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Strategic Planning for Scenic Byway or Historic Restoration Projects. Presented by Norm Schwertfeger. What’s the community benefit?. How will this project benefit the local community (and the overall region and state)? How will this project be implemented in the community?.

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Presented by Norm Schwertfeger

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Presented by norm schwertfeger

Strategic Planning for Scenic Byway or Historic Restoration Projects

Presented by

Norm Schwertfeger


What s the community benefit

What’s the community benefit?

  • How will this project benefit the local community (and the overall region and state)?

  • How will this project be implemented in the community?


Who are the stakeholders

Who are the stakeholders?

  • Business owners

    • Awareness of prohibition on outdoor advertising

  • Landowners on or around property

  • Chambers of Commerce

  • Business Developers


Public issues education

Public Issues Education

Stakeholders – local government

  • Local elected officials

  • State legislators

  • Federal representatives

  • Boards of Education members


Public issues education1

Public Issues Education

Do you need a work committee?

  • Obtain letters of support

  • Take pictures of property

  • Write application and, if approved, the subsequent grant proposal

  • Coordinate public hearings and meetings with local government


Is the project sustainable

Is the project sustainable?

  • Will the project require ongoing capital?

  • Will there be additional costs as the project moves forward?

  • Will there be staffing expenses for the project?


Where do you submit application

Where do you submit application?

  • Through a unit of local government

    • Assuring audited expenditures

  • Through a private non-profit agency

    • Requiring a fiscal agent

  • Through a county historical society

    • Necessitating recordkeeping requirements


How do you get community support

How do you get community support?

  • Work with the media

  • Communicate your vision to community leaders

  • Anticipate the “naysayers”

  • Prepare effective PR tools


What are the requirements

What are the requirements?

  • Timelines

  • Matching funds

  • Agency contacts

  • Time commitments


What s your follow up plan

What’s your follow-up plan?

  • Will you look for alternate funding sources?

  • Will you revise current application and resubmit?

  • Do you have a team to review and revise application?


Contact information

Contact Information

Norm Schwertfeger, Extension Agent

Brooke County Extension Office

840 Charles Street – Wellsburg 26070

(304) 737-3666

[email protected]


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