How to Run a LinkedIn Search
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How to run a LinkedIn search like a pro PowerPoint PPT Presentation


Learn how to run the most productive searches on LinkedIn and how to craft an InMail that merits a response.

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How to run a LinkedIn search like a pro

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Presentation Transcript


How to Run a LinkedIn Search

Like a Pro

Charlene Narcelles

Customer Education Consultant

[email protected]

​Lauren Brown

​Customer Education Consultant

[email protected]


What we’ll cover today

1

What is advanced search?

2

Live demonstration of advanced search

3

Social InMail techniques

4

Q&A


What is advanced search?


This is advanced search

It’s more than just a long search string

(sales OR "business development" OR "account executive" OR "account manager" OR "district manager" OR "sales

manager" OR "district sales manager" OR "sales rep" OR "sales representative" OR "territory rep" OR "territory

representative" OR "sales consultant" OR "business development consultant") AND (paychex OR insperity OR kronos OR

intuit OR Oracle OR salesforce.com OR ADP OR “Automatic Data Processing”) AND (seeking OR seeker OR “looking for”

OR “in search of” OR “open to” OR “new job” OR “actively pursuing” OR “pursuing new” OR “searching for” OR “new

opportunity” OR “new opportunities” OR “available for” OR 1099 OR “temp to temp” OR consultant OR contractor OR “on

assignment” OR “on-assignment”) NOT (VP NOT director NOT engineer NOT coordinator NOT auditor NOT student NOT

buyer NOT procurement)

Send

Sort

Search

Save

6


3 cornerstone searches for each requisition

Ideal candidate (highly specific search, lower

volume, high quality)

Conceptual search (targeted search that is more

broad, higher volume, requires focused review for

relevancy)

Smart exclusion search (highly specific, takes out

terms from ideal & conceptual search using “NOT,”

lower volume but potentially high quality)

7


Search Strategically

Target Warm Leads : Utilize

Refinement Filters to target warm

leads

Unique Search Capabilities:

Utilizing groups, Similar Profiles,

People Also Viewed

8


Insightful Searching

View the Talent

Landscape

Share insights with

Hiring Managers or

leaders

Strategize your next

play more effectively

9


Save & Be Efficient

10


Sort & Organize

Are you sharing projects?

Are you saving job posts?

Are you saving your

searches?

Did you know you can add external files and

links?

11


Demo


Social InMail Strategy


Introducing the new InMail experience

Template search bar

plus 5 most recently

used templates

Individual “To” lines

for InMail credits, free

InMail, and email

Minimize the

InMail modal

Salutation

selection

within

message

body

Show / hide

InMail templates

and insights

about common

connections and

experiences

Full profile

visibility

with

scrolling and

copy / paste

functionality

Auto-populated and

saved signature,

independent of your

templates

Dynamic character

counter with tips

and notification of

character limit


Each touch point matters

1

2

3

Prospect receives InMail

Visits recruiter’s profile

Visits Career Page

4

5

Views a job opportunity

Candidate opts in/out

15


Give it a personal touch

LinkedIn data tells us that mentioning a

common connection boosts the

likelihood of a reply by

50%


Use templates but customize

17


It’s not about the job

Make it enticing to get back to

you!

InMail is just an initial contact, not

the sales pitch or the prescreen.


Keep it brief

Prospects are on the go!

49% of our traffic comes from a

mobile device.


Ask for a conversation

Write a specific call to action!

Are you available next Monday?


©2014 LinkedIn Corporation. All Rights Reserved.


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