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ADvertising. Be a Healthy Consumer. What is advertising?. Advertising is a form of selling products and services. An advertisement (ad) is a paid announcement about a product or service . Ads appear online; on television , radio and billboards ; and in magazines and newspapers .

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Presentation Transcript
advertising

ADvertising

Be a Healthy Consumer

what is advertising
What is advertising?
  • Advertising is a form of selling products and services.
  • An advertisement (ad) is apaid announcementabout a product or service.
  • Ads appearonline;ontelevision, radio andbillboards; and inmagazines and newspapers.
  • A commercialis an advertisement on television or radio.
what is advertising1
What is advertising
  • Companies spend lots of money to place ads in the media.
  • People who create the ads carefully develop them to appeal to the wants and need of a certainaudience.
  • Many ads are designed to influence a person’s feelings as to what life will be like with a certain product.
  • Advertisers use their logos as a form of advertising. They pay celebrities to wear their logos during sporting events and social events.
recognize these
Recognize these?
  • “I’m Lovin’ It”
  • “Just Do It”
  • “Breakfast of Champions”
  • “Like A Rock”
  • “Your in Good Hands”
answers
Answers
  • McDonald’s
  • Nike
  • Wheaties
  • Chevrolet
  • Allstate
advertising appeals
Advertising appeals
  • One way to avoid being manipulated by advertising is to recognize the ten advertising appeals that companies often use.
advertising appeals1
Advertising appeals
  • Brandloyalty appeal tries to convince a person that one brand is better than the rest.
  • Falseimage appeal tries to convince people that they will have a certain image if they purchase a specific product or service.
  • Bandwagon appeal implies that everybody else is using a particular product or service.
what type of appeal
What type of appeal?
  • http://www.youtube.com/watch?v=G4J52QaD6mw
advertising appeals2
Advertising appeals
  • Humor appeal contains a catchy slogan, jingle, or cartoon that gets attention.
  • Glitteringgenerality appeal includes a claim that is exaggerated to appeal to an emotion.
  • Scientificevidence appeal includes results of surveys and laboratory tests.
what type of appeal1
What type of appeal?
  • http://www.youtube.com/watch?v=07h2O496kyU
advertising appeals3
Advertising appeals
  • Progress appeal emphasizes that a product or service is “new and improved.”
  • Reward appeal offers a special prize, gift, or coupon when a product or service is purchased.
  • Sex appeal hints or says that a product or service will make a person sexy or attractive to a member of the opposite sex.
  • Testimonial appeal uses a spokesperson who names the benefits of a specific product or service.
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