METHODOLOGY
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METHODOLOGY. In order to guarantee consistency and comparabily of results, Lansdowne Market Research have applied the same methodology to carry out the two surveys in 1999 and in 2004: Questions included on the Lansdowne Omnibus survey

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Methodology

METHODOLOGY

  • In order to guarantee consistency and comparabily of results, Lansdowne Market Research have applied the same methodology to carry out the two surveys in 1999 and in 2004:

  • Questions included on the Lansdowne Omnibus survey

  • Interviews carried out with a nationally representative sample of adults aged 15+.

  • Interviews undertaken at 60 sampling points

  • Number of interviews completed: 1159

  • Fieldwork dated: 3rd – 22nd July 2004


Methodology

The term heritage continues to be primarily associated with the past and historic buildings as well as culture dimensions such as language and music. However, there have been some notable increases in public associations between heritage and the natural environment, landscape and wildlife (particularly scenic views and coastlines).

Nine in ten members of the public agree that it is important to protect our heritage and the percentage agreeing that it is ‘very’ important has increased from 46% in 1999 to 55% in 2004. Those resident in Dublin are most likely to make this claim with 71% agreeing it is ‘very’ important (vs. just 41% in 1999).

Overall, there have been notable increases in positive attitudes towards heritage and there has also been some increases in the percentage that claim to be actively involved in heritage at a local level (albeit from a small base).

SUMMARY & CONCLUSIONS - I


Methodology

SUMMARY & CONCLUSIONS - II

Compared with the previous study, a significantly greater proportion of the public strongly agree that heritage protection is everyone’s responsibility (41% vs.28% in 1999) and that Government should offer incentives to people to encourage heritage protection (42% vs. 26% in 1999). One in three people strongly agree that there should be penalties for those who do not preserve heritage and one in five express the same sentiment in relation to using taxpayer’s money to fund heritage protection. However, it is worth noting that one in five strongly agree that heritage protection should not interfere with necessary development of infrastructure.

Three quarters of those interviewed agree that there should be more information available on heritage in Ireland and approximately eight in ten believe that schools should play a more active role in heritage education. (In terms of primary sources of information about heritage, over a quarter are most likely to initially mention primary school).


Methodology

PROFILE OF SAMPLE

1999

SOCIAL CLASS

SEX

AGE

REGION

AREA

15-24

Dublin

ABC1/F50+

Male

Urban

25-34

Rest of Leinster

35-49

C2DE/F50-

Munster

Female

Rural

50+

Connaught /Ulster


Methodology

Attitude to Heritage and Importance of protecting it


Methodology

IMPORTANCE OF PROTECTING OUR HERITAGE - I

SEX

AGE

Total

Male

Female

15-24

25-34

35-49

50+

2004

1999

2004

1999

2004

1999

2004

1999

2004

1999

2004

1999

2004

1999

Very important (4)

Fairly important (3)

Not very important (2)

Not at all important (1)

Don’t Know

Ø

Mean Score:

3.5

3.4

3.5

3.4

3.5

3.4

3.4

3.3

3.5

3.4

3.5

3.4

3.6

3.4

(Q.3)


Methodology

IMPORTANCE OF PROTECTING OUR HERITAGE - II

SOCIAL CLASS

PRESENCE OF CHILDREN

REGION

ABC1/F50+

C2DE/F50-

Rest of Leinster

Connaught /Ulster

Dublin

Munster

YES

NO

2004

1999

2004

1999

2004

1999

2004

1999

2004

1999

2004

1999

2004

1999

2004

1999

Very important (4)

Fairly important (3)

Not very important (2)

Not at all important (1)

Don’t Know

Ø

Ø

Ø

Mean Score:

3.6

3.5

3.5

3.3

3.7

3.3

3.5

3.3

3.4

3.5

3.6

3.5

3.5

3.4

3.5

3.4

(Q.3)


Methodology

PERCEIVED BENEFITS OF PROTECTING OUR HERITAGE - I

Protecting our Heritage

Important %

Not important %

Keeping our own identity/tradition and passing it out the next generation

39

11

16

4

37

19

Preserving our culture/old things

16

3

Keeping in touch with the past for future generations/learning from the past**

32

14

13

-

38

28

Tourism enhancement

23

22

27

9

Knowing the past/where we come from**

17

11

Pride in our country/nationality/ in being unique people*

26

12

7

2

Leaving something for the younger generation to visit/to see*

25

9

11

4

Note: Open-ended question in 1999

** Combined score in 1999 was 28%; combined score in 2004 is 49%

(Q.4)


