Leveraging LinkedIn FEI: SPA Workshop Series “Building Your Capital”

1. Leveraging LinkedIn FEI: SPA Workshop Series “Building Your Capital” Patricia Prindible Engagement Manager, Numerate Partners LLC *Numerate Partners is a corporate finance and accounting consulting firm that delivers bottom line return on investment with senior level consultants. We provide Project Leadership, Project Resource and Interim Support across three areas of expertise: Technical Accounting/Audit, Strategic Finance and Finance & Accounting Technology.

2. Partner Companies • Clear Focus Financial Search • “Clear Focus Financial Search specializes in helping Accounting & Finance professionals find new career opportunities. Through consultative personal interaction we develop a heightened awareness on a professional, personal and emotional level with clients and candidates.” • www.clearfocusfs.com • Brilliant Financial Staffing • “Our Staffing Professionals are uniquely positioned to deliver unparalleled results because of their first-hand experience. Many of us are former accounting professionals and hiring managers from big four accounting firms and Fortune 500 companies. From payroll clerk to accounting management, we have been there and understand all career levels and the intricate background and skills associated with those positions.” • www.brilliantfs.com

3. Statistics • 70 Million Users Worldwide (2010) • Over 2 Million Users in Chicago (2009) • Average Tenure of People On LinkedIn: 15 years • Average Age Of LinkedIn User: 41 • Average Income of LinkedIn User: $109,000 • Hiring Managers use LinkedIn on a daily basis. • Top Executive Search Firms Use LinkedIn. *These are the demographics to consider when creating your personal “Billboard” on this professional networking tool.

4. Building a Brand • Quality • Core Benefits • What You Do Well Consistently • Higher Quality Products Gain Greater Market Share • Positioning • Customer Perceptions • Name • Image/Profile • Packaging/Appearance-Presentation • Clear Target Markets • Credibility • “Earned” • Perceived Customer Experience • Outside Quality Measurement • Communications • Sustain/Reinforce Customer Perceptions • Build Awareness • Build Brand Personality

5. Applying Strategy to LinkedIn • Creating Your Profile (Positioning) • NOT a resume • Personal Professional Billboard • What You Should Put In Your Profile (Quality) • Quantifiable Achievements • Identify Consistent Areas of High Performance • Connecting w/ Your Network (Communications) • Who Do You Invite? • Direct Managers, Peers, Direct Reports • Get Introduced Through An Existing Contact • Whose Invitations Do You Accept? • Direct Managers, Peers, Direct Reports • Recruiters & Vendors • Expand Your Billboard to Relevant Audiences • Securing Recommendations (Credibility) • Direct Managers • Peers of Other Business Function Areas • At least one direct report

6. Profile and Network Access • What Do You Want People to See? • Photo • Detail or no detail? • Connections • Groups • Order • Updates • Interests • How Do You Want People to Connect With You? • Settings • Invitations and Inmails • Invitation Filtering • Groups • Member Messages • How Active Should I Be? • Discussions • Questions and Answers • Twitter, RSS

7. Networking and Searching • Groups • Searching groups • Discussions • Members • Promotions • Job Boards • Discussions • Posting • Relevant • Adds Value • Jobs • Provides Job Suggestions • General Searches • Q&A • Companies • Following • Companies • Groups • Contacts

8. Simulation and Q&A • Photo • Current? • Appropriate? • Update • Relevant? • Adds value? • Title Line • Informative? • Helpful?

9. Contact Us WebVisit www.numeratepartners.com for insight into our services, people, and company. Patricia PrindibleEngagement Manager D: 312 582 1903 M: 630 251 1574 patricia@numeratepartners.com Mike RobinsonManaging Partner D: 312 582 1901 M: 312 543 2334 mike@numeratepartners.com