Integrated Road Safety Program

1. Integrated Road Safety Program Second Year Results and Update

2. Introduction • IRSP approved by City Council on June 25th, 2003 • 3E approach to road safety • Engineering • Enforcement • Education

3. Benefits of Partnership • Unifies and coordinates the efforts of Ottawa Public Health, Public Works and Services and Ottawa Police Services • Improves the City’s ability to work with community road safety partners

4. IRSP’s Goal and Objective • Goal: To reduce fatalities or serious injuries on Ottawa roads by 30% by the year 2010* • Objective: To improve the quality of life for Ottawa’s citizens by reducing roadway injuries and deaths, as well as the social, emotional, personal, business and government costs associated with them *Corresponds with Transport Canada’s Vision 2010 goal.

5. Partner’s Mandate • Ottawa Police Services • Reports to their Board on their Traffic Enforcement Program • Ottawa Public Health • Prepares an annual Road Safety Report Update • Public Works and Services • Reports annually on the “Top 10 Collision Intersections”

6. 2005 Achievements • Initiated: • Selective Traffic Enforcement Program (STEP) • Second Edition • A campaign-based program that highlights two traffic safety priorities each month • Safe Young Drivers …YOU Hold the Key campaign • Second Phase • A major campaign focusing on increasing the safety of young drivers and their passengers • Included theatre presentations at area high schools

7. 2005 Achievements • Speeding Costs You Campaign • First phase • Major campaign aimed at reducing the incidence of speed-related collisions • Focus on residential streets • Passenger restraint spot checks • Two separate week-long on-road spot checks • Nurses checked for proper use of child car seats and Police checked for seatbelt use • Sidewalk Cycling Campaign • Enforcement blitz took place following an education campaign on the dangers of sidewalk cycling

8. 2005 Achievements • Aerial Enforcement Program • Expanded, doubling the number of locations to six • R.I.D.E. programs • In partnership with O.P.P., R.C.M.P., M.A.D.D. and Ottawa Alliance on Impaired Driving • Collision Free Challenge • Road safety awareness was heightened on April 7th 2005 by challenging Ottawa drivers to be collision free • Included emergency manoeuvre and collision avoidance demonstrations

9. 2005 Achievements • Visual Identity Campaign • Five new road signs were added

11. Benchmark Average Second Year Results Reduction Target

12. Second Year Results Benchmark Average Reduction Target

13. Engineering • Signs were installed to support the IRSP’s visual identity and Speeding Costs You campaigns, as well as the Aerial Enforcement Program

14. Engineering • Variable message trailers were deployed to warn of high collision locations and increased enforcement

15. Engineering • Pavement markings were applied to support the Don’t Follow Too Close and Aerial Enforcement Programs • Digital speed radar signs were used to support the Speeding Costs You campaign

16. Engineering • In-vehicle geographic position based anti-speeding devices were profiled as part of the Speeding Costs You campaign • High collision locations and trends/patterns were identified through the Safety Improvement Program

17. Engineering • 2005 Top Ten Collision List: 1. West Hunt Club Road and Woodroffe Avenue 37 2. Hunt Club Road and Riverside Drive 35 3. Baseline Road and Greenbank Road 31 4. Baseline Road and Woodroffe Avenue 31 5. Donald Street and St. Laurent Boulevard 30 6. Catherine Street and Kent Street 30 7. Greenbank Road and West Hunt Club Road 29 8. Bank Street and Hunt Club Road 28 9. Eagleson Road and Hazeldean Road 28 10. Hawthorne Road and Walkley Road 28

18. Engineering • West Hunt Club Road and Woodroffe Avenue • Westbound and eastbound rear end collisions • Don’t Follow Too Close Program (signs and markings) implemented in westbound direction • Education and increased tailgating/speeding enforcement was conducted in May 2005 • Hunt Club Road and Riverside Drive • Southbound and westbound rear end collisions • Construction was undertaken to improve the capacity of the intersection • Education and increased tailgating/speeding enforcement was conducted in November 2005

19. Engineering • Baseline Road and Greenbank Road • Westbound, northbound and eastbound rear end collisions • High friction pavement was implemented in the northbound direction • The distance in advance of this surface treatment is to be increased • High friction pavement is recommended for the remaining three approaches

20. Enforcement • Expanded Ottawa Police Traffic Enforcement Squad approved by City Council on September 23rd, 2003 • Ottawa Police continued to increase traffic charges, recording 3% more compared to 2004

21. Enforcement 50 % increase 3 % increase • 2005 aggressive driving charges increased by 6% over 2004

22. Enforcement • Second edition of the campaign-based STEP Program was introduced • Two monthly initiatives are launched that target specific traffic offences • Collision data is used to explain the reasons for selecting the month’s traffic safety priorities • Traffic offences data is provided to highlight the success of the previous month’s initiatives • Aerial Enforcement Program was expanded

23. Enforcement

24. Enforcement • IRSP road sign messages change to attract attention to the monthly STEP themes • i.e. Are You Buckled Up?, Following Too Close? and Expect The Unexpected Following Too Close?

25. Enforcement • Targeted comprehensive enforcement was conducted at specific intersections following the presence of variable message trailers that warned of high collision locations

26. Education • Educate and persuade individuals • Change attitudes toward risk and safety • Alter behaviours toward new community norms and collective change

27. Education • Various mediums are used to raise awareness of road safety priorities • Radio • Television interstitials • Resource booklets • Billboards • Bus boards • Information cards • Movie preview interstitials • High school presentations

28. Education • Second phase of the Safe Young Driver campaign • Focus on young drivers and their passengers • High school theatre presentations Movie Preview Ad

29. Education • First phase of the Speeding Costs You campaign • Focus on residential streets • Information cards

30. Education Collision Free Challenge April 7th, 2005 • Expert panel discussion • Emergency manoeuvres demonstration • Collision avoidance

31. Education

32. 2006 IRSP Initiatives • Continuation of STEP Program • Implementation of second phase of the Speeding Costs You campaign – focus shifts from residential streets to major arterial roadways

33. 2006 IRSP Initiatives • Initiation of Wildlife Collision Safety awareness campaign • Emphasis on deer collisions and the increased risks when excessive speed is involved • Continuation of targeted comprehensive enforcement at specific high collision intersections with highly visible educational messaging

34. 2006 IRSP Initiatives • Initiation of “Did You Know?” series • Weekly community-sponsored traffic safety tips broadcast on CFRA’s Saturday morning call-in show, Bumper to Bumper • With support from: • Marcel Belanger Pontiac Buick GMC Inc. • Young Drivers of Canada • CFRA

35. 2006 IRSP Initiatives • Initiation of further on-road passenger restraint spot checks to increase seatbelt use and proper use of child car seats • Initiation of R.I.D.E. programs in partnership with O.P.P., R.C.M.P, M.A.D.D. and Ottawa Alliance on Impaired Driving

36. 2006 IRSP Initiatives • Continuation of theatre presentations at area high schools • With continued support from Ridgemont High School’s Drama Program • Initiation of Collision Free Challenge 2006 • Emphasis on distracted and aggressive driving • Conducting of further education and enforcement campaign to reduce sidewalk cycling

37. QUESTIONS?