Methodology

PERCEIVED BENEFITS OF PROTECTING OUR HERITAGE - II

Protecting our Heritage

Important %

Not important %

Protecting our roots

23

4

5

1

Economic benefits

10

6

Educating people

9

17

2

2

Health benefits

6

12

Enhancement of people’s enjoyment/ of human experience

3

2

Other

2

2

10

11

Don’t Know

3

11

-

-

(Q.4)


Methodology

ATTITUDE TO HERITAGE IN GENERAL - I

Strongly Agree (5)

Slightly Agree (4)

Slightly Disagree (2)

Strongly Disagree (1)

Neither/ Don’t Know (3)

Mean Score

5

4.63

Ø

Ø

Heritage should be protected

9

4.54

-

11

4.48

I am proud of Heritage in Ireland

Ø

16

4.34

-

Schools should play a more active role in Heritage education

15

4.33

17

4.19

Government should offer incentives to people to encourage Heritage protection

16

4.28

23

4.06

20

4.19

Heritage protection is everyone’s responsibility

20

4.05

Indicates an increase vs 1999

(Q.9)


Methodology

ATTITUDE TO HERITAGE IN GENERAL - II

Strongly Disagree (1)

Strongly Agree (5)

Slightly Agree (4)

Slightly Disagree (2)

Neither/ Don’t Know (3)

Mean Score

There should be more information available on Heritage in Ireland

23

4.15

28

3.90

25

3.93

People should be penalised for not preserving Heritage

36

3.64

I would like to know more about Heritage in Ireland

26

3.84

25

3.67

No matter how much money it costs our Heritage should be protected

22

3.83

25

3.87

Heritage is protected for the tourists’ benefit

19

3.67

22

3.63

(Q.9)


Methodology

ATTITUDE TO HERITAGE IN GENERAL - III

Strongly Agree (5)

Slightly Agree (4)

Slightly Disagree (2)

Strongly Disagree (1)

Neither/ Don’t Know (3)

Mean Score

33

3.61

Taxpayers’ money should be used to fund Heritage protection

42

3.33

Access to Heritage improves my quality of life *

30

3.57

Protecting our Heritage should not interfere with necessary development of our infrastructures etc. *

26

3.47

14

2.03

I am actively involved with Heritage at a local level

12

1.66

Those who agree this statement are more likely to be 35-49, C2DE, based in Munster.

* Data not available for 1999

(Q.9)


Methodology

ATTITUDE TO HERITAGE IN GENERAL BY DEMOGRAPHICS- I

SOCIAL CLASS

AGE

Agree Strongly %

ABC1/F50+ %

C2DE/ F50- %

15-24 %

25-34 %

35-49 %

50+ %

Heritage should be protected

70

63

64

67

68

63

I am proud of Heritage in Ireland

61

64

50

57

57

51

Schools should play a more active role in Heritage education

50

48

48

38

43

43

Government should offer incentives to people to encourage Heritage protection

49

48

31

42

44

38

Heritage protection is everyone’s responsibility

47

36

41

43

43

37

There should be more information available on Heritage in Ireland

38

37

29

33

34

32

People should be penalised for not preserving Heritage

39

38

40

23

33

29

= above average

= below average

(Q.9)


Methodology

ATTITUDE TO HERITAGE IN GENERAL BY DEMOGRAPHICS - II

SOCIAL CLASS

AGE

Agree Strongly %

ABC1/F50+ %

C2DE/ F50- %

15-24 %

25-34 %

35-49 %

50+ %

No matter how much money it costs our Heritage should be protected

35

36

29

31

29

27

I would like to know more about Heritage in Ireland

33

31

31

24

31

29

Heritage is protected for the tourists’ benefit

26

27

25

26

21

25

Taxpayers’ money should be used to fund Heritage protection

26

24

16

24

24

19

Protecting our Heritage should not interfere with necessary development of infrastructures etc.

25

21

19

20

22

22

Access to Heritage improves my quality of life

22

20

15

17

21

18

I am actively involved with Heritage at a local level

7

10

8

8

10

9

= above average

= below average

(Q.9)


Methodology

Responsibility for Heritage


Methodology

BODIES RESPONSIBLE FOR HERITAGE - SPONTANEOUS AWARENESS

Department of Environment Heritage and Local Government

FAS

Office of Public Works

The Heritage Council

Failte Ireland

Local Heritage Centres

An Taisce

Heritage groups/ organisations (general)

No organisation –the public

County Council

Other

Local Historical Societies

Don’t Know

(Q.6)


Methodology

TOTAL AWARENESS OF VARIOUS ORGANISATIONS

County Council

FAS

Local Historical Societies

Department of Environment Heritage and Local Government

Heritage groups/ organitions (general)

Failte Ireland

Heritage Council

Local Heritage Centres

Office of Public Works

An Taisce

(Q 6/7)


Methodology

BODIES INVOLVED WITH HERITAGE - PROMPTED

1999 %

1999 %

(-)

Local Heritage Centres

(n.a)

(-)

FÁS

(45)

Department of Environment Heritage and Local Government

(-)

(52)

Office of Public Works

(-)

(-)

Local Historical Societies

(n.a)

(48)

(-)

Heritage groups/ organitions (general)

(n.a)

(-)

An Taisce

(36)

(-)

Heritage Council

(50)

(-)

Failte Ireland

(-)

(n.a)

County Council

(46)

(Q.8)


Methodology

Sources of information on Heritage


Methodology

SOURCES OF INFORMATION / EDUCATION ON HERITAGE - I

1999

1st mention %

2nd mention %

Total %

1st mention %

Total %

TV

(15)

(52)

Secondary school

(13)

(40)

Primary school

(16)

(30)

Parents/family/neighbours

(9)

(36)

Visiting Heritage sites

(6)

(29)

Literature/books

(10)

(46)

Newspapers/magazines

(8)

(48)

Local Heritage Society

(5)

(22)

(Q.5)


Methodology

SOURCES OF INFORMATION / EDUCATION ON HERITAGE BY DEMOGRAPHICS -

AGE

SOCIAL CLASS

Total %

15-24 %

25-34 %

35-49 %

50+ %

AB %

C1 %

DE %

DE %

C2 %

59

55

55

TV

52

54

57

56

55

58

63

54

53

51

Secondary school

50

49

40

44

46

50

49

48

46

Primary school

48

40

46

44

46

51

59

44

46

Parents/family/neighbours

44

44

44

39

42

47

60

48

Visiting Heritage sites

43

40

44

37

37

46

50

Literature/books

37

38

41

42

42

42

32

39

43

43

45

40

Newspapers/magazines

34

40

39

38

36

30

28

28

28

Local Heritage Society

27

23

29

23

29

= above average

= below average

(Q.5)


Methodology

SOURCES OF INFORMATION / EDUCATION ON HERITAGE BY DEMOGRAPHICS - II

AGE

SOCIAL CLASS

Total %

15-24 %

25-34 %

35-49 %

50+ %

AB %

C1 %

DE %

DE %

C2 %

National radio

32

35

29

18

29

27

28

22

27

Local radio

29

35

25

19

23

27

21

27

21

25

23

19

22

Local History Society

20

21

21

21

21

College/University

19

23

21

14

15

17

18

11

10

17

15

13

16

Visitors/Tourists/Friends

11

14

15

12

14

16

18

15

Internet

17

15

14

11

10

5

11

7

8

10

Work

9

9

8

6

2

8

4

7

4

5

4

3

5

5

Other

= above average

= below average

(Q.5)


Methodology

Understanding and interpretation of Heritage


Methodology

WHAT WOULD BE DESCRIBED AS PART OF NATIONAL HERITAGE - I

2004

1999

Definitely Heritage

Probably Heritage

Unsure/ Don’t Know

Definitely not Heritage

Historic buildings

Ø

Castles

-

Pre-historic sites

Monuments

Archaeological objects

Heritage gardens

Architecture

(Q.2)


Methodology

WHAT WOULD BE DESCRIBED AS PART OF HERITAGE - II

2004

1999

Definitely Heritage

Probably Heritage

Unsure/ Don’t Know

Definitely not Heritage

Thatched cottages

Churches

Graveyards

Geology/geological features

Country houses

Bridges

Landscapes

(Q.2)


Methodology

WHAT WOULD BE DESCRIBED AS PART OF HERITAGE - III

2004

1999

Unsure / Don’t Know

Definitely not Heritage

Definitely Heritage

Probably Heritage

Railways

Inland waterways (eg.rivers,canals)

Wildlife habitats

Parks

Scenic views

Fauna e.g. animals /wildlife

(Q.2)


Methodology

WHAT WOULD BE DESCRIBED AS PART OF HERITAGE - IV

2004

1999

Unsure/ Don’t Know

Definitely not Heritage

Definitely Heritage

Probably Heritage

Street-scapes

Coast lines

Seascapes

Flora e.g. plants

Ship wrecks

Your back garden

(Q.2)


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