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GLOBAL SUSTAINABILITY JAM

GLOBAL SUSTAINABILITY JAM. 2013. Directed by :. coletivo. Organizers :. lino. diego. Directed by :. coletivo. Facilitators :. t hiago couto. r enato almeida. a ndré tito. cleiton campano. documentation :. RED GROUP. renata. patricia. matheus. felipe. JAM START!.

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GLOBAL SUSTAINABILITY JAM

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  1. GLOBAL SUSTAINABILITY JAM 2013

  2. Directedby: coletivo Organizers: lino diego

  3. Directedby: coletivo Facilitators: thiago couto renato almeida andrétito cleitoncampano

  4. documentation: RED GROUP renata patricia matheus felipe

  5. JAM START!

  6. OBSERVATION Inspiredbythebeehivesthat are organizedandsustainable, The Bee Tree, a companythatseekstoconnectsolidcompanies in themarketwithsmallentrepreneursworking in the social economymodel. The jobistoselladvertisingspaceonproductscreatedbyNGOs, AssociationsandCooperativesusing branding projectsandnamingrights. Whileprovidesconsultancy for restructuringandgrowthofsmall social enterprisesandsellsproducts in a segmentedmarketplacetogenerateincomeandvisibility for thosesmallentrepreneurs. A Bee Tree

  7. PROBLEM DEFINITION Problems Solving Interactive System based on Sustainability.

  8. IDEATION

  9. “SmallEntrepreneuors” Whathehears? Market isnotgood for smallentrepreneours Whathethinksandfeels?Wantstogrowhissmallentreprenour. Whatreallymatterstohim?Havehisowncompany Whatare yourfearsandaspirations? Closinghissmallcompany, lackofmoney PERSONA

  10. 1 - A Bee Treegoesto a smallenterprisetoknowmore abouttheinstitutionandregister in a database. 2 - A Bee Treegoesto a big companyandselltheideatoadvertisingspaceonproductscreatedbysmall venture using branding projectsandnamingrights. 3 – A Bee Treeconnectthebothsidesandprovideconsultancy for restructuringandgrowthofsmall social enterpriseandsellproducts in a segmentedmarket. 4 – Generateincomeandvisibility for thosesmallentrepreneours. CONSUMER JOURNEY

  11. BUSINESS MODEL

  12. PROTOTYPE LOGO

  13. THANK YOU X X MORE DETAILS IN: http://planet.globalsustainabilityjam.org/gsusj13/project/32914

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