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Methodology

Methodology. Surveys mailed on December 9, 2008 to 1,164 registered voters in the City of Cannon Beach, Oregon Mail responses were accepted from voters through January 5th, 2009. 244 surveys were returned completed, correlating to a 25% response rate. Key Findings.

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Methodology

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  1. Methodology • Surveys mailed on December 9, 2008 to 1,164 registered voters in the City of Cannon Beach, Oregon • Mail responses were accepted from voters through January 5th, 2009. • 244 surveys were returned completed, correlating to a 25% response rate.

  2. Key Findings • Voters view the City of Cannon Beach very favorably: • 75% indicated they believe things in Cannon Beach are headed in the “right direction.” • 90% rated the overall quality of life in Cannon Beach as “excellent” or “good.” • 79% rated the performance of City government as “excellent” or “good.” • The Ecola Creek Forest Reserve is seen as an important part of the community’s quality of life. • People most frequently visit the Reserve for hiking, walking, or wildlife viewing and photography. • Most respondents have heard something about the possibility of expanding the Reserve. • Nearly three-quarters (74%) of respondents initially indicated they would support a $3-$4 million bond measure to expand the Ecola Creek Forest Reserve. • 40% indicated that they would “definitely” vote “yes.” • Voters place a high priority on Reserve projects that safeguard local water quality and supplies, preserve natural areas, and protect fish habitat. • Supporters continued to outnumber opponents by more than a two-to-one margin after learning more about the measure, with 67 percent of respondents indicating they would support the bond measure in a final vote question.

  3. Perceptions of the Community and the City of Cannon Beach

  4. Voters feel optimistic about the future of Cannon Beach. Would you say that things in the City of Cannon Beach are generally headed in the right direction, or do you feel they are off on the wrong track? Q2.

  5. Voters give high marks to the quality of life in Cannon Beach. Would you rate the overall quality of life in Cannon Beach as excellent, good, only fair, or poor? Total Excellent/Good90% Total Fair/Poor 8% Q3.

  6. Voters have favorable opinions of City government. Would you rate the performance of City government in Cannon Beach as excellent, good, only fair, or poor? Total Excellent/Good79% Total Fair/Poor 19% Q5.

  7. Attitudes Toward a Bond Measure

  8. Most voters have heard at least a little about the possibility of expandingthe Ecola Creek Forest Reserve. How much have you recently seen, heard or read about theEcola Creek Forest Reserve and its possible expansion? Q6.

  9. Measure Ballot Language Tested The Ecola Creek Forest Reserve Water Quality and Supply, Natural Area and Forest Preservation, and Salmon Protection Bond Measure. Shall the City of cannon beach expand the Ecola Creek Forest Reserve in order to safeguard local water quality and supply, preserve natural areas, open space, wetlands and forest lands; and protect critical salmon and trout habitats; funded by selling (Split A: $4 million/Split B: $3 million) of general obligation bonds for a term not exceeding 20 years and subject to citizen oversight and independent audits?

  10. A solid majority of voters support a bond measure to expand the Ecola Creek Forest Reserve. Total Yes74% TotalNo24% 7. Below you will see the text of a proposed ballot measure as it might appear on a future City of Cannon Beach ballot. Please read this potential language, and then indicate below how you think you would vote on such a measure.

  11. Support is consistent across genders and among homeowners and renters. Gender and Residence % of Sample (45%) (50%) (87%) (11%) 7. Below you will see the text of a proposed ballot measure as it might appear on a future City of Cannon Beach ballot. Please read this potential language, and then indicate below how you think you would vote on such a measure.

  12. Support cuts across political party affiliations. Party Registration % of Sample (39%) (27%) (25%) 7. Below you will see the text of a proposed ballot measure as it might appear on a future City of Cannon Beach ballot. Please read this potential language, and then indicate below how you think you would vote on such a measure.

  13. Support is weakest among long-term residents, strongest among recent residents. Length of Residence in the City of Cannon Beach (Years) % of Sample (13%) (12%) (24%) (19%) (30%) 7. Below you will see the text of a proposed ballot measure as it might appear on a future City of Cannon Beach ballot. Please read this potential language, and then indicate below how you think you would vote on such a measure.

  14. Overall support decreases with educational attainment, but support intensity increases. 34% Definitely48% Probably Education 45% Definitely26% Probably % of Sample (63%) (9%) (25%) (30%) (33%) (34%) 7. Below you will see the text of a proposed ballot measure as it might appear on a future City of Cannon Beach ballot. Please read this potential language, and then indicate below how you think you would vote on such a measure.

  15. Providing background informationabout the measure maintains voters’initial level of support. Initial Vote After More Information Total Yes74% Total Yes71% TotalNo24% TotalNo27% 7. Below you will see the text of a proposed ballot measure as it might appear on a future City of Cannon Beach ballot. Please read this potential language, and then indicate below how you think you would vote on such a measure. 8. Now that you have read more about it, please indicate again how you think you would vote on this potential ballot measure if it were to appear on a future City of Cannon Beach ballot.

  16. Reactions to Measure Components and Timing

  17. Voters place a high priority on safeguarding local water quality and supplies. (Ranked by Extremely Important) 10. The following is a list of specific projects that could be funded by this potential measure. Recognizing that there frequently is not enough funding for all such projects, please indicate how important it is to you that each project be undertaken:

  18. Cost information has little impact on support for the bond measure $100 Per Year $75 Per Year Total More Likely30% Total More Likely21% TotalLess Likely29% TotalLess Likely31% 11a1/a2. Please indicate whether each statement makes you much more likely, somewhat more likely, somewhat less likely, or much less likely to support the measure. Split Sample

  19. Voters value all homeowners paying theirfair share, seeking state funds and citizenoversight of bond measure expenditures. (Ranked by Much More Likely to Support) 11b-e. Please indicate whether each statement makes you much more likely, somewhat more likely, somewhat less likely, or much less likely to support the measure.

  20. The Ecola Creek Forest Reserve is seen as an important part of the community’s quality of life and water quality. (Ranked by Strongly Agree) 78% 19% 74% 22% 78% 18% 12. Below you will find a list of different statements. Please indicate whether you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each statement.

  21. Few feel strongly that expanding the Reserve will increase recreational opportunities. 66% 30% 59% 40% 63% 33% 42% 49% 12. Below you will find a list of different statements. Please indicate whether you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each statement.

  22. Support for the bond measure declines as voters get more information, but a solid majority remains supportive. Initial Vote Final Vote Total Yes74% Total Yes67% TotalNo24% TotalNo28% 7. Below you will see the text of a proposed ballot measure as it might appear on a future City of Cannon Beach ballot. Please read this potential language, and then indicate below how you think you would vote on such a measure. 13. Please indicate again how you think you would vote on this potential ballot measure if it were to appear on a future City of Cannon Beach ballot.

  23. People most frequently visit the Reserve for hiking, walking, or wildlife viewing. (Ranked by Frequently) 14. How often do you visit the Ecola Creek Forest Reserve for the following purposes?

  24. Conclusions and Recommendations • Respondents expressed strong support for a $3-$4 million bond measure to expand the Ecola Creek Forest Reserve: • Three-quarters (74%) initially indicated they would support the measure. • After learning more about the measure, two-thirds (67%) continued to support the measure. • Support was strong at both the $3 and $4 million levels. • Voters place an extremely high priority on projects that protect water quality and water supplies. • Voter also value projects that protect natural areas and fish habitat. • Protecting and expanding the Reserve is seen as important to keeping the community healthy and maintaining the community’s quality of life. • The City of Cannon Beach should feel comfortable moving forward with a bond measure to expand the Ecola Creek Forest Reserve, even at a higher $4 million amount.

  25. DAVID METZ & CURTIS BELOW Fairbank, Maslin, Maullin & Associates 1999 Harrison St., Suite 1290Oakland, CA 94612Phone (510) 451-9521 Fax (510) 451-0384 dave@fmma.com curtis@fmma.com Opinion Research & Public Policy Analysis Santa Monica - Oakland - Madison, WI - Mexico City For more information, contact:

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