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Chapter 5

Chapter 5. Print and Electronic Messages. Learning Objective 1. Identify the advantages and disadvantages of written messages. Advantages of Written Messages. May be a permanent record May be reread and studied May be revised and edited May have legal value.

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Chapter 5

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  1. Chapter 5 Print and Electronic Messages

  2. Learning Objective 1 Identify the advantages and disadvantages of written messages.

  3. Advantages of Written Messages • May be a permanent record • May be reread and studied • May be revised and edited • May have legal value

  4. Disadvantages of Written Messages • May be transmitted slowly • May be viewed as more formal • May not provide quick and thorough feedback due to lack of nonverbal cues and distance between sender and receiver • May require storage

  5. Learning Objective 2 Use a three-step process to develop effective business messages.

  6. Three-Step Process • Plan the message • Draft the message • Finalize the message

  7. Learning Objective 3 Describe how to determine the vocabulary level of business messages.

  8. Determining Vocabulary Level • Readability formulas and grammar checkers can assist in determining the vocabulary level. • Eighth- to twelfth-grade level will communicate clearly to most readers.

  9. Learning Objective 4 Explain how to develop effective Internet-based messages.

  10. Effective Internet-Based Messages Develop using the same three step process: • Planning • Drafting • Finalizing

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