comments

  20. Thank you! Merci! Canadian Institute for Theatre Technology L’Institut canadien des technologies scénographiques With financial support from / Partenaires financiers : • Presenters & Presenting Networks / Diffuseurs et les réseaux de diffusion • Canada Council for the Arts / Conseil des arts du Canada • Government of Ontario / Gouvernement de l’Ontario • Ontario Arts Council / Conseil des arts de l’Ontario • Government of Nova Scotia / Gouvernement de la Nouvelle-Écosse

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