1 / 23

Advertising

Advertising. Paid and Unpaid Offline and Online. Market Research. Target Market? Who in market is most likely customer? How many are there? Competitors, their prices and services Price comparison Trade industry magazine or Google alerts. Copywriting. Elicit a “I need help response”

callia
Download Presentation

Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertising Paid and Unpaid Offline and Online

  2. Market Research • Target Market? • Who in market is most likely customer? • How many are there? • Competitors, their prices and services • Price comparison • Trade industry magazine or Google alerts

  3. Copywriting • Elicit a “I need help response” • Identify the problem • Shine a light on the problem • Validate with third party data • Twist the knife (the problem is even bigger than you thought) • Tell your story • Your product or service is the light at the end of the tunnel (call to action)

  4. Power Words • New to the market, never been seen before • Money back guarantee • Secret that no one else knows or have what others do not • Expert, evidence • FREE • You (talking directly to customer) • Limited time only (scarcity) • POWER (what power will it give)

  5. Roadmap to Buying • These are stages that people must pass through before they buy anything. • Attention • Interest • Desire • Action

  6. 3 temperaments • that you have to appeal to work into your messages • fear –what are they afraid of? You will have to turn that into a positive • power – when they are impressed with you they feel you are in power but not lording over them. • Freedom – freedom from working for a wage- freedom have more free time • Free to have what you want

  7. You are the Authority • you can attract far more buyers by offering to teach something of value to them or by entertaining them than you will ever attract by trying to sell them something

  8. Prolonged Exposure

  9. Tracking • Email marketing tracking • Asking your customers how they heard of you • Tracking how your customers travel the internet

  10. It’s not the money you spend • What has gotten your attention recently

  11. Word of Mouth • BE really really good • Give aways

  12. Weird & Wonderful • National pickle week • Celebrity visits (Mickey Mouse) • Free mugs and tee shirts (fans when it’s hot) • Scavenger hunts • Parties • Build a bear workshops

  13. Facebook • Highly targeted ads towards tight small groups • Start with a question • Great Picture with text? • Make Promise • Call to action • Contact owners and offer

  14. Signs

  15. Direct Mail • Handwritten • Colored envelopes • Short and sweet • Make them call • For every 100 you might get 10 • Get owners name • When they call, “I think I can really help you but want to make sure I am right. Is it a good time to ask a couple of quick questions?

  16. Flyers

  17. Buy or borrow lists • Hyper targeted for direct mail • Or newsletters • Or groups • Or blogs

  18. Email Marketing • I didn’t say you were stupid

  19. Local Events • Community • Charities • Schools • Speaking engagements

  20. Internet Advertising • Pop ups • Youtube • Podcasts • Directories • Blogging • Advertising on other blogs • Press releases • Give aways • Vouchers

  21. Email Signatures • Highlight what your company offers. • Offer an incentive for recipients taken a specified action. • Use the associated web address for the incentive, if it’s also on your site. • Give better visual positioning to the promotion rather than contact info. • Play with eye-catching fonts and colors. • Use less than 64 characters/line so that words don’t wrap to a new line. • Write a “signature” for different categories of recipients. • Change your signature copy frequently. • Never miss a chance to get your product or company noticed.

  22. Classified Ads • Gumtree • Craigslist • Directories (niche)

  23. Printed Copy • Newspapers • Magazines

More Related