Learn how to run the most productive searches on LinkedIn and how to craft an InMail that merits a response.
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What we’ll cover today
What is advanced search?
Live demonstration of advanced search
Social InMail techniques
What is advanced search?
This is advanced search
It’s more than just a long search string
(sales OR "business development" OR "account executive" OR "account manager" OR "district manager" OR "sales
manager" OR "district sales manager" OR "sales rep" OR "sales representative" OR "territory rep" OR "territory
representative" OR "sales consultant" OR "business development consultant") AND (paychex OR insperity OR kronos OR
intuit OR Oracle OR salesforce.com OR ADP OR “Automatic Data Processing”) AND (seeking OR seeker OR “looking for”
OR “in search of” OR “open to” OR “new job” OR “actively pursuing” OR “pursuing new” OR “searching for” OR “new
opportunity” OR “new opportunities” OR “available for” OR 1099 OR “temp to temp” OR consultant OR contractor OR “on
assignment” OR “on-assignment”) NOT (VP NOT director NOT engineer NOT coordinator NOT auditor NOT student NOT
buyer NOT procurement)
3 cornerstone searches for each requisition
Ideal candidate (highly specific search, lower
volume, high quality)
Conceptual search (targeted search that is more
broad, higher volume, requires focused review for
Smart exclusion search (highly specific, takes out
terms from ideal & conceptual search using “NOT,”
lower volume but potentially high quality)
Target Warm Leads : Utilize
Refinement Filters to target warm
Unique Search Capabilities:
Utilizing groups, Similar Profiles,
People Also Viewed
View the Talent
Share insights with
Hiring Managers or
Strategize your next
play more effectively
Save & Be Efficient
Sort & Organize
Are you sharing projects?
Are you saving job posts?
Are you saving your
Did you know you can add external files and
Social InMail Strategy
Introducing the new InMail experience
Template search bar
plus 5 most recently
Individual “To” lines
for InMail credits, free
InMail, and email
Show / hide
copy / paste
independent of your
counter with tips
and notification of
Each touch point matters
Prospect receives InMail
Visits recruiter’s profile
Visits Career Page
Views a job opportunity
Candidate opts in/out
Give it a personal touch
LinkedIn data tells us that mentioning a
common connection boosts the
likelihood of a reply by
Use templates but customize
It’s not about the job
Make it enticing to get back to
InMail is just an initial contact, not
the sales pitch or the prescreen.
Keep it brief
Prospects are on the go!
49% of our traffic comes from a
Ask for a conversation
Write a specific call to action!
Are you available next Monday?
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