79% of B2B marketers believe that social media is an effective marketing channel and 80% of B2B leads come from LinkedIn Itself. Want to generate b2b leads and a wider target audience? Start building your content effectively.
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April 26th, 2016
Agency Consultant, LinkedIn
• How do I build a brand on LinkedIn?
an effective marketing channel
Of B2B leads come from LinkedIn
According to HubSpot, 43% of marketers say that
they have sourced a customer from LinkedIn
are 4x more effective
of marketers have a documented
content marketing strategy
of marketers feel their marketing
strategy is effective
Our purpose, our scale, our data, + our context
Our “Economic Graph” is a digital map of the global economy
414+ million professional users around the world
All of the information in a user’s profile is targetable
BDM’s Sphere of Influence
What % of traffic comes from your target audience?
What % of Company Page followers belong to your target audience?
And transform your client’s site from an “end point” to a “start point”
Custom Research can give your client a competitive edge…
informational expert in the world?”
- Content Marketing Institute
Not your products and services
“BUYERS DON’T BUY YOUR
PRODUCTS AND SERVICES UNTIL
THEY BUY YOUR APPROACH TO
SOLVING THEIR PROBLEMS”
By building a sustainable “Content Franchise”
And can fuel an always-on content marketing calendar
And tied together with sequential story-telling
How? Well, some of the content is gated, some of it isn’t
There are a few boxes you need to tick before executing
Develop Brand Guidelines
Look Beyond Your Team To Source Content
Build An Editorial Calendar
A sturdy social architecture will get you into your audience’s News Feed
Maximize reach against followers and your extended network
Hit a nerve, then amplify with organic/paid media
The hyper-targeted amplification of organic content
It’s a native, cross-device content ad
Expertise that aligns with audience’s core interests
Emerson Want to know the average yearly salary for mechanical engineers?
5 Mechanical Engineering Trends to Know
emersonconsideritsolved.com – Mechanical engineering is
a rapidly evolving field. Find out about the trends that are
defining its future.
• Crystal Clear Value Exchange
(Business intelligence/career development)
• Uber-Compelling Hook
(“What is the average salary?!”)
• Perfectly Targeted
(Only seen by Mechanical Engineers)
• Eye-Catching Visual
• (Futuristic blueprint)
You should have at least four unique updates live
Comcast Business Network performance isn’t just about raw throughput. Latency is a significant
factor – and applications are not equally affected. This IT Pro Portal article looks at how latency affects
different applications and provides tips for reducing latency.
Layers and latency: Configuring your network
for best performance
itproportal.com – In this feature, we will look at applications that
tolerate latency, those that don’t and which aspects of your network
affect important part…
Comcast Business Strong network performance all comes down to one important factor.
The Most Overlooked Factor In Network
itproportal.com – Configuring your network for best performance.
Broad is easier to optimize, more cost effective, and empowers algorithms
And optimize the user experience with Autofill
Nurtured leads drive 47% more revenue than non-nurtured leads
Use 1st Party Data to validate every impression, click, + conversion
Brand Impact Studies will measure efficacy among non-clickers
Compare sales of nurtured vs. non-nurtured leads
COST PER LEAD
MARKETING QUALIFIED LEADS
SALES QUALIFIED LEADS
REVENUE PER OPPORTUNITY
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