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Advertising

Advertising. Terms to Know. List of Terms. BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION Click on the links to learn more about these terms!. Bias. Definition: Personal and unreasonable judgment of something or someone. Examples:

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Advertising

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  1. Advertising Terms to Know

  2. List of Terms BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION Click on the links to learn more about these terms!

  3. Bias • Definition: Personal and unreasonable judgment of something or someone. • Examples: • Race – “separate but equal” was not always equal • Brand of Clothing – Hollister is better than Mossimo because it costs more. • Music – I only listen to rap because I know it is the best type of music. BIASPROPAGANDAEMOTIONAL APPEALSBANDWAGONPLAIN FOLKSSNOB APPEALTESTIMONIALREPETITION

  4. Propaganda • Definition: Misleading or unclear information that is gradually spread. • Examples: • Rumors • War Posters • Advertisements • Political Campaigns • Media BIASPROPAGANDAEMOTIONAL APPEALSBANDWAGONPLAIN FOLKSSNOB APPEALTESTIMONIALREPETITION

  5. Emotional Appeals • Definition: The advertiser appeals to people’s emotions. • Examples: • Fear • Joy • Sadness • Happiness • Love BIASPROPAGANDAEMOTIONAL APPEALSBANDWAGONPLAIN FOLKSSNOB APPEALTESTIMONIALREPETITION

  6. Bandwagon • Definition: Encourages the readers/viewers to go along with everyone else. • Examples: • Everyone is… • All people… • Don’t be left out… • Join in… BIASPROPAGANDAEMOTIONAL APPEALSBANDWAGONPLAIN FOLKSSNOB APPEALTESTIMONIALREPETITION

  7. Plain Folks • Definition: Advertising technique that appeals to readers/viewers by using common people to advertise a product. • Examples: • Families • Friends • Children at School • Busy mom BIASPROPAGANDAEMOTIONAL APPEALSBANDWAGONPLAIN FOLKSSNOB APPEALTESTIMONIALREPETITION

  8. Snob Appeal • Definition: Advertising technique that appeals to readers/viewers by promoting that the “best” people support the product. • Examples: • NFL Players • Celebrities • Musicians • Good looking men/women BIASPROPAGANDAEMOTIONAL APPEALSBANDWAGONPLAIN FOLKSSNOB APPEALTESTIMONIALREPETITION

  9. Testimonial • Definition: An advertising technique in which a product is endorsed by someone who has used the product and finds it beneficial. • Examples: • Milk • Proactive • Nyquil BIASPROPAGANDAEMOTIONAL APPEALSBANDWAGONPLAIN FOLKSSNOB APPEALTESTIMONIALREPETITION

  10. Repetition • Definition: Repeating something so that the reader/viewer remembers it. • Examples: • Slogans • Symbols • Frequency of Ad BIASPROPAGANDAEMOTIONAL APPEALSBANDWAGONPLAIN FOLKSSNOB APPEALTESTIMONIALREPETITION

  11. For More Information… • Below are links to Internet URLs that offer information on more advertising techniques: • Advertising Techniques • AdCracker • Media Awareness Network

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