1 / 32

Introduction to People Counting Reference: MKT-0099-CP-05

Introduction to People Counting Reference: MKT-0099-CP-05. www.wavestoreusa.com. Counting & Conversion. www.wavestoreusa.com. Counting & Conversion. Counting. Conversion. True Performers Identify & Measure Real Opportunity Sales v Marketing Impact Marketing Medium Effectiveness

velma
Download Presentation

Introduction to People Counting Reference: MKT-0099-CP-05

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introduction to People Counting Reference: MKT-0099-CP-05 www.wavestoreusa.com

  2. Counting & Conversion www.wavestoreusa.com

  3. Counting & Conversion Counting Conversion • True Performers • Identify & Measure Real Opportunity • Sales v Marketing Impact • Marketing Medium Effectiveness • Early Warning • Optimise Staff to Capitalise on Demand • Ensure Correct Task Scheduling • Passing Traffic, Dwell & ‘Peel-off’ • Opening Hours • Health & Safety • Doors or any entry point • Entries & Exit & Pass Measurement • Indoors or Outdoors • Standard, Wide • Oblique, High • Tamperproof • Highly Accurate • Easy Integration (XML Data) • No Privacy Issues www.wavestoreusa.com

  4. …. And not only conventional counting! Wavestore VMS Software integrates the People Counting Intelligent Video Analytics (IVA) providing a single interface to monitor the surveillance and analytics system. • Surveillance Systems • Wrong-way traffic • Trip-wire • Self-Checkouts • Standard Checkouts • Loitering • Health & Safety • Door Opening • Emergency Alert • Systems Suppression www.wavestoreusa.com

  5. Accurate Counting Counting through tracking ensuring the highest most consistent accuracy • Count Once • Multiple Count Lines • Mono and Bi-directional Count • Adult v Children • Shopping Groups • Cart Filter • Velocity Filter • Environmental Tolerance (heat, shadow, wind, etc.) • Operationally Superior • NO Manipulation (pure data) www.wavestoreusa.com

  6. Intelligent Counting • Multi-zone counting for multiple metric collection points • Exclude lines remove a customer’s track from future consideration • Pass lines count traffic regardless of direction www.wavestoreusa.com

  7. Extendible Value www.wavestoreusa.com

  8. Enhanced Investment Increase Loyalty Increase Sales Improved Profitability Improve Customer Satisfaction Improve Employee Satisfaction • IMPROVE QUALITY • Reduce Customer wait times • Respond to Demand • Reduce Abandonment • Improve Staff availability • Improve Product Placement • Improve Store Layout & Design • IMPROVE PRODUCTIVITY • Improve Resource allocation • Accelerate task times • More Confident decision making • Improve Staff utilization • Improve marketing spend return • Improve space utilization www.wavestoreusa.com

  9. WorkForce Management (WFM) Enhancement • Demand NOT Transaction based • Account for Shopping Groups, Children, Carts, etc. • Schedule Effectiveness • Schedule Compliance • Skills Deployment • Closed Loop Feedback/Improvements • 24/7 Unambiguous www.wavestoreusa.com

  10. UNDERSTAFFED 700 6 600 5 500 400 Arrivals 4 Trans 300 200 3 100 0 2 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 Effective/Efficient Staffing Real Example OVERSTAFFED Conversion Gap Grows EXISTING STAFF PLAN Labour REDEPLOYMENT www.wavestoreusa.com

  11. People Counting Device’s Unique Features www.wavestoreusa.com

  12. Stereoscopic Device The 3D capability enables to detect individual’s height, exclude children or count them separately, ignores shadows and effects of wind and heat. This people counting solutions is ideal for indoor or outdoor applications. www.wavestoreusa.com

  13. Unique ID for each count Is there anybody behind that tall man? I cannot see from the CCTV system! Why are the walking so closely? Have they both swiped their membership cards? The people counting device allocates an unique ID to each track passing through the monitored area www.wavestoreusa.com

  14. Filter zone and Count Once How many times kids come and go through our stores’ door? Are they waiting, are they bored? Will they buy? Will their parents buy? Where are their parents? Filter zone and count once options dramatically reduce false counts. www.wavestoreusa.com

  15. Advanced Height Filters OK. Kids usually don’t buy but we still need to know if they like our stores. The device’s height filter option uses height/mass information to remove kids and carts counts. Kids can also be counted separately from adults. www.wavestoreusa.com

  16. Identify Shopping Groups Sometimes it is not so important to know how many people are visiting our stores, rather to know how many items we can sell to them…. Shopping groups option accurately reduces counts for conversion. www.wavestoreusa.com

  17. Accurate & Real Time Alarms How many are they? Have you counted them? Not sure? Too many, too fast? Lost count? Healthy and safety fines are high and accurate! This people counting solution automates the count, removes errors and saves money. www.wavestoreusa.com

  18. Digital I/O Port: System Automation Are you concerned about your heating bill? Your Carbon Footprint? The doors’ maintenance contract? Open the doors only when customers approach your store and not to passers by. Start to save money now and respect the environment! www.wavestoreusa.com

  19. Privacy Height Image Overlay Edge Overlay 4-Bit Gray Scale LIVE VIEW • Additional: • Obscure the raw video with a Video Overlay option (Edge Overlay, Height Image Overlay, 4-Bit Gray Scale) • Once the Video Overlay option is enabled, requires a Hardware reset to disable each device • Current: • Images in memory for only Milliseconds • NO Video/Images stored when operational • Low resolution images while retaining accurately www.wavestoreusa.com

  20. Simple & Intuitive Configuration • Embedded web interface • Auto Height & Colour Codes Calibration • Continual monitors field of view • Remote configuration & management • Standard XML format www.wavestoreusa.com

  21. 5.4m 4m Oblique Coverage The device can be mounted at an oblique angle to accurately detect and count a specific area with minimal potential false counts. www.wavestoreusa.com

  22. Key Benefits • Accurate, Reliable & Consistent (The best data to make decisions) • Pure Data - NO Data manipulation – NO Assumptions! • Enhance other Operational systems (WFM, Security, Door Operation etc.) • NO Need to ‘Cut’ into EPOS/Till or Workforce Management Systems • NO additional hardware or space (device & Cat-5 – ‘Green’ & Cost effective) • NO Privacy issues (NO video capture – Picture inversion) • Mix & Match Metrics (Same data flow and back-end etc.) • Remote management & support • Low Total Cost of Ownership • Very Low Bandwidth (100 bps) • Low Power Consumption (Only 4W) www.wavestoreusa.com

  23. Flexible and Scalable Platform: All this with only 1 device! www.wavestoreusa.com

  24. People Counting Devices 2300 1100 www.wavestoreusa.com

  25. 2300 Device Digital I/O Port Network Port PSU Port www.wavestoreusa.com

  26. 2300: operationally • Accurate and Consistent (height, direction, speed, shape, unique intelligence) • High Environmental Tolerance (heat, air curtains, sunshine, reflections, shadows) • Indoor, Outdoor, Dark (2 Lumens) • Oblique and High Mounting (2.1 - 12.0 metres) • Multiple and Mixed Zones per View (count, queue, service, detection) • Wide Coverage = Low Device Count (@ 4mtrs = approx. 26 sq meters) • Stand Alone (no need to ‘tap’ into ‘Mission critical’ e.g. EPOS or WFM) • Focus on Individuals not just Averages • NO data manipulation – NO assumptions (trusted and usable) • 100% Unambiguous • Velocity Filter option • Shopping Groups identified www.wavestoreusa.com

  27. 2300: technically • Stereo-Vision • Digital I/O port allows for interaction with other hardware devices (i.e. DVRs, EAS pedestals, Door access systems) and supports 2x pulse outputs, 1x pulse input, and 1x RS-485 interface • At-the-Edge Data Processing • IP & PoE (802.3af) • Upgradeable firmware (remote ‘future-proofing’) • Direct XML Data Stream (No servers, easy integration) • Secure Data Transfer/Management - HTTPS, FTPS, Proxy Server (PCI compliance) • On-board Resilience (network & power outages) • Master-Slave (entire queue tracking) • Privacy assurances • TUV, CE, EMC Standards, Low Voltage Equipment Directive and RoHS Compliant accreditation • Modular solution on single, common platform www.wavestoreusa.com

  28. 1100 Device • 1100 is a monocular device (no height data) • Provides counting metrics exclusively • Indoor counting only • Onboard digital I/O for interaction with other devices • With a few exceptions, very similar to the 2300 device • Identical data output formats for maximum cross-compatibility • Nearly identical web interface for maximum knowledge retention • Ideal for indoor low to medium volume counting 1100 Front View 1100 Rear View www.wavestoreusa.com

  29. Devices Comparison • * Counting, Queuing, Service, Detection • ** Reduced X Tilt; No Y Tilt • When to use the 1100? • Counting only • Standard interior entrances (shopping malls) • Where Price is a stronger factor v accuracy • When to use the 2300? • Difficult environments (crowds, shadows, reflections, outdoors, high-mount, near heat curtain) • For advanced metrics: Queuing, Service, Detection • Accuracy is paramount • Digital I/O interface is required www.wavestoreusa.com

  30. The Video Surveillance Solution Designed and manufactured in the UK, Wavestore specialises in reliable, innovative and high performance Video Management Systems (VMS) which concurrently support analogue, IP, megapixel, HDcctv, and 360 degree/fisheye cameras from a large number of manufacturers. When integrated with this People Counting technology, the Wavestore solution provides an unique interface to monitor both the CCTV and the IVA system. Not only the alarms triggered by the People Counting devices can be captured and managed by the Wavestore VMS (i.e. sending an email alerting the management of too many people in the queue, moving PTZ cameras to monitor the area of interest, etc.), but this integration allows the operator to verify in real time what has caused the alarm and promptly respond to the event. www.wavestoreusa.com

  31. The Extended Solution • The Wavestore design is able to fulfil applications from small standalone systems up to large distributed server networks with thousands of cameras and devices. • The Wavestore VMS offers a scalable Integrated Surveillance System which includes: • People Counting, • People Tracking, • Queue Management, • Facial Recognition, • Gender, Age and Origin Detection, • Wrong Direction Detection; • Crowd Analysis, • Integration with POS technologies, • Command and Control platforms and much more. • Contact us to discuss your requirements and discover the power of the Wavestore solution. www.wavestoreusa.com

  32. WavestoreUSA 4430 W Tiffany Drive West Palm Beach FL 33407 T: 1-(877)-221-0426E: info@wavestoreusa.com W: www.wavestoreusa.com FLEXIBLE | OPEN PLATFORM | POWERFUL | VIDEO SOLUTIONS www.wavestoreusa.com

More Related