Global Service Jam – Madras Service Jam

1. Global Service Jam – Madras Service Jam

2. Design Challenge How might we cherish the changes within us and around us as we grow up?

3. Solution Overview .me lets you store, view, cherish and share your journey of life.

4. Business Model Canvas • Maintenance (Server space up keep, production support) • Dynamic integrations • Charting engines • Maintaining the story board • Self – web support • Directions through partners or channels • Parents • Web users who want to see/share stuff about themselves • People who value memories • People who want to track their progress (over period of life) • Entities / Corporates • Ebay • Payback • Gift vendors (online / offline) • Astrology sites • Social networking sites(Facebook) • WhatsApp • I.Q evaluating sites • Album vendor (Picasa, Flickr) • App stores • Physical attributes measuring apps • Memories • Track knowledge • Motivation • Free • Confidential • Social responsibility • Statistics of different parameters • Build stories • Track hairstyle  • Filter people • Filter by tag • Personal • Compare with different periods • Cherish critical moments • Financial growth Key partners Key activities Value proposition Customer relationships Customer segments • Website • Facebook share • Mobile/TV/App store/OS • Social networking site / apps • Software team • Research analysts • Sales & Marketing • Designers • Customer interests and needs • “All” users as “assets” • Redirections (other sites, commercial products) • Virtual gifts • Donations • Commercial/corporates (special page) • Advertising • Print albums • Vendor who delivers the gift or pic • Referrals for gifts for various events • Research • Business operations • Maintenance • Promotions • Development Key resources Channels Text Revenue streams Cost structure

5. Persona User Goals • My stories / memories to live User Needs • Track critical moments (like Christmas) • Not just birthday (write a lot about that day) • Track IQ levels (It’ll be lot of fun ) • Track horoscope daily • Track hairstyle  • Likes Dad’s handwriting on photos Archana 25-30 years Analyst, Writer, Baker Expectations • Extrovert • Make lot of friends • Organizer • Not a party animal • Talk to people about career • Mentoring students • Make good conversations • Trust people • Expect mutual trust • Ambition: Wanted to be a nun, then wanted to be a doctor and finally now a business analyst! • Pictures to tell stories • Keep track of past Constraints/ Concerns • Don’t publish to the whole group • Filter people

6. Customer Journey Map Enter Engage Exit I lost some of the snaps I took with my uncle last year  Now all my data about me is on .me that I can cherish throughout my life. I came back 2 days later and entered some details Today is my b’day Started using “.me” Exciting day! I want to write a story about it It prompts me to enter data on my b’day Uploaded the photos I took lot of snaps with my friends Archana 25 - 30 Analyst I can also compare some of my data with the past. But I forgot what I did last year  Tagged and shared the story with my friends through FB It also prompted me to upload photos with b’day dress I received some gifts from them “I want to track all the critical moments of my life” “Anticipate” “I want a space to cherish my memories” Uh! I can’t recollect last year’s resolution  • I started entering all the details  • Ambition • Study • Work • Hobby • # of people wished • First person to wish • People with you today • Where are you? Had my favorite cake on this day I just uploaded my photo took on that day • Food • IQ test • Book I’m reading • Favorite game • Highlight social problem I don’t have enough time on that day to fill other data Uploaded to Facebook, but difficult to track

7. Thank